{"id":15083,"date":"2015-01-29T07:08:21","date_gmt":"2015-01-29T12:08:21","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=15083"},"modified":"2023-12-07T10:02:32","modified_gmt":"2023-12-07T15:02:32","slug":"advertising-cosmetics","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-cosmetics\/","title":{"rendered":"Advertising: Cosmetics"},"content":{"rendered":"

“In our factory, we make lipstick; in our advertising, we sell hope.” – Charles Revson<\/p>\n\n\n\n
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Cosmetic Advertising:
\nDeconstructing
\nThe Real Messages
\nin the media<\/p>\n

\u00a9<\/a>2004
\nFrank Baker, Kara Clayton
\nmedia educators<\/p>\n

(NOTE: portions of this page are under construction)<\/td>\n

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\"\"
\nactress Jamie Lee Curtis
\ngoes without makeup<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

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\nwatch the Dove
\nCampaign for Beauty video<\/a><\/p>\n<\/td>\n

Fast Fact:\u00a0“Seventeen (magazine) estimates that teens spend $9.3 billion on cosmetics and skin products a year…”\u00a0 Source: Branded<\/a>, page 28 <\/p>\n

NEW: Ads in Spanish\u00a0<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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For young people today, how they feel about themselves is sometimes a result of the media messages they are exposed to.<\/p>\n

This website is designed to raise the awareness of educators\/students who are exposed to cosmetic advertising in magazines. It is also designed to teach “media literacy,” as a mechanism for understanding how cosmetic makers persuade.<\/p>\n

Cosmetic makers spend millions of dollars annually to reach their “target audience.”\u00a0 One of their primary media vehicles is women’s magazines (some of which you may subscribe to at school or at home).<\/p>\n

To get started, we suggest that you begin start collecting cosmetic ads and put them in a file for later use. They will come in handy as you begin addressing this topic with students.<\/p>\n

Use the Table of Contents (left) to review the content of this site.<\/p>\n

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\"\" Print articles\/resources about cosmetics:<\/p>\n\n\n\n
New: Deceptive claims in cosmetic advertising<\/a> (study)
\nP&G pulls photo-shopped cosmetic ad<\/a>
\nUS bans Photoshop use in cosmetics ads<\/a>
\nInternet consumers profitable for cosmetics industry<\/a>
\nA Chance to Save Their Skin<\/a>
\nBeauty Ads Pull Women’s Legs Selling Unnatural, Useless Products<\/a><\/span>
\nRevlon Targets Older Women to Boost Sales<\/a>
\nNew Revlon Ads Tout Vital Radiance<\/a>
\nThis year’s models: Fit, famous & over forty<\/a>
\nL’Oreal signs Cruz<\/a>
\nL’oreal uses Desperate star<\/a>
\nHatcher stars in new Clairol ads<\/a>
\nLovely perfume ads hit Web before TV<\/a>
\nDove ad commentary<\/a>
\nDove ads with ‘real’ women get attention<\/a>
\nHawking Dove<\/a>
\nDoes reality sell beauty?<\/a>
\n‘Housewives’ Longoria Signs L’Oreal Deal<\/a>
\nL’Oreal to ‘celebrate beautiful women’ with Oscar ads
\nPretty unreal:<\/a> real teens look good; but celebrities look perfect
\nTraci Lords Signs Cosmetic Contract<\/a>
\nSpecial Report on Cosmetics<\/a> (Business Week) Changing Face of Skin Care<\/a>
\nDior Ad Campaign Draws Fire<\/a>
\nAvon Breaks New Ground With Salma Hayek Project<\/a> (Nov.1)
\nTeen magazines send girls all the wrong messages<\/a> (Oct.29)
\nFace of cosmetics changing with times<\/a> (Sept.8)
\nMakeup Line Is Made for Latinas<\/a> (Sept.6)
\nHow Cosmetics Advertising Misleads <\/a>
\nAn Advertising Comparison of Maybelline and Cover Girl
\n<\/a>Seventeen, Self-Image, And Stereotypes<\/span> <\/a>
\n<\/span>Cosmetic Safety: More Complex Than at First Blush
\n<\/span><\/a>“‘Passions’ Product Pitch; NBC, Avon Weave New Cosmetics Line Into Soap Opera’s Story”<\/a>
\nYoung Girls targeted by makeup companies<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Site Updated on: 08\/05\/2012<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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