{"id":15047,"date":"2015-01-29T06:11:16","date_gmt":"2015-01-29T11:11:16","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=15047"},"modified":"2023-12-07T10:02:32","modified_gmt":"2023-12-07T15:02:32","slug":"advertising-drugs-ideas-for-teachers","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-drugs-ideas-for-teachers\/","title":{"rendered":"Advertising Drugs: Ideas For Teachers"},"content":{"rendered":"<p>Ideas for Teachers-<br \/>\n-create your own chart&#8230;listing drug names on the left column but mixing up their slogans in the right.<br \/>\nHave students match the slogan with the advertised drug.<br \/>\n-have students conduct research into how much these drugs cost; how much insurance might cover;<br \/>\nwhat alternatives (generics) might be on the market and their costs<\/p>\n<p>Questions for students to consider:<br \/>\nAsk students if they remember having seen any prescription drug ads on TV<br \/>\n-what is the purpose of these ads?<br \/>\n-who is the &#8216;target audience&#8221;? how can you tell?<br \/>\n-does the ad tell you everything you need to know? if no, why not?<br \/>\n-can students recall what condition the ad is aimed at?<br \/>\n-why would a particular drug maker choose a specific magazine or TV network for advertising?<br \/>\n-what is the purpose of a drug having its own website?<br \/>\n-after locating print ads, ask students to consider the images of the people portrayed in these ads:<br \/>\nwhat attributes do they display?<br \/>\n-if students were to produce their own prescription drug ad, what key words, phrases or images<br \/>\nwould be seen or heard?<\/p>\n<p>Student <a href=\"http:\/\/www.frankwbaker.com\/pdastudenthandout.htm\" target=\"_blank\" rel=\"noopener\">handout:<\/a> analyzing prescription drug ads,<br \/>\nfrom the PBS Frontline web site<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideas for Teachers- -create your own chart&hellip;listing drug names on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[211],"tags":[],"class_list":["post-15047","post","type-post","status-publish","format-standard","category-prescription-drugs"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=15047"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15047\/revisions"}],"predecessor-version":[{"id":36423,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15047\/revisions\/36423"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=15047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=15047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=15047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}