{"id":15043,"date":"2015-01-29T06:04:59","date_gmt":"2015-01-29T11:04:59","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=15043"},"modified":"2023-12-07T10:02:31","modified_gmt":"2023-12-07T15:02:31","slug":"advertising-drugs-history","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-drugs-history\/","title":{"rendered":"Advertising Drugs: History"},"content":{"rendered":"<p>Brief History- since federal restrictions on the marketing of prescription drugs were eased in 1997, the number of\u00a0prescription drugs advertised in the media has exploded. The Food and Drug Administration terminology is\u00a0direct-to-consumer ( DTCA ) advertising or marketing. &#8220;Total promotional spending directed at consumers\u00a0and physicians collectively reached more than $13.9 billion in 1999, with consumer TV advertising for\u00a0prescription drugs accounting for $1.1 billion of that.&#8221;\u00a0 (Encyclopedia of Advertising)<\/p>\n<p>&#8220;DTCA campaigns\u00a0cost the pharmaceutical industry US$2.7 billion in the US in 2001.&#8221; (Advertising Age\/EurekAlert, Sept. 5, 2003)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brief History- since federal restrictions on the marketing of prescription&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-15043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-prescription-drugs"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=15043"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15043\/revisions"}],"predecessor-version":[{"id":36422,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15043\/revisions\/36422"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=15043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=15043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=15043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}