{"id":13808,"date":"2014-12-05T05:54:28","date_gmt":"2014-12-05T10:54:28","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=13808"},"modified":"2023-12-15T04:23:52","modified_gmt":"2023-12-15T09:23:52","slug":"advertising-sports","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-sports\/","title":{"rendered":"Advertising: Sports"},"content":{"rendered":"

See also Olympics<\/a>; Super Bowl<\/a>; NASCAR<\/a>;\u00a0Product Placement<\/a>; Celebrity Ads<\/a><\/p>\n

This site contains a collection of images from news sources; to be used as a starting point for discussion by students on the issue of how companies buy\u00a0visibility at major sports events, many of which are broadcast and seen by\u00a0millions of viewers, many of which are photographed and carried in newspapers\u00a0around the world.<\/p>\n

Teachers: Be sure to see the list of links (articles) below which will provide\u00a0you and your students with sufficient background about this topic.<\/p>\n

Students should first locate, identify, list all of the “brand names” they see\u00a0within each photograph.<\/p>\n

Here are some questions for students to ponder:<\/p>\n

-how much is an athlete or sports celebrity paid to wear clothes with a sponsor’s\u00a0logo or brand name?
\n-how much is a stadium\/arena paid to display advertisements?
\n-how many people are exposed to a media message when the image is broadcast\u00a0on TV; in the newspaper?
\n-who benefits from these messages?
\n-can sporting events exist without advertiser support and message placement?
\n-how has placement of tobacco or alcohol messages, during US sporting events,\u00a0changed over time?
\n-how many US stadiums\/arenas have corporate names attached to them?
\n–partial list<\/a>\u00a0\u00a0 –naming rights\/cost list<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\nArenas Overview<\/a> (Commercial Alert)\u00a0\u00a0 Sport naming rights<\/a> (Nov. 2005)<\/p>\n

MLB, union agree on marketing deal<\/a>
\nAds Make Play In Cowboys’ Quest For New Stadium
\nAdage Article: Inside the Stadium Naming Rights Business<\/a>\u00a0\u00a0\u00a0\u00a0 Adage List<\/a> (pdf)<\/p>\n

Lesson Plan: Sports Personalities Advertising In Magazines
\n<\/a><\/p>\n\n\n\n
\"\"<\/a>
\nWinston Cup Flags Come Down as NASCAR
\nsigns Nextel as Exclusive Sponsor (2\/12\/04)
\nFor Nascar Fans, Nextel Is Calling<\/a><\/td>\n		Digitally Inserted Ads Pop Up More In Sports<\/a>
\n\"\"<\/p>\n\n\n\n\n
\n

\"\"
\nwhat people in the ballpark see: a blue screen<\/p>\n<\/td>\n

\n

\"\"
\nwhat people at home see:
\nan advertisement<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

\"\"Mark Knowles from Bahamas, right, and his doubles partner Daniel Nestor from Canada play their match against Argentine pair of Gaston Etlis and Martin Rodriguez at the Australian Open Tennis Tournament in Melbourne, Thursday, Jan. 23, 2003. (AP Photo\/Rick Stevens)<\/td>\n\n

\"\" \"\"<\/a> \"\"
\nLebron James: Product endorsements
\nSprite\/Bubblicious\/Nike<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"
\nEven “virtual ads” show up, in this case, during a
\ntelevised soccer match.<\/p>\n\n\n\n
\"\"<\/span><\/p>\n
<\/div>\n

from The State (SC) Sunday March 16; graphic shows approx. costs of product placement on Winston Cup cars<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Related Readings<\/p>\n

“boystoMEN, Sports Media – Messages About Masculinity”
\nby the Children & the Media Program at Children Now
\nhttp:\/\/www.childrennow.org\/media\/boystomen\/boystomen-sports.pdf<\/a><\/p>\n

Gender Stereotyping in Televised Media Sport Coverage.
\nNathalie Koivula\u00a0\u00a0 From Sex Roles: A Journal of Research, October 01 1999 by Nathalie Koivula
\nhttp:\/\/www.findarticles.com\/cf_0\/m2294\/1999_Oct\/59426460\/print.jhtml<\/a><\/p>\n

He’s a Laker; She’s a “Looker”: The consequences of Gender-Stereotypical portrayals of male and female athletes by the print media. Jennifer L. Knight\u00a0 From Sex Roles: A Journal of Research, August 01 2001 by Jennifer L. Knight, Traci A. Giuliano
\nhttp:\/\/www.findarticles.com\/cf_0\/m2294\/2001_August\/82782447\/print.jhtml<\/a><\/p>\n

Tobacco use among high school athletes and nonathletes: Results of the 1997 Youth Risk Behavior Survey.(Statistical Data Included)\u00a0 From Adolescence, December 22 2001 by Merrill J. Melnick, Kathleen E. Miller, Donald F. Sabo, Michael P. Farrell, Grace M. Barnes
\nhttp:\/\/www.findarticles.com\/cf_0\/m2248\/144_36\/84722696\/print.jhtml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

See also Olympics; Super Bowl; NASCAR; Product Placement; Celebrity Ads This…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[171],"tags":[],"class_list":{"0":"post-13808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=13808"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13808\/revisions"}],"predecessor-version":[{"id":36441,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13808\/revisions\/36441"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=13808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=13808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=13808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}