{"id":13805,"date":"2014-12-05T05:43:38","date_gmt":"2014-12-05T10:43:38","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=13805"},"modified":"2023-12-15T04:23:52","modified_gmt":"2023-12-15T09:23:52","slug":"advertising-celebrities","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-celebrities\/","title":{"rendered":"Advertising: Celebrities"},"content":{"rendered":"

Celebrities in Advertising (see also Cosmetic ads<\/a>)
\n(several pages of sample ads to explore\/download)<\/p>\n

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Commonly called “testimonials,” or “celebrity endorsements,” this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity\/athlete\/\u00a0star uses the product, then it must be good, so I will purchase\/use it too.\u00a0\u00a0 Thumb through\u00a0almost any magazine these days (especially People, Golf Digest, Rolling Stone, Sports Illustrated\u00a0etc.) and you’re bound to find at least one celebrity endorser.\u00a0See McREL teaching standards for ADVERTISING here<\/a>.<\/p>\n

NEW: US Magazine’s FAKE NEWS<\/a>: fact checking the other magazine’s cover stories<\/p>\n

Teaching ideas:<\/p>\n

– ask students to come up with a list of “stars” who’ve appeared in ads (or commercials).
\nCan students remember the product name, or the TV show in which the testimonial appeared?<\/p>\n

– what are the advantages of having celebrities in ads?\u00a0 what are the advantages for the star?
\nthe advertiser? the product?<\/p>\n

– have students examine one or more of the ads below- ask them to create lists of characteristics
\nthat an advertiser might be looking for when they choose a celebrity<\/p>\n

– have students speculate in which magazines these ads might have appeared<\/p>\n

– ask students: who is represented; who is not represented?<\/p>\n

RECENT NEWS STORIES ABOUT CELEBRITY ADVERTISING<\/p>\n