Packaging The Presidency, A History and Criticism of Presidential Campaign Advertising<\/a> (3rd Ed)
\nKathleen Hall Jamison, Oxford Publishers<\/p>\nPopular Writing In America\u00a0 The Interaction of Style and Audience
\nDonald McQuade, Robert Atwan\u00a0\u00a0\u00a0\u00a0\u00a0 Oxford University Press<\/p>\n
Provocateur\u00a0 Images of Women and Minorities In Advertising
\nAnthony J. Cortese\u00a0\u00a0 Rowman & Littlefield<\/p>\n
Reading Ads Socially,\u00a0 Robert Goldman, Routledge Publishers, ISBN 0-415-05400-1<\/p>\n
The School on Madison Avenue\u00a0\u00a0\u00a0 Anne E Weiss, Dutton (1980)\u00a0 ISBN 0-525-38823-0<\/p>\n
Social Communication in Advertising- Persons Products & Images of Well-Being
\nWilliam Leiss, Stephen Kline, Sut Jhally,\u00a0 Methuen Publications<\/p>\n
The Sponsor- Notes on a Modern Potentate
\nErick Barnouw,\u00a0 Oxford University Press<\/p>\n
The Sponsored Life- Ads, TV, and American Culture
\nLeslie Savan, Temple University Press<\/p>\n
The Spot\u00a0 The Rise of Political Advertising on Television, Edwin Diamond & Stephen Bates,\u00a0 MIT Press<\/p>\n
The Super Bowl of Advertising: How the Commercials Won the Game
\nBernice Kanner,\u00a0 Bloomberg Press,\u00a0 ISBN: 1576601315<\/p>\n
They Laughed When I Sat Down, An Informal History of Advertising in Words and Pictures,
\nFrank Rowsome, Jr. McGraw-Hill,\u00a0 (1959)<\/p>\n
Top Sellers USA, Molly Wade McGrath, William Morrow & Co.<\/p>\n
Twenty Ads That Shook The World-The Century’s Most Groundbreaking Advertising and How It Changed Us All,
\nJames. B. Twitchell, Crown Publishers<\/p>\n
Undressing The Ad- Reading Culture in Advertising
\nEdited by Katherine Toland Frith, Peter Lang Publishing<\/p>\n
The 100 Best TV Commercials…and Why They Worked
\nBernice Kanner, Times Business, Random House<\/p>\n
Visual Persuasion\u00a0 The Role of Images in Advertising
\nPaul Messaris ,\u00a0 Sage<\/p>\n
Wise Up To Teens: Insights Into Marketing and Advertising to Teenagers, 2nd ed.
\nPeter Zollo, ISBN 1-885070-20-9; May 1999\u00a0 web site<\/a><\/p>\nWonderful World of American Advertising- 1865-1900
\nLeonard De Vries, Ilonka Van Amstel,\u00a0 Follett Publishing Company (1972)<\/p>\n","protected":false},"excerpt":{"rendered":"
Advertising Books: a list of recommendations Adcult USA The Triumph of…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[171],"tags":[],"class_list":{"0":"post-13640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=13640"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13640\/revisions"}],"predecessor-version":[{"id":36428,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13640\/revisions\/36428"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=13640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=13640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=13640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}