{"id":13639,"date":"2014-12-01T00:51:48","date_gmt":"2014-12-01T05:51:48","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=13639"},"modified":"2023-12-15T04:23:53","modified_gmt":"2023-12-15T09:23:53","slug":"advertising-books-videos","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-books-videos\/","title":{"rendered":"Advertising: Recommended Books \/ Videos"},"content":{"rendered":"<p>Newly\/Recently Published\/Recommended Books\/Videos<\/p>\n<p><strong>Also<\/strong>: I Want Media&#8217;s <a href=\"http:\/\/www.iwantmedia.com\/books.html\" target=\"_blank\" rel=\"noopener noreferrer\">new books page<\/a><\/p>\n<p>ADVERTISING\/MARKETING\/CONSUMERISM: More books <a href=\"https:\/\/www.frankwbaker.com\/mlc\/advertising-books\/\">here <\/a><\/p>\n<p><strong>Books\/Videos\u00a0for Schools:<br \/>\n<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"240\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads.png\"><img decoding=\"async\" class=\" wp-image-31478 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads.png\" alt=\"\" width=\"156\" height=\"184\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads.png 1180w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads-255x300.png 255w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads-869x1024.png 869w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/mad-for-ads-768x905.png 768w\" sizes=\"(max-width: 156px) 100vw, 156px\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book.jpg\" rel=\"attachment wp-att-16744\"><img decoding=\"async\" class=\" wp-image-16744 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book-237x300.jpg\" alt=\"ad book\" width=\"139\" height=\"176\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book-237x300.jpg 237w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book.jpg 242w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book1.jpg\" rel=\"attachment wp-att-16755\"><img decoding=\"async\" class=\"wp-image-16755 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book1-198x300.jpg\" alt=\"ad book1\" width=\"120\" height=\"182\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book1-198x300.jpg 198w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/06\/ad-book1.jpg 215w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/ad-book.jpg\"><img decoding=\"async\" class=\" wp-image-31476 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/ad-book.jpg\" alt=\"\" width=\"160\" height=\"192\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/ad-book.jpg 260w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/01\/ad-book-251x300.jpg 251w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"240\"><strong><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/advcon12.jpg\" alt=\"\" width=\"172\" height=\"220\" border=\"0\" \/><\/strong><\/td>\n<td width=\"240\"><a href=\"http:\/\/www.capstonepub.com\/product\/9780756545185\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/9780756545185.jpg\" alt=\"The Big Push\" width=\"156\" height=\"237\" border=\"0\" hspace=\"10\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"http:\/\/www.raintreepublishers.co.uk\/product\/9781406217599\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/9781406217599.jpg\" alt=\"Advertising Attack\" width=\"148\" height=\"214\" border=\"0\" hspace=\"10\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"http:\/\/www.crabtreebooks.com\/Store\/item_detail.aspx?ItemCode=39135\"><img decoding=\"async\" id=\"FullSizeImage1_FSImage1\" class=\"aligncenter\" src=\"http:\/\/www.frankwbaker.com\/39135.jpg\" alt=\"\" width=\"172\" height=\"226\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"240\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/advcon15.jpg\" alt=\"\" width=\"177\" height=\"225\" border=\"0\" \/><\/td>\n<td width=\"240\"><a href=\"http:\/\/www.brightpointliteracy.com\/product\/Advertising\/6-pack\/Various\/9780176358174\/38\/\"><img decoding=\"async\" id=\"normalpic1\" class=\" aligncenter\" title=\"Click for larger picture\" src=\"http:\/\/www.frankwbaker.com\/25.jpg\" alt=\"\" width=\"190\" height=\"248\" border=\"0\" \/><\/a><\/td>\n<td width=\"240\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/1583402551.jpg\" alt=\"[Julian Petley Advertising (Technology, People, Process)]\" width=\"118\" height=\"174\" border=\"0\" \/><\/td>\n<td width=\"240\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/advcon9.jpg\" alt=\"\" width=\"160\" height=\"243\" border=\"0\" \/><\/td>\n<\/tr>\n<tr>\n<td width=\"240\"><a href=\"http:\/\/www.englishandmedia.co.uk\/engine\/publication\/base\/publication_search_base.php?itemID=527\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/Doing%20Ads1.jpg\" alt=\"\" width=\"150\" height=\"198\" border=\"0\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"http:\/\/www.connectwithkids.com\/products\/sellingchildren.shtml\"><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/www.frankwbaker.com\/sellingtokids.jpg\" alt=\"\" width=\"161\" height=\"228\" border=\"0\" \/><\/a><\/td>\n<td width=\"240\"><a href=\"https:\/\/www.hachette.co.uk\/books\/detail.page?isbn=9780750265676\"><img decoding=\"async\" class=\" wp-image-17849 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/12\/adbook-212x300.jpg\" alt=\"adbook\" width=\"144\" height=\"204\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/12\/adbook-212x300.jpg 212w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/12\/adbook.jpg 353w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/a><\/td>\n<td width=\"240\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon14.jpg\" alt=\"\" width=\"160\" height=\"227\" border=\"0\" \/>\u00a0\u00a0 <a href=\"http:\/\/www.shoppbs.org\/product\/index.jsp?productId=4049811\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon11.jpg\" alt=\"\" width=\"237\" height=\"237\" border=\"0\" \/><\/a><br \/>\n<strong>Other books\/DVDs:<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon13.jpg\" alt=\"\" width=\"209\" height=\"252\" border=\"0\" \/>\u00a0<a href=\"http:\/\/www.randomhouse.com\/book\/101774\/brandwashed-by-martin-lindstrom\/9780385531733\/\"><img decoding=\"async\" src=\"http:\/\/www.randomhouse.com\/images\/dyn\/cover\/?source=9780385531733&amp;height=250&amp;maxwidth=170\" alt=\"9780385531733\" \/><\/a><br \/>\n<a href=\"http:\/\/www.routledge.com\/books\/details\/9780415423113\/\"><img decoding=\"async\" title=\"view larger image\" src=\"http:\/\/images.tandf.co.uk\/common\/jackets\/weblarge\/978041542\/9780415423113.jpg\" alt=\"\" width=\"150\" \/><\/a>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51GTwpwuqkL.jpg\" alt=\"Image result for The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising\" width=\"149\" height=\"226\" \/>\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/advcon2.jpg\" alt=\"\" width=\"186\" height=\"224\" border=\"0\" \/>\u00a0<a href=\"http:\/\/www.amazon.com\/Age-Persuasion-How-Marketing-Culture\/dp\/1582435804\"><img decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2010\/04\/18\/business\/18shelf_1\/18shelf_1-articleInline.jpg\" alt=\"\" width=\"190\" height=\"221\" \/><\/a><a href=\"http:\/\/www.rowmanlittlefield.com\/Catalog\/SingleBook.shtml?command=Search&amp;db=^DB\/CATALOG.db&amp;eqSKUdata=074255550X&amp;thepassedurl=[thepassedurl]\"><img decoding=\"async\" id=\"prodImage5\" class=\"alignnone\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/51ag1nDY6rL._SL500_AA240_.jpg\" alt=\"The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors\" width=\"240\" height=\"240\" border=\"0\" \/><\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/advcon8.jpg\" alt=\"\" width=\"149\" height=\"224\" border=\"0\" \/>\u00a0<a href=\"http:\/\/www.focalpress.com\/Book.aspx?id=6652\"><img decoding=\"async\" class=\"\" title=\"http:\/\/www.focalpress.com\/uploadedImages\/Books\/Book_Covers\/Full_Size_-_200_High\/Broadcast\/9780240811161_200.jpg\" src=\"http:\/\/www.frankwbaker.com\/9780240811161_200.jpg\" alt=\"http:\/\/www.focalpress.com\/uploadedImages\/Books\/Book_Covers\/Full_Size_-_200_High\/Broadcast\/9780240811161_200.jpg\" width=\"154\" height=\"231\" border=\"0\" \/><\/a>\u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon7.jpg\" alt=\"\" width=\"150\" height=\"226\" border=\"0\" \/>\u00a0<a target=\"_self\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"\" title=\"A History of Advertising\" src=\"http:\/\/www.frankwbaker.com\/cover_va_history_of_advertising_0804141709_id_139919.jpg\" alt=\"A History of Advertising\" width=\"207\" height=\"224\" border=\"0\" \/>\u00a0<img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.frankwbaker.com\/advcon6.jpg\" alt=\"\" width=\"150\" height=\"226\" border=\"0\" \/><br \/>\n<\/a><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/9780415978828.jpg\" alt=\"cover of Imaging in Advertising: Verbal and Visual Codes of Commerce\" width=\"127\" height=\"184\" \/>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/advcon5.jpg\" alt=\"\" width=\"197\" height=\"197\" border=\"0\" \/><img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/commbook.jpg\" alt=\"\" width=\"136\" height=\"196\" border=\"0\" \/>\u00a0<a href=\"http:\/\/www.holtzbrinckpublishers.com\/stmartins\/Search\/SearchBookDisplayLarge.asp?BookKey=3527587\" target=\"AmazonHelp\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"prodImage4\" class=\"\" src=\"http:\/\/ec1.images-amazon.com\/images\/P\/0312352506.01._AA240_SCLZZZZZZZ_V54590999_.jpg\" alt=\"Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes\" width=\"191\" height=\"191\" border=\"0\" \/><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon1.jpg\" alt=\"\" width=\"129\" height=\"207\" border=\"0\" \/><\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/advcon3.jpg\" alt=\"\" width=\"140\" height=\"205\" border=\"0\" \/>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/images.nap.edu\/images\/cover.php?id=11514\" alt=\"\" width=\"131\" height=\"206\" \/>\u00a0 \u00a0<a href=\"http:\/\/www.aef.com\/pdf\/Nyren6_7.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/adv_baby_boomers_lg.jpg\" alt=\"Read chapters\" width=\"128\" height=\"205\" border=\"0\" \/><\/a>\u00a0<img decoding=\"async\" id=\"ProductImage5\" src=\"http:\/\/www.frankwbaker.com\/56836701.jpg\" alt=\"\" width=\"125\" height=\"188\" align=\"top\" border=\"0\" \/>\u00a0\u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/weknowwhatyouwant.gif\" alt=\"\" width=\"153\" height=\"175\" border=\"0\" \/><br \/>\n<img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/overtheedge.jpg\" alt=\"\" width=\"167\" height=\"271\" border=\"0\" \/>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/20896-presscdn.pagely.netdna-cdn.com\/wp-content\/uploads\/2017\/01\/bookcover-born-to-buy-lg.jpg\" alt=\"Image result for born to buy book\" width=\"177\" height=\"269\" \/>\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/0805844880.jpg\" alt=\"Click 'Add to Cart' below for purchase...\" width=\"176\" height=\"265\" border=\"1\" \/>\u00a0<a href=\"http:\/\/www.consumingkids.com\/\"><img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/consumingkids.jpg\" alt=\"\" width=\"176\" height=\"265\" border=\"0\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.kidfluence.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"\" src=\"http:\/\/images.amazon.com\/images\/P\/0070871337.01._SCMZZZZZZZ_.jpg\" alt=\"Kidfluence: Why Kids Today Mean Business\" width=\"143\" height=\"218\" border=\"0\" \/><\/a>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/511VZPnsI0L._SX340_BO1,204,203,200_.jpg\" alt=\"Image result for the language of advertising book\" width=\"152\" height=\"222\" \/>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/www.frankwbaker.com\/advcon4.jpg\" alt=\"\" width=\"151\" height=\"222\" border=\"0\" \/>\u00a0\u00a0<img decoding=\"async\" class=\"\" src=\"http:\/\/images.barnesandnoble.com\/images\/17880000\/17889808.JPG\" alt=\"\" width=\"169\" height=\"220\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newly\/Recently Published\/Recommended Books\/Videos Also: I Want Media&rsquo;s new books page&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[171],"tags":[],"class_list":{"0":"post-13639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=13639"}],"version-history":[{"count":3,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13639\/revisions"}],"predecessor-version":[{"id":31480,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13639\/revisions\/31480"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=13639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=13639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=13639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}