{"id":13620,"date":"2014-11-30T22:57:25","date_gmt":"2014-12-01T03:57:25","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=13620"},"modified":"2023-12-15T04:23:53","modified_gmt":"2023-12-15T09:23:53","slug":"advertising-general","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising-general\/","title":{"rendered":"Advertising (General Categories)"},"content":{"rendered":"

Online resources plus handouts for helping students learn about advertising\/marketing\/persuasion\/propaganda\u00a0<\/strong><\/p>\n

New:<\/strong> Admongo.gov <\/a>\u00a0the new advertising literacy website<\/p>\n

QUOTES ABOUT ADVERTISING<\/strong><\/p>\n

“Advertising is a critical part of our consumer-centric competition-based economic system, so much so that false or misleading advertising which distorts the system can’t be tolerated.”
\nFTC Chairman Deborah Platt speaking at ANA Conference, January 17, 2007<\/strong><\/p>\n

“Saatchi & Saatchi (worldwide ad agency) chief executive Kevin Roberts says great marketing is\u00a0about emotion and empathy, seduction and dreams.”
\nSource:14 December 2006<\/a>Marketing Week<\/a>(UK)<\/strong><\/p>\n

“We exist to put commercials on the air. The programming that is put on between those\u00a0commercials is simply the bait we put in the mousetrap.”
\nFormer ABC Newsman Ted Koppel in Wash Post Interview<\/strong><\/p>\n

“The first step is to understand that TV is just a delivery system for ads. The only programming\u00a0that really matters to those in power is the commercials (except on pay cable channels like HBO,\u00a0where nothing matters except how many people subscribe). The success of a show is not\u00a0measured by how good it is, or who says they loved it, or even how many people watch.\u00a0A show is a success if the people who watched it go and buy the products that were advertised\u00a0during the commercials. It is all about what is being sold and (just as important) who is doing the buying.”
\nDean Batali,\u00a0 Hollywood TV Writer<\/strong><\/p>\n

“Advertisements are a form of communication, not mere manipulation: they help make sense\u00a0of the world, defining its differences and essences, filtering through its variety, making claims\u00a0and constructing images.”
\nFrom NY Times 7\/19\/03 “New Encyclopedia Gives Cool Hunters A Road Map for Ads”<\/strong><\/p>\n

“Ads seem to work on the very advanced principle that a very small pellet or pattern in a noisy,\u00a0redundant barrage of repetition will gradually assert itself.”
\nMarshall McLuhan, Understanding Media, 1964<\/strong><\/p>\n

“The advertisement is the most truthful part of a newspaper.”
\nThomas Jefferson (1743 – 1826)<\/strong><\/p>\n

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Advertising vs Reality<\/strong>
\nA German website, Pundo3000.com<\/a>, has conducted a study of 100 different products by comparing the look of the products as shown by the packaging with the actual contents inside the boxes. Quoting the website, which is in German: \u201cAll products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.\u201d and also: \u201cThe purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents\u201d.<\/p>\n