{"id":13180,"date":"2014-11-17T03:19:52","date_gmt":"2014-11-17T08:19:52","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=13180"},"modified":"2023-12-07T10:08:53","modified_gmt":"2023-12-07T15:08:53","slug":"toy-ad-analysis-worksheet","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/toy-ad-analysis-worksheet\/","title":{"rendered":"Toy Ads: Ad Analysis Worksheet"},"content":{"rendered":"

TV Toy- Ad Analysis Worksheet<\/strong>
\nCreated by Frank Baker \u00a92005<\/p>\n

Teachers: use this worksheet as a handout for students who will be studying\u00a0television toy advertising. As students watch commercials, they should fill in the blanks\u00a0below.<\/p>\n\n\n\n\n\n\n\n\n
Name of toy\/
\nManufacturer<\/td>\n		*Techniques
\nof persuasion<\/td>\n		Target
\nAge\/
\nGender<\/td>\n		Age of
\nKids in ad<\/td>\n		Small Print<\/td>\nActor
\nExpressions<\/td>\n		Memorable phrases
\nor slogans<\/td>\n		Visuals(lights, color,
\nspecial effects)<\/td>\n		Sound (including music)<\/td>\n<\/tr>\n
 <\/p>\n

 <\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
 <\/p>\n

 <\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
 <\/p>\n

 <\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
 <\/p>\n

 <\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
 <\/p>\n

 <\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Common techniques of persuasion:\u00a0<\/strong>\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Source: KI Teachers Guide.total (jacksonholehistory.org)<\/a>\u00a0 (see page 16)<\/p>\n\n\n\n

\n<\/strong><\/strong><\/p>\n

Cool kids:<\/strong> everybody wants to be these kids<\/p>\n

Family fun:<\/strong> the ad shows a product as something that instantly helps families have fun together<\/p>\n

Excitement:<\/strong> the product is the key to amazing fun and adventure.<\/p>\n

Star Power:<\/strong> a huge celebrity uses this product<\/p>\n

Bigger is better: <\/strong>this ad makes the product look bigger than it actually is<\/p>\n

Repetition:<\/strong> manufacturers hope that if you see or hear the product name a lot, you will want it<\/p>\n<\/td>\n

\n

Feel Good:<\/strong>\u00a0this ad tells a story that makes you feel good.<\/p>\n

Sounds good:<\/strong> Manufacturers use music and other sound effects to grab your attention and make the product appealing.<\/p>\n

What\u2019s missing?:<\/strong> The ad doesn\u2019t give you the full story about the product.<\/p>\n

Cartoon characters:<\/strong> They help you remember the product (example: Tony the Tiger)<\/p>\n

Weasely words:<\/strong> using words or phrases that are misleading<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

TV Toy- Ad Analysis Worksheet Created by Frank Baker ©2005…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[207],"tags":[],"class_list":{"0":"post-13180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-toys"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=13180"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13180\/revisions"}],"predecessor-version":[{"id":30938,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/13180\/revisions\/30938"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=13180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=13180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=13180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}