{"id":12559,"date":"2014-11-08T08:13:14","date_gmt":"2014-11-08T13:13:14","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12559"},"modified":"2023-12-07T10:07:28","modified_gmt":"2023-12-07T15:07:28","slug":"math-media-articles-ratings","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/math-media-articles-ratings\/","title":{"rendered":"Math in the Media: Articles About Ratings"},"content":{"rendered":"<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin2.jpg\" alt=\"wpe2.jpg (3977 bytes)\" width=\"93\" height=\"128\" \/>Math In The Media <img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin1.jpg\" alt=\"wpe1.jpg (4219 bytes)\" width=\"128\" height=\"122\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"544\" height=\"16\">Articles To Read (due to the nature of news articles on the web, many of those listed below may only be available one or two weeks after their published date)<\/p>\n<p>One of the best articles, available via Infotrac:<br \/>\nConfessions of a Nielsen Household, American Demographics magazine, March 1997reveals the truth about Nielsen Media Research television ratings monitoring equipment.\u00a0How the author was chosen as part of national television ratings system; How the Nielsen\u00a0technicians hook up the monitoring equipment on TV and VCRs; How to operate the system;\u00a0What the people can get for being a Nielsen household; What the TV and advertising\u00a0industries get out of it. INSET: How to read TV ratings, by Horst Stipp.<\/td>\n<td width=\"115\" height=\"16\"><\/td>\n<\/tr>\n<tr>\n<td width=\"544\" height=\"32\"><a href=\"http:\/\/adage.com\/mediaworks\/article?article_id=111101\">Commercial Ratings: A Tutorial<\/a> (Aug.2006)<br \/>\n<a href=\"http:\/\/www.frankwbaker.com\/nielsen_ads.htm\">Nielsen to Track Ad Viewing<\/a><br \/>\n<a href=\"http:\/\/www.tvweek.com\/news.cms?newsId=10224\">Nielsen to Furnish Commercials Ratings<\/a><br \/>\n<a href=\"http:\/\/www.tvweek.com\/news.cms?newsId=10187\">Nielsen Paper Diaries Headed for Circular File <\/a><br \/>\n<a href=\"http:\/\/www.usatoday.com\/tech\/news\/2006-06-14-nielsen-net_x.htm\">Nielsen catches on to Net<\/a>\u00a0 (June 2006)<br \/>\n<a href=\"http:\/\/www.frankwbaker.com\/who's_really_watching.htm\">Who&#8217;s Really Watching<\/a> (May 2005)<a href=\"http:\/\/www.frankwbaker.com\/our_ratings_ourselves.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\nOur Ratings, Ourselves <\/a>(NY Times, April 2005)<a href=\"http:\/\/www.nytimes.com\/2004\/08\/09\/business\/media\/09ratings.html?ex=1093054680&amp;ei=1&amp;en=a47f52127c50c928\" target=\"_blank\" rel=\"noopener\"><br \/>\nYoung Men Are Back Watching TV. But Did They Ever Leave?<\/a> (8\/9)<\/p>\n<table border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"100%\">\n<table>\n<tbody>\n<tr>\n<td align=\"middle\" valign=\"top\" width=\"535\"><img decoding=\"async\" src=\"http:\/\/graphics7.nytimes.com\/images\/2004\/08\/08\/business\/09rating.chart.jpg\" alt=\"On the Couch\" width=\"535\" height=\"193\" \/><\/td>\n<td width=\"20\"><img decoding=\"async\" src=\"http:\/\/graphics7.nytimes.com\/images\/misc\/spacer.gif\" alt=\"\" width=\"20\" height=\"1\" \/><\/td>\n<\/tr>\n<tr>\n<td width=\"20\"><img decoding=\"async\" src=\"http:\/\/graphics7.nytimes.com\/images\/misc\/spacer.gif\" alt=\"\" width=\"20\" height=\"1\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a title=\"http:\/\/www.chicagotribune.com\/business\/chi-0408050294aug05,1,4917188.story?coll=chi-business-hed\" href=\"http:\/\/www.chicagotribune.com\/business\/chi-0408050294aug05,1,4917188.story?coll=chi-business-hed\">Nielsen to proceed with controversial TV meters<\/a>\u00a0(8\/4)<br \/>\n<span lang=\"0\"><a href=\"http:\/\/www.nytimes.com\/2004\/07\/16\/business\/media\/16adde.html\" target=\"_blank\" rel=\"noopener\">Nielsen ratings system reviewed in Congress <\/a>(7\/16)<a href=\"http:\/\/www.nytimes.com\/2004\/03\/31\/business\/media\/31adco.html?ex=1081314000&amp;en=512130b261d199f5&amp;ei=5062&amp;partner=GOOGLE\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/span><a href=\"http:\/\/story.news.yahoo.com\/news?tmpl=story&amp;cid=494&amp;ncid=763&amp;e=9&amp;u=\/ap\/20040716\/ap_en_tv\/congress_nielsen_ratings\" target=\"_blank\" rel=\"noopener\">Critics Say Nielsen Undercounts Minorities<\/a> (7\/16)<span lang=\"0\"><a href=\"http:\/\/www.nytimes.com\/2004\/03\/31\/business\/media\/31adco.html?ex=1081314000&amp;en=512130b261d199f5&amp;ei=5062&amp;partner=GOOGLE\" target=\"_blank\" rel=\"noopener\"><br \/>\nPlanned Nielsen Changes Criticized <\/a>(3\/31)<a href=\"http:\/\/www.frankwbaker.com\/highpricedads.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\nHigh Priced Ads-For Younger Viewers Only<\/a> (3\/21)<a href=\"http:\/\/www.frankwbaker.com\/nielsenconfessions.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\nConfessions of A Nielsen Family <\/a>(3\/04)<\/span> <a href=\"http:\/\/www.mediapost.com\/dtls_dsp_news.cfm?newsID=240667&amp;newsDate=03\/04\/2004\" target=\"_blank\" rel=\"noopener\"><span lang=\"0\"><br \/>\n<\/span><\/a><a href=\"http:\/\/www.mediapost.com\/dtls_dsp_news.cfm?newsID=240667&amp;newsDate=03\/04\/2004\" target=\"_blank\" rel=\"noopener\"><span lang=\"0\">Nielsen Fast Forwards TV Ratings Plan, Will Add &#8216;Time-Shifted&#8217; Viewers Next Year <\/span><\/a><a href=\"http:\/\/www.tvweek.com\/newspro\/021604tvnewsrooms.html\" target=\"_blank\" rel=\"noopener\"><span lang=\"0\"><br \/>\nTV Newsrooms Regrouping for People Meters <\/span><\/a>(2\/04)<a href=\"http:\/\/www.mediapost.com\/dtls_dsp_news.cfm?newsId=209571\" target=\"_blank\" rel=\"noopener\"><span lang=\"0\"><br \/>\nNetwork Sweeps: Caveat Emptor <\/span><\/a><span lang=\"0\">(June 18, 2003)<\/span><a href=\"http:\/\/www.tvweek.com\/advertise\/031703misleading.html\" target=\"_blank\" rel=\"noopener\"><br \/>\nMisleading Ratings <\/a>(3\/17)<br \/>\n<a href=\"http:\/\/www.latimes.com\/business\/la-fi-nielsen25feb25,1,5541735.story?coll=la%2Dheadlines%2Dbusiness\" target=\"_blank\" rel=\"noopener\">Nielsen Meters Will Alter Local TV Ratings<\/a> (2\/26)<br \/>\n<span lang=\"0\"><a href=\"http:\/\/www.mediapost.com\/dtls_dsp_news.cfm?newsID=196447\" target=\"_blank\" rel=\"noopener\">NBC Pact Supports Increase in People Meter Sample<\/a> (2\/21)<\/span><br \/>\n<a href=\"http:\/\/www.mediapost.com\/dtls_dsp_news.cfm?newsId=186061\" target=\"_blank\" rel=\"noopener\">Nielsen To Include More in Local Ratings<\/a> (Mediapost 10\/28)<a href=\"http:\/\/www.scetv.org\/k12\/1834myth.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><a href=\"http:\/\/www.frankwbaker.com\/1834myth.htm\" target=\"_blank\" rel=\"noopener\">The 18 to 34 Myth <\/a>(NY Times, October 13)<br \/>\n<a href=\"http:\/\/www.adweek.com\/adweek\/headlines\/advertising_display.jsp?vnu_content_id=1516705\" target=\"_blank\" rel=\"noopener\">Nielsen To Install Meters in SC Market\u00a0 <\/a>(Adweek, June 2002)<a href=\"http:\/\/www.usatoday.com\/life\/enter\/tv\/2002\/2002-06-11-audience.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\nAudiences Suddenly Get Younger <\/a>(USA Today, June 2002)<br \/>\n<a href=\"http:\/\/www.usatoday.com\/life\/enter\/tv\/2002\/2002-06-12-nielsens.htm\" target=\"_blank\" rel=\"noopener\">Chart Changes on TV Ratings<\/a> (USA Today, June 2002)<br \/>\n<a href=\"http:\/\/www.augustachronicle.com\/ns-search\/stories\/050802\/tec_124-8770.shtml?NS-search-set=\/3d5ac\/aaaa247085ac942&amp;NS-doc-offset=36&amp;\" target=\"_blank\" rel=\"noopener\">Personal People Meter Promises Better TV, Radio Ratings <\/a>(May 2002)<a href=\"http:\/\/www.adweek.com\/adweek\/headlines\/advertising_display.jsp?vnu_content_id=1516705\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><a href=\"http:\/\/www.pbs.org\/newshour\/extra\/teachers\/lessonplans\/media\/letterman-koppel.html\" target=\"_blank\" rel=\"noopener\">David Letterman vs. Ted Koppel LESSON PLAN<br \/>\n<\/a><a href=\"http:\/\/www.medialifemagazine.com\/news2001\/sep01\/sep03\/2_tues\/news2tuesday.html\" target=\"_blank\" rel=\"noopener\">Nielsen Sweetens Its Diary System<\/a>&#8211; Cash Incentives Work to Boost Response Rates\u00a0<a href=\"http:\/\/www.medialifemagazine.com\/news2001\/oct01\/oct01\/5_fri\/news1friday.html\" target=\"_blank\" rel=\"noopener\"><br \/>\nNielsen To Change Rating Gathering Methods<\/a><br \/>\nCan current events affect the cost of advertising? Read <a href=\"http:\/\/www.nytimes.com\/2001\/09\/25\/business\/media\/25ADCO.html?rd=hcmcp?p=03$5n03$1P459IS012000mmuMAmu9Y\" target=\"_blank\" rel=\"noopener\">Networks Watch Commercial Prices Drop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Math In The Media Articles To Read (due to the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-12559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-math-in-the-media"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12559"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12559\/revisions"}],"predecessor-version":[{"id":36641,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12559\/revisions\/36641"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}