{"id":12554,"date":"2014-11-08T08:06:36","date_gmt":"2014-11-08T13:06:36","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12554"},"modified":"2023-12-07T10:07:28","modified_gmt":"2023-12-07T15:07:28","slug":"math-media-market-sizes","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/math-media-market-sizes\/","title":{"rendered":"Math in the Media: Market Sizes"},"content":{"rendered":"<p align=\"center\"><span style=\"font-family: Verdana; font-size: small;\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin2.jpg\" alt=\"wpe2.jpg (3977 bytes)\" width=\"93\" height=\"128\" \/><\/span><b><span style=\"font-family: Verdana; font-size: large;\">Math In The Media<\/span><\/b><span style=\"font-family: Verdana; font-size: small;\"> <img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin1.jpg\" alt=\"wpe1.jpg (4219 bytes)\" width=\"128\" height=\"122\" \/><\/span><\/p>\n<p align=\"left\"><span style=\"font-family: Verdana; font-size: small;\"><b>Market Size<\/b>: There are roughly <a href=\"http:\/\/www.nielsenmedia.com\/DMAs.html\" target=\"_blank\" rel=\"noopener\">210 television markets<\/a> in the U.S. A market&#8217;s size is based on the number of homes which have televisions. The more homes watching television (the larger the market)= the more a TV station can charge for advertising. Students should understand the concept of market size and how it affects advertising rates and market success.\u00a0 Have students locate the TV market closest to where they live, and examine the growth or decline in television viewers.\u00a0<span style=\"color: #0000ff;\">This <a href=\"http:\/\/www.nielsen.com\/content\/dam\/corporate\/us\/en\/public%20factsheets\/tv\/nielsen-2012-local-DMA-TV-penetration.pdf\">web page<\/a> lists all of the TV markets in the United States.<\/span><\/span><\/p>\n<p><b>South Carolina Area TV Markets\u00a0<\/b><a href=\"http:\/\/www.frankwbaker.com\/scmap.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><b>Map of NC\/SC<\/b><\/span><\/a><br \/>\n(revised to reflect 2012 Nielsen update)<\/p>\n<table border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\"><b>TV Market size<br \/>\n<\/b>(ranked by size)<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\"><b>TV Market name<br \/>\n<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#25<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Charlotte NC (includes Rock Hill SC)<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\"><a href=\"http:\/\/www.frankwbaker.com\/greenville.htm\" target=\"_blank\" rel=\"noopener\">#37<\/a><\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\"><a href=\"http:\/\/www.frankwbaker.com\/greenville.htm\" target=\"_blank\" rel=\"noopener\">Greenville\/Spartanburg\/Anderson\/Asheville NC\u00a0<\/a>*<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#77<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Columbia SC (includes Sumter SC)<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#92<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Savannah GA (includes Hilton Head SC)<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#98<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Charleston SC\u00a0\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#103<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Florence\/Myrtle Beach SC<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#111<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Augusta, GA (includes Aiken SC)<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"24%\"><span style=\"font-family: Verdana; font-size: small;\">#132<\/span><\/td>\n<td width=\"76%\"><span style=\"font-family: Verdana; font-size: small;\">Wilmington NC (signal received in SC)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p align=\"left\"><span style=\"font-family: Verdana; font-size: small;\"><em>*map used with permission of Nielsen <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Math In The Media Market Size: There are roughly 210&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-12554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-math-in-the-media"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12554"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12554\/revisions"}],"predecessor-version":[{"id":36642,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12554\/revisions\/36642"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}