{"id":12550,"date":"2014-11-08T08:00:47","date_gmt":"2014-11-08T13:00:47","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12550"},"modified":"2023-12-07T10:07:28","modified_gmt":"2023-12-07T15:07:28","slug":"math-media-activity-4-5","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/math-media-activity-4-5\/","title":{"rendered":"Math in the Media: Activity 4 and 5"},"content":{"rendered":"<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin2.jpg\" alt=\"wpe2.jpg (3977 bytes)\" width=\"93\" height=\"128\" \/>Math In The Media <img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin1.jpg\" alt=\"wpe1.jpg (4219 bytes)\" width=\"128\" height=\"122\" \/><\/p>\n<p>Media Math Activity Four:: Assign students to watch one of the programs listed and log the number of commercials aired during an episode.\u00a0 Have each student calculate the total revenue generated for their program.\u00a0 Example: If eight (8) 30-second &#8220;spots&#8221; were broadcast during &#8220;Frasier&#8221;, that would bring NBC $2,016,536 !\u00a0 Now, calculate if there are 40 episodes of &#8220;Frasier&#8221; each year.CPM- Cost per thousand (not million!) When considering the most cost-effective ways of reaching potential customers, advertisers must consider what medium (radio, TV, newspapers, magazines, Internet) is best.\u00a0 The effectiveness of an ad is judged by its Cost Per Thousand (CPM), the cost of reaching 1000 audience members.<\/p>\n<p>CPM=\u00a0 Cost of media Buy\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 X \u00a0\u00a0\u00a0 1,000<br \/>\ntotal audience<\/p>\n<hr \/>\n<p>Media Math Activity Five: Using the example from above, have students figure the CPM for &#8220;Frazier.&#8221;<br \/>\nAssume the total audience is 10,000,000.<\/p>\n<p>CPM =\u00a0\u00a0 325,000\u00a0\u00a0\u00a0 X\u00a0\u00a0 1000\u00a0\u00a0 = \u00a0\u00a0\u00a0 $32.50<br \/>\n10,000,000<\/p>\n<p>For comparison, a full page ad in USA TODAY newspaper:<\/p>\n<p>CPM for USA TODAY=\u00a0\u00a0 $66,100\u00a0\u00a0\u00a0 X \u00a0\u00a0\u00a0 1000\u00a0 =\u00a0\u00a0 $31.47<br \/>\n2,100,000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Math In The Media Media Math Activity Four:: Assign students&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-12550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-math-in-the-media"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12550"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12550\/revisions"}],"predecessor-version":[{"id":36639,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12550\/revisions\/36639"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}