{"id":12548,"date":"2014-11-08T07:57:14","date_gmt":"2014-11-08T12:57:14","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12548"},"modified":"2024-11-24T18:14:58","modified_gmt":"2024-11-24T23:14:58","slug":"math-media-30-second-ad-costs","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/math-media-30-second-ad-costs\/","title":{"rendered":"Math in the Media: 30 Second Ad Costs"},"content":{"rendered":"<h3>Math In The Media<\/h3>\n<p><em><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>\u00a0Frank Baker, Media Educator<\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin2.jpg\" alt=\"wpe2.jpg (3977 bytes)\" width=\"93\" height=\"128\" \/>\u00a0 \u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/mathin1.jpg\" alt=\"wpe1.jpg (4219 bytes)\" width=\"128\" height=\"122\" \/><\/p>\n<p><strong>NEW<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong> \u00a0<a href=\"https:\/\/www.frankwbaker.com\/mlc\/prime-time-ad-costs-2024-2025-season\/\">PRIME TIME AD PRICES 2024-2025 TV SEASON\u00a0<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-39160\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-1.png\" alt=\"\" width=\"781\" height=\"565\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-1.png 781w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-1-300x217.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-1-768x556.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-39161\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-2.png\" alt=\"\" width=\"801\" height=\"552\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-2.png 801w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-2-300x207.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-2-768x529.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-39162\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-3.png\" alt=\"\" width=\"787\" height=\"317\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-3.png 787w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-3-300x121.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/ads-3-768x309.png 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2023\/10\/prime-time.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35747\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2023\/10\/prime-time.png\" alt=\"\" width=\"591\" height=\"477\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2023\/10\/prime-time.png 591w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2023\/10\/prime-time-300x242.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/url?sa=t&amp;source=web&amp;rct=j&amp;url=https:\/\/adage.com\/article\/media\/tv-commercial-prices-advertising-costs-2022-23-season\/2437106&amp;ved=2ahUKEwj9vdGKxYD7AhU6m2oFHYjeCSUQFnoECFYQAQ&amp;usg=AOvVaw0ovF_-9Ts-rvQEhuFjNtRY\">2022-2023<\/a> (October 27, 2022 Source: Adage.com)<br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/ad-rates.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-32623\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/ad-rates.jpg\" alt=\"\" width=\"443\" height=\"960\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/ad-rates.jpg 443w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/ad-rates-138x300.jpg 138w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a><\/p>\n<p>2021-2022 Chart<br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/2021-2022.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-32625\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/2021-2022.jpg\" alt=\"\" width=\"526\" height=\"517\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/2021-2022.jpg 526w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2022\/10\/2021-2022-300x295.jpg 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/adage.com\/article\/media\/tvs-most-expensive-shows-advertisers-season\/2281176\"><strong>2020-2021 Prime Time Ad Prices<\/strong> <\/a>(Adage.com)<br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2020\/11\/adchart.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27921\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2020\/11\/adchart.png\" alt=\"\" width=\"582\" height=\"487\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2020\/11\/adchart.png 582w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2020\/11\/adchart-300x251.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/adage.com\/article\/media\/tv-pricing-chart\/315120\/?CSAuthResp=1538527925270:0:2486756:0:24:success:E3D8252294099CA7EC7609C102F30F38\">2018-2019 Ad Age Pricing Chart\u00a0<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/10\/prime-time-ad-costs.png\"><img decoding=\"async\" class=\"alignnone wp-image-22990\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/10\/prime-time-ad-costs-300x276.png\" alt=\"\" width=\"355\" height=\"328\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/10\/prime-time-ad-costs-300x276.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/10\/prime-time-ad-costs.png 672w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/a><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 50%; text-align: center;\"><strong><a href=\"https:\/\/adage.com\/article\/news\/tv-ad-pricing-chart\/310429\/\">2017-2018<\/a><\/strong><\/td>\n<td style=\"width: 50%; text-align: center;\"><b><span style=\"font-size: small;\"><strong><span style=\"font-family: Verdana;\">2015 (<a href=\"http:\/\/adage.com\/article\/media\/ad-pricing-chart-sunday-night-football-empire-broadcasts-most-expensive-ad-buys\/300516\/\">read AdAge&#8217;s story about 30 second ad costs<\/a>)<\/span><\/strong><\/span><\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/09\/adcosts.png\"><img decoding=\"async\" class=\"size-medium wp-image-22974 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/09\/adcosts-218x300.png\" alt=\"\" width=\"218\" height=\"300\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/09\/adcosts-218x300.png 218w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2018\/09\/adcosts.png 473w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/a><\/td>\n<td style=\"width: 50%;\"><b><span style=\"font-size: small;\"><strong><span style=\"font-family: Verdana;\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/11\/ad-cost-top.jpg\"><img decoding=\"async\" class=\"wp-image-16137 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/11\/ad-cost-top-300x285.jpg\" alt=\"ad cost top\" width=\"373\" height=\"354\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/11\/ad-cost-top-300x285.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/2014\/11\/ad-cost-top.jpg 554w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/a><\/span><\/strong><\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 50%; text-align: center;\">2014 (read <a href=\"http:\/\/adage.com\/article\/media\/football-big-bang-tv-s-expensive-ad-buys\/295130\/\">the story<\/a> that accompanies this graphic)<\/td>\n<td style=\"width: 50%; text-align: center;\">2013 (read <a href=\"http:\/\/adage.com\/article\/media\/tv-ad-prices-football-king\/244832\/\">the story<\/a> that accompanies this graphic)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/pbs.twimg.com\/media\/ByqGfoECcAEqczN.jpg:large\" alt=\"Embedded image permalink\" \/><\/td>\n<td style=\"width: 50%;\"><img decoding=\"async\" class=\"fancybox-image aligncenter\" src=\"http:\/\/adage.com\/images\/bin\/image\/HIGHESTPRICED_PROGRAMS.jpg\" alt=\"\" width=\"631\" height=\"536\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Combined <a href=\"http:\/\/www.frankwbaker.com\/prime_time_programs_30_sec_ad_costs.htm\">2000-2013 30 Second Ad Costs in Prime Time Networks<\/a><br \/>\n(the above file combines all of the data from the charts below)<\/p>\n<p><a href=\"http:\/\/adage.com\/mediaworks\/article?article_id=131471\">&#8216;Sunday Night Football&#8217; Beats &#8216;Grey&#8217;s Anatomy&#8217; <\/a>(2008-2009) AdAge<\/p>\n<p><a href=\"http:\/\/www.frankwbaker.com\/prime_time_ad_rates_20072008.htm\">2007-2008 Top Ten Prime Time Ad Costs<\/a>\/\u00a0 Ad Week <a href=\"http:\/\/adage.com\/images\/random\/0907\/2007_Ad_Age_TV_Price_Survey.pdf\">Chart <\/a>of all shows<\/p>\n<p><a href=\"http:\/\/www.frankwbaker.com\/2006_2007_ad_rates.htm\">2006-2007 Prime Time Ad Rates <\/a><\/p>\n<p>2006 Super Bowl: <a href=\"http:\/\/www.frankwbaker.com\/super_bowl.htm\" target=\"_blank\" rel=\"noopener noreferrer\">$2.5M for 30 second ad<\/a><\/p>\n<p>2005-2006 Ad Rates<\/p>\n<p>2004-2005 Prime Time 30 Second Ad Rates<br \/>\n(as reported by <a href=\"http:\/\/www.adage.com\/news.cms?newsId=41606\" target=\"_blank\" rel=\"noopener noreferrer\">Adage.com<\/a>\u00a0 Sept. 27, 2004)<\/p>\n<table border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\"><b>Program<\/b><\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\"><b>Network<\/b><\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\"><b>30 Sec. Ad Cost<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">American Idol (Wed)<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">FOX<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$658,333<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">American Idol (Tues)<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">FOX<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$620,000<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">ER<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">NBC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$479,250<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Survivor<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">CBS<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$412,833<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Apprentice<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">NBC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$409,877<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Joey<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">NBC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$392,500<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">CSI<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">CBS<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$374,231<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Will &amp; Grace<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">NBC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$359,546<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Simpsons<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">FOX<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$336,935<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Contender<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">NBC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$330,000<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">Monday Night Football<\/span><\/td>\n<td align=\"center\" width=\"33%\"><span style=\"font-family: Verdana; font-size: small;\">ABC<\/span><\/td>\n<td align=\"center\" width=\"34%\"><span style=\"font-family: Verdana; font-size: small;\">$323,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-family: Arial;\"><b><span style=\"font-size: small;\"><strong><a href=\"http:\/\/www.thefutoncritic.com\/cgi\/adrates.cgi?id=2004\" target=\"_blank\" rel=\"noopener noreferrer\">Full list<\/a> of 2004 ad rates <\/strong><\/span><\/b><\/span><\/p>\n<p>$2.25M for 30 Second Super Bowl Ad<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/thirty1.jpg\" alt=\"\" width=\"497\" height=\"378\" border=\"0\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/thirty2.jpg\" alt=\"\" width=\"506\" height=\"370\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"left\"><a href=\"http:\/\/medialit.med.sc.edu\/adprices.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff; font-family: Verdana; font-size: small;\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/thirty3.jpg\" alt=\"\" width=\"533\" height=\"313\" border=\"0\" \/><\/span><\/a><\/p>\n<p>Price of TV ads During New Season of Programs<\/p>\n<p align=\"left\"><span style=\"color: #ff0000; font-family: Verdana; font-size: small;\">The cost of a single 30 second commercial skyrockets when the ad is placed within the annual\u00a0<a href=\"http:\/\/www.adage.com\/news.cms?newsId=36858\" target=\"_blank\" rel=\"noopener noreferrer\">Super Bowl football game<\/a>. Can student&#8217;s brainstorm why the same 30 second ad costs more than $2.1 million dollars in the January 2003 game? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Math In The Media &copy;&nbsp;Frank Baker, Media Educator &nbsp; &nbsp;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[183],"tags":[],"class_list":{"0":"post-12548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-math-in-the-media"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12548"}],"version-history":[{"count":8,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12548\/revisions"}],"predecessor-version":[{"id":39164,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12548\/revisions\/39164"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}