{"id":12503,"date":"2014-11-08T06:28:10","date_gmt":"2014-11-08T11:28:10","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12503"},"modified":"2023-12-07T10:08:01","modified_gmt":"2023-12-07T15:08:01","slug":"smoking-introduction","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/smoking-introduction\/","title":{"rendered":"Smoking: Introduction"},"content":{"rendered":"\n\n\n\n
\n

\"Fool\"<\/p>\n<\/td>\n

\n

Deconstructing Cigarette Ads in a Counter Advertising Workshop<\/p>\n

\u00a9<\/a>2004
\nFrank Baker,
\nmedia educator<\/p>\n<\/td>\n

\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
Introduction<\/p>\n

Preferred Length: 45-90 minutes; reading plus activity may require more than one class period<\/p>\n

McRel National Standards:\u00a0 Advertising<\/a>\u00a0\u00a0 Language Arts\/Media<\/a>\u00a0\u00a0 Viewing<\/a>\u00a0\u00a0 Health<\/a><\/p>\n

English Standard Correlation: identify the persuasive techniques used; analyze advertising and determine fact vs. opinion;<\/p>\n

Social Studies: The role of tobacco in South Carolina’s history<\/a><\/p>\n

Health Standard Correlation: analyze advertising and marketing techniques as it relates to alcohol, tobacco and other drugs.
\nAdditional Lesson Plan: Tobacco Advertising In Canada<\/a><\/p>\n

Target Grades: 5th-12th grades<\/p>\n

Objective\/Purpose: Introduce students to cigarette advertising as a form of persuasion; identify how ads target them;\u00a0what techniques are utilized; learn how to \u2018deconstruct\u2019; introduce concept of counter advertising; working in teams to\u00a0create their own anti-ad or parody; creates awareness of persuasion\/manipulative techniques<\/p>\n

Vocabulary:\u00a0\u00a0 deconstruct\u00a0\u00a0 media\u00a0\u00a0\u00a0 persuasion\u00a0\u00a0 manipulation\u00a0 “product placement”\u00a0\u00a0 parody\u00a0\u00a0 “target audience”\u00a0\u00a0 “counter advertising”<\/p>\n

Materials required: magazines (Glamour, US News, Newsweek, Time, Family Circle, Cosmopolitan, Bow Hunter, Ladies Home\u00a0Journal, Hunter, Outdoor Life, Popular Mechanics, and Sports Illustrated) which contain cigarette ads (or download posted\u00a0ads below) scissors, glue stick, Scotch tape, crayons, markers, 8 X 11\u00a0 paper<\/p>\n

\nNOTE: Best Practice: Counter Advertising (Tobacco Specific)
\n<\/a>This research says: “Advertising links tobacco use with peer acceptance, success, and good times. Media messages that promote negative images about tobacco use, reveal the number of teens who actually use tobacco, and address the unacceptableness of tobacco use should help change these perceived norms.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Deconstructing Cigarette Ads in a Counter Advertising Workshop ©2004 Frank…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[178],"tags":[],"class_list":{"0":"post-12503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-smoking"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12503"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12503\/revisions"}],"predecessor-version":[{"id":36812,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12503\/revisions\/36812"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}