{"id":12448,"date":"2014-11-08T04:22:08","date_gmt":"2014-11-08T09:22:08","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12448"},"modified":"2023-12-07T10:02:33","modified_gmt":"2023-12-07T15:02:33","slug":"alcohol-billboards","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/alcohol-billboards\/","title":{"rendered":"Alcohol Billboards"},"content":{"rendered":"\n\n\n
\n

\"\"<\/span><\/a><\/p>\n<\/td>\n

\n

Analyzing Alcohol Advertisements & Marketing<\/span><\/b>
\nA resource for
\neducators<\/span><\/p>\n

\u00a9<\/a>2004,
\nFrank Baker,
\nmedia educator<\/p>\n<\/td>\n

\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Alcohol Billboards<\/b><\/span><\/p>\n


\nBob Pezzolesi of\u00a0 Syracuse, NY sends along this photo of a billboard in his area and asks:\u00a0how old are the young people portrayed in the ad?
\nI responded: 15 to 17 years old..what do you think?<\/span><\/p>\n

\"\"
\nHe includes the following info:<\/span><\/p>\n

From the Distilled Spirits Council of the United States, Inc.
\n(DISCUS) Code Of Responsible Practices for Beverage Alcohol Advertising and Marketing:<\/span><\/span><\/div>\n
<\/div>\n
\n

Beverage alcohol products should not be advertised or promoted by any person who\u00a0is below the legal purchase age or who is made to appear to be below the legal\u00a0purchase age. To help ensure that individuals in beverage alcohol advertising are\u00a0and appear to be above the legal purchase age, models and actors employed\u00a0should be a minimum of 25 years old, substantiated by proper identification and\u00a0should reasonably appear to be over 21 years of age.<\/span><\/p>\n

\n<\/div>\n\n\n\n
\n

\"tecate-billboard.jpg\"<\/p>\n<\/td>\n

A billboard advertising Tecate beer at an undetermined location is seen in this\u00a0undated handout file photo. Several Hispanic lawmakers and activists called on
\na beer distributor Friday, May 14, 2004, to pull the billboard ads, saying the ads\u00a0and their tag line, ‘Finally, A Cold Latina,’ are offensive and propagates negative\u00a0Hispanic stereotypes. ‘These kind of ads promote sort of racist stereotypes of\u00a0Latina women,’ said Zelenne Cardenas, who organized a rally near one of the\u00a0billboards in Los Angeles Friday. ‘As a Latina, I’m tired of being portrayed as\u00a0sort of a hot-to-trot woman.’\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

\"\"
\n
\nBillboard photographed in Columbia, South Carolina, March 2003
\n(located at busy intersection of Harden & Gervais St. close to university campus)<\/span><\/p>\n

\"\"<\/p>\n

More billboards<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Analyzing Alcohol Advertisements & Marketing A resource for educators ©2004,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[174],"tags":[],"class_list":{"0":"post-12448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alcohol"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12448"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12448\/revisions"}],"predecessor-version":[{"id":36446,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12448\/revisions\/36446"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}