{"id":12444,"date":"2014-11-08T04:19:42","date_gmt":"2014-11-08T09:19:42","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12444"},"modified":"2023-12-07T10:02:33","modified_gmt":"2023-12-07T15:02:33","slug":"alcohol-television","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/alcohol-television\/","title":{"rendered":"Alcohol on Television"},"content":{"rendered":"\n\n\n
\n

\"\"<\/span><\/a><\/p>\n<\/td>\n

\n

Analyzing Alcohol Advertisements & Marketing<\/span><\/b>
\nA resource for
\neducators<\/span><\/p>\n

\u00a9<\/a>2004,
\nFrank Baker,
\nmedia educator<\/p>\n<\/td>\n

\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Alcohol in Television
\n<\/b>(this page is under construction)
\n<\/span><\/p>\n\n\n\n
\"\"<\/span><\/td>\nTeen programming is filled with alcohol advertising.<\/strong> \u00a0All 15 of the television shows most popular with teens ages 12-17 had alcohol ads.\u00a0 Throughout 2002, alcohol companies placed 5,085 ads on programs such as Survivor<\/i>, Fear Factor<\/i> and That \u201870s Show<\/i>, at a total cost of nearly $53 million.\u00a0 Spending on this group of shows increased by 60 percent, compared with 2001.\u00a0 Six of the shows – five on the WB, one on Fox – had disproportionately youthful audiences.
\nSource: Georgetown Study Finds Number of Alcohol Ads Bombarding Teens Rose in 2002<\/b>
\nhttp:\/\/www1.georgetown.edu\/explore\/news\/?ID=783<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
\n

\"\"
\nBudweiser sign in the outfield of the Metrodome baseball park, during
\nMLB playoffs, strategically placed so that it will be seen by TV cameras & millions of home viewers<\/span><\/p>\n<\/td>\n

\n

\"\"
\nBehind the plate, the center field camera shows an ad that is not seen in the ball park, But through TV technology, the director can insert the ads.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Absolut to Try TV Ads<\/a> (Sept. 2004)<\/span><\/p>\n

Liquor Ads on TV: Background\u00a0\u00a0\u00a0\u00a0<\/span><\/div>\n
http:\/\/www.cspinet.org\/booze\/liquor_background.htm<\/span><\/a><\/div>\n

Beer Commercials: A Brief History<\/span><\/a><\/span><\/p>\n

The Party’s Over <\/a>(PSA, pdf of ad storyboard)<\/span><\/p>\n

Study Shows TV Alcohol Ads Outnumber Responsibility Ads 226 To 1<\/a> (2004)<\/p>\n

Substance Use in Popular Prime Time Television<\/a><\/p>\n

Teen Drinking Habits Influenced by TV, Parents<\/span><\/a><\/div>\n

Do Beer Commercials Target Teens? <\/span><\/a>(1998)<\/span><\/span><\/p>\n

Study links TV, music videos to alcohol use by teens<\/span><\/a><\/p>\n

The Effect of TV Alcohol Ads on Adolescent Drinking <\/a>(1996)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Analyzing Alcohol Advertisements & Marketing A resource for educators ©2004,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[174],"tags":[],"class_list":{"0":"post-12444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alcohol"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12444"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12444\/revisions"}],"predecessor-version":[{"id":36449,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12444\/revisions\/36449"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}