{"id":12440,"date":"2014-11-08T04:16:53","date_gmt":"2014-11-08T09:16:53","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12440"},"modified":"2023-12-07T10:02:33","modified_gmt":"2023-12-07T15:02:33","slug":"alcohol-music","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/alcohol-music\/","title":{"rendered":"Alcohol and Music"},"content":{"rendered":"\n\n\n
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Analyzing Alcohol Advertisements & Marketing<\/span><\/b>
\nA resource for
\neducators<\/span><\/p>\n

\u00a9<\/a>2004,
\nFrank Baker,
\nmedia educator<\/p>\n<\/td>\n

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\nAlcohol & Music<\/span><\/p>\n

Another way to market alcohol to young people is to sponsor music concerts and related events.\u00a0 That way, you can be assured your name will be seen by lots of people who not only read the magazine, but also who attend the music event.<\/span><\/p>\n

Kenny Chesney promotes beer for his 2008 concert tour.<\/b> Here is a photo I snapped in April near the University of SC, where the tour bus was parked in front of a popular bar. Apparently Corona fits the lifestyle conveyed by the singer. Here is a quote from a news story<\/a> announcing their partnership: \u201cIf you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month, and Corona is part of those kinda lazy, hanging out with your buddies kinda days,\u201d Chesney said in a statement.<\/span>
<\/span>
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\nHere is an ad from a recent People magazine.<\/span>
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\nHere is an ad from a recent USA Today newspaper promoting a music concert.\u00a0 Website:http:\/\/www.summeroflive.com\/sweepstakes.asp<\/a><\/span><\/p>\n

Here is a full page ad from Columbia (SC) Free Times weekly newspaper:
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Analyzing Alcohol Advertisements & Marketing A resource for educators ©2004,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[174],"tags":[],"class_list":{"0":"post-12440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alcohol"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12440"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12440\/revisions"}],"predecessor-version":[{"id":36445,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12440\/revisions\/36445"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}