{"id":12438,"date":"2014-11-08T04:15:20","date_gmt":"2014-11-08T09:15:20","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12438"},"modified":"2023-12-07T10:02:33","modified_gmt":"2023-12-07T15:02:33","slug":"alcohol-deconstructing-ads","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/alcohol-deconstructing-ads\/","title":{"rendered":"Alcohol: Deconstructing Alcohol Ads"},"content":{"rendered":"<table border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"33%\">\n<p align=\"center\"><a href=\"http:\/\/www.med.sc.edu:1081\/jc1.jpg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-family: Verdana; font-size: small;\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/alcoho5.jpg\" alt=\"\" width=\"145\" height=\"186\" border=\"0\" \/><\/span><\/a><\/p>\n<\/td>\n<td width=\"33%\">\n<p style=\"text-align: center;\" align=\"center\"><b><span style=\"color: #0000ff; font-family: Verdana; font-size: small;\">Analyzing Alcohol Advertisements &amp; Marketing<\/span><\/b><span style=\"font-family: Verdana; font-size: small;\"><br \/>\nA resource for<br \/>\neducators<\/span><\/p>\n<p style=\"text-align: center;\"><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener\">\u00a9<\/a>2004,<br \/>\nFrank Baker,<br \/>\nmedia educator<\/p>\n<\/td>\n<td width=\"34%\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/alcoho46.jpg\" alt=\"\" width=\"153\" height=\"203\" border=\"0\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-family: Verdana; font-size: small;\"><b>Deconstructing Alcohol Ads<\/b><\/span><\/p>\n<p>Want to help your students better understand how to read advertisements?\u00a0 There are a number of excellent resources in <a href=\"http:\/\/www.frankwbaker.com\/elahandouts.htm\">this document<\/a> I created for the SC State Department of Education (see category ADVERTISING)<b><\/b><\/p>\n<p><a title=\"Permanent Link: 7 Myths Alcohol Advertisers Want You to Believe\" href=\"http:\/\/cv7b.edublogs.org\/2009\/02\/08\/7-myths-alcohol-advertisers-want-you-to-believe\/\" rel=\"bookmark\"><span style=\"font-family: Verdana; font-size: small;\">7 Myths Alcohol Advertisers Want You to Believe<\/span><\/a><b><\/b><\/p>\n<p><a href=\"http:\/\/www.mda.gov.sg\/wms.ftp\/specifictools.pdf\" target=\"_blank\" rel=\"noopener\">Techniques of Persuasion\u00a0<\/a><\/p>\n<p>Other Questions To Ask About Alcohol Ads\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"http:\/\/www.med.sc.edu:1081\/alcoholmusic.htm\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><br \/>\n<a href=\"http:\/\/replay.web.archive.org\/20080306032222\/http:\/www.mediaed.org\/handouts\/pdfs\/DeconstructingAnAlcoholAd.pdf\">Deconstructing An Alcohol Ad<\/a> (pdf, 4 pages)<\/p>\n<p><span style=\"font-family: Verdana; font-size: small;\"><a href=\"http:\/\/www.uiowa.edu\/~commstud\/adclass\/berger.html\" target=\"_blank\" rel=\"noopener\">A Primer on Analyzing Television Commercials<\/a> (Alcohol Ads)<\/span><\/p>\n<p><a href=\"http:\/\/www.emt.org\/userfiles\/Tactic52.pdf\" target=\"_blank\" rel=\"noopener\">Alcohol Propaganda: Analyzing &amp; Countering Alcohol Industry Ads <\/a>(pdf, 8 pages)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing Alcohol Advertisements &amp; Marketing A resource for educators &copy;2004,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[174],"tags":[],"class_list":{"0":"post-12438","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alcohol"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12438"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12438\/revisions"}],"predecessor-version":[{"id":36450,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12438\/revisions\/36450"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}