{"id":12291,"date":"2014-11-03T10:00:18","date_gmt":"2014-11-03T15:00:18","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12291"},"modified":"2023-12-07T10:07:52","modified_gmt":"2023-12-07T15:07:52","slug":"media-politics-media-literacy","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/media-politics-media-literacy\/","title":{"rendered":"Media and Politics: Media Literacy"},"content":{"rendered":"\n\n\n
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The Role of Media in Elections:
\nHelping Students Understand Media’s Influence
\n<\/span><\/b><\/i>by Frank Baker, media educator <\/span><\/span>\u00a9<\/a>200<\/span>7
\n(do you find this resource valuable?
\nlet me know:<\/span>
\n<\/span>fbaker1346@aol.com<\/span><\/a><\/span><\/p>\n<\/td>\n

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 <\/p>\n

Media Literacy<\/strong><\/p>\n

Of all of the major concepts of media literacy<\/a>, perhaps the one students could examine is:\u00a0media are businesses and depend on profit to survive. Some topics for discussion and research are:<\/p>\n

–\u00a0 millions of dollars are paid to advertising consultants, who design and position TV ads for a specific audience
\n–\u00a0 candidates raise millions of dollars to pay the consultants AND purchase the ad time on television
\n–\u00a0 the local stations, their owners, the TV networks and cable systems that air the ads reap profits from the purchase of this time<\/p>\n

Another of the concepts worthy of study is: media are constructions. Students
\ncan spend time discussing how political spots are constructed using image, language and sound. (See Objectives\/preparing students<\/a>)<\/p>\n

At the heart of media literacy, says media educator Elizabeth Thoman, is the concept of critical inquiry;\u00a0asking questions. The following questions should help students as they begin to understand the\u00a0role of media in political campaigns:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What type of audience do you think the ad is aimed at? Why?<\/em><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What do you think the producers want the audience to feel or think about the candidate?<\/em><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What issue(s) does the ad address? What questions do you still have about the issue(s)?\u00a0the candidate?<\/em><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How does the ad make you feel? What about it made you feel that way?<\/em><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Do you think the ad would influence you to vote for the candidate? Why or why not?\u00a0<\/em><\/p>\n

Read or download:\u00a0 How to Decode Political Images<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Role of Media in Elections: Helping Students Understand Media’s…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[190],"tags":[],"class_list":{"0":"post-12291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media-and-politics"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12291"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12291\/revisions"}],"predecessor-version":[{"id":36679,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12291\/revisions\/36679"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}