{"id":12214,"date":"2014-10-31T11:55:48","date_gmt":"2014-10-31T15:55:48","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12214"},"modified":"2026-08-23T07:19:08","modified_gmt":"2026-08-23T11:19:08","slug":"super-bowl-ads","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-ads\/","title":{"rendered":"Using Super Bowl Ads In The Classroom"},"content":{"rendered":"<h5>USING\u00a0SUPER BOWL ADS\u00a0IN THE\u00a0CLASSROOM<br \/>\n<em><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>2006-2026 Frank W Baker, Media Educator creator of the <a href=\"http:\/\/www.frankwbaker.com\">Media Literacy Clearinghouse<\/a><\/em><\/h5>\n<table>\n<tbody>\n<tr>\n<td width=\"312\">\n<p style=\"text-align: center;\"><strong>WHEN: February 14, 2027<br \/>\n<img decoding=\"async\" class=\" wp-image-42597 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/new-super-bowl-300x188.jpg\" alt=\"\" width=\"251\" height=\"157\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/new-super-bowl-300x188.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/new-super-bowl.jpg 400w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><br \/>\n<\/strong><\/p>\n<\/td>\n<td width=\"312\">\n<p style=\"text-align: center;\"><strong>US TV Networks:<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-42596 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc-300x169.webp\" alt=\"\" width=\"243\" height=\"137\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc-300x169.webp 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc-1024x576.webp 1024w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc-768x432.webp 768w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc-1536x864.webp 1536w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/espn-abc.webp 1920w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><span id=\"search0\"><span style=\"font-family: Verdana; font-size: small;\">&#8220;<\/span><\/span><span style=\"font-family: Verdana; font-size: small;\">Frank makes it easy for us (librarians\/educators)<\/span> <span style=\"font-family: Verdana; font-size: small;\">to use Super Bowl ads as tools for deeper thinking about media messages.&#8221; <\/span>(<a href=\"http:\/\/blog.schoollibraryjournal.com\/neverendingsearch\/2012\/02\/01\/super-bowl-as-a-learning-opportunity\/\">School Library Journal<\/a>)\u00a0 <span style=\"font-family: Verdana; font-size: small;\">&#8220;Last year I taught your lesson and my 5th &amp; 6th grade students loved it.&#8221; (SC teacher)<\/span><\/em><\/p>\n<p>INTRODUCTION:<br \/>\nThe annual Super Bowl game is one of the last appointment TV events: we still gather around the television at the time the game is played.\u00a0 For weeks before the big game, the media has been abuzz about the commercials.\u00a0 This website is designed to help you incorporate these ads into instruction, no matter what you teach. Use the links in the right hand column.<\/p>\n<ul>\n<li><strong>NEW<a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/2027-super-bowl-ads-sold-out-espn-disney-1236664715\/\"> 2027 SB Ads Sold Out Already<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.frankwbaker.com\/mlc\/whos-advertising-what-in-super-bowl-60\">Who&#8217;s The Target Audience?<\/a><\/strong><\/li>\n<li><strong>WEBINAR<\/strong>\u00a0\u00a0<strong>\u00a0 <a href=\"https:\/\/youtu.be\/G1cA_UtRjoM\">Using Super Bowl Ads In The Classroom<\/a><\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>WORKSHEET\/HANDOUT\u00a0\u00a0\u00a0\u00a0 <\/strong><a href=\"https:\/\/www.frankwbaker.com\/\/mlc\/super-bowl-ad-analysis-worksheet\/\"><strong>Super Bowl Ad Analysis Worksheet\u00a0<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=xrKAeOtjgK0\"><strong>What makes a good ad? Deconstruct a Bud Ad<\/strong> <\/a>(video)<\/li>\n<li><a href=\"https:\/\/www.middleweb.com\/20198\/teach-media-literacy-super-bowl-ads\/\"><strong>Teach Media Literacy With Super Bowl Ads<\/strong><\/a><\/li>\n<li><b><a href=\"https:\/\/www.ama.org\/publications\/marketingnews\/pages\/history-of-super-bowl-commercial-costs.aspx\">History of Super Bowl Ad Costs <\/a>(infographic)<\/b><\/li>\n<li><strong><a href=\"https:\/\/www.frankwbaker.com\/mlc\/deconstructing-a-tv-commercial\/\">How to Deconstruct a TV Commercial<\/a> (lesson plan)<\/strong><\/li>\n<li><strong><a href=\"http:\/\/teachargument.com\/products\/teach-argument-with-budweisers-2017-super-bowl-ad\/\">Teach Argument With This Beer Commercial<\/a> (lesson plan)<\/strong><\/li>\n<li><a href=\"https:\/\/prezi.com\/ce9gahkhrins\/teaching-argument-through-advertising\/\"><strong>Teaching Ads As\u00a0Argument<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/prezi.com\/ce9gahkhrins\/teaching-argument-through-advertising\/\"><strong>Close Reading of Advertising Promotes Critical Thinking<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2016\/01\/28\/is-a-super-bowl-ad-really-worth-5-million\/#3d68e67241aa\"><strong>Is A Super Bowl Ad REALLY worth 5 Million Dollars?<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.gsb.stanford.edu\/insights\/do-super-bowl-ads-really-work\"><strong>Do Super Bowl Ads Really Work?<br \/>\n<\/strong><\/a><\/li>\n<\/ul>\n<p><b><span style=\"color: #ff0000;\">Want to use Super Bowl commercials in your classroom?<\/span><\/b><\/p>\n<p>Copyright: educators can legally record and use Super Bowl ads in instruction<\/p>\n<p><b style=\"color: #000000; font-family: Verdana; font-size: 11px; text-align: -webkit-center;\">\u00a0<\/b><\/p>\n<p><b><b>\u00a0<\/b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USING&nbsp;SUPER BOWL ADS&nbsp;IN THE&nbsp;CLASSROOM &copy;2006-2026 Frank W Baker, Media Educator&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[205],"tags":[],"class_list":["post-12214","post","type-post","status-publish","format-standard","category-super-bowl"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12214"}],"version-history":[{"count":87,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214\/revisions"}],"predecessor-version":[{"id":42608,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214\/revisions\/42608"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}