{"id":12214,"date":"2014-10-31T11:55:48","date_gmt":"2014-10-31T15:55:48","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=12214"},"modified":"2026-02-04T21:10:45","modified_gmt":"2026-02-05T02:10:45","slug":"super-bowl-ads","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-ads\/","title":{"rendered":"Using Super Bowl Ads In The Classroom"},"content":{"rendered":"<h5>USING\u00a0SUPER BOWL ADS\u00a0IN THE\u00a0CLASSROOM<br \/>\n<em><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>2006-2026 Frank W Baker, Media Educator creator of the <a href=\"http:\/\/www.frankwbaker.com\">Media Literacy Clearinghouse<\/a><\/em><\/h5>\n<table>\n<tbody>\n<tr>\n<td width=\"312\">\n<p style=\"text-align: center;\"><strong>WHEN: February 8, 2026<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-41697\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-300x163.jpg\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-300x163.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-1024x556.jpg 1024w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-768x417.jpg 768w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-1536x833.jpg 1536w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260204_200207_Chrome-2048x1111.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/strong><\/p>\n<\/td>\n<td width=\"312\">\n<p style=\"text-align: center;\"><strong>US TV Networks:<br \/>\n<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><strong><img decoding=\"async\" class=\"wp-image-40885 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/NBC_logo_2022_vertical.svg_-1-300x283.png\" alt=\"\" width=\"90\" height=\"85\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/NBC_logo_2022_vertical.svg_-1-300x283.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/NBC_logo_2022_vertical.svg_-1-1024x966.png 1024w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/NBC_logo_2022_vertical.svg_-1-768x724.png 768w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/NBC_logo_2022_vertical.svg_-1.png 1200w\" sizes=\"(max-width: 90px) 100vw, 90px\" \/><\/strong><\/td>\n<td style=\"width: 50%;\"><strong><img decoding=\"async\" class=\"wp-image-40886 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/peacock-150x150.png\" alt=\"\" width=\"99\" height=\"99\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/peacock-150x150.png 150w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/peacock-140x140.png 140w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/peacock-100x100.png 100w\" sizes=\"(max-width: 99px) 100vw, 99px\" \/><\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><img decoding=\"async\" class=\"size-medium wp-image-41704 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/telemundo-new-logo-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/telemundo-new-logo-300x169.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/telemundo-new-logo-1024x578.jpg 1024w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/telemundo-new-logo-768x434.jpg 768w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/telemundo-new-logo.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 50%;\"><img decoding=\"async\" class=\"size-full wp-image-41705 aligncenter\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Universo_29.webp\" alt=\"\" width=\"208\" height=\"123\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><span id=\"search0\"><span style=\"font-family: Verdana; font-size: small;\">&#8220;<\/span><\/span><span style=\"font-family: Verdana; font-size: small;\">Frank makes it easy for us (librarians\/educators)<\/span> <span style=\"font-family: Verdana; font-size: small;\">to use Super Bowl ads as tools for deeper thinking about media messages.&#8221; <\/span>(<a href=\"http:\/\/blog.schoollibraryjournal.com\/neverendingsearch\/2012\/02\/01\/super-bowl-as-a-learning-opportunity\/\">School Library Journal<\/a>)\u00a0 <span style=\"font-family: Verdana; font-size: small;\">&#8220;Last year I taught your lesson and my 5th &amp; 6th grade students loved it.&#8221; (SC teacher)<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-41538\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260123_120336_Facebook-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260123_120336_Facebook-300x173.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260123_120336_Facebook-1024x590.jpg 1024w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260123_120336_Facebook-768x442.jpg 768w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/Screenshot_20260123_120336_Facebook.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/admeter.usatoday.com\/2026\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-41592\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/usa-today-3-300x172.png\" alt=\"\" width=\"300\" height=\"172\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/usa-today-3-300x172.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/usa-today-3.png 684w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>INTRODUCTION:<br \/>\nThe annual Super Bowl game is one of the last appointment TV events: we still gather around the television at the time the game is played.\u00a0 For weeks before the big game, the media has been abuzz about the commercials.\u00a0 This website is designed to help you incorporate these ads into instruction, no matter what you teach. Use the links in the right hand column.<\/p>\n<ul>\n<li><strong>REVISED\u00a0 <a href=\"https:\/\/www.frankwbaker.com\/mlc\/whos-advertising-what-in-super-bowl-60\">Who&#8217;s The Target Audience?<\/a><\/strong><\/li>\n<li><strong>WATCH OUR WEBINAR<\/strong>\u00a0\u00a0<strong>\u00a0 <a href=\"https:\/\/youtu.be\/G1cA_UtRjoM\">Using Super Bowl Ads In The Classroom<\/a><\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>WORKSHEET\/HANDOUT\u00a0\u00a0\u00a0\u00a0 <\/strong><a href=\"https:\/\/www.frankwbaker.com\/\/mlc\/super-bowl-ad-analysis-worksheet\/\"><strong>Super Bowl Ad Analysis Worksheet\u00a0<\/strong><\/a><\/li>\n<li><strong>NEW<\/strong>: <a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=xrKAeOtjgK0\"><strong>What makes a good ad? Deconstruct a Bud Ad<\/strong> <\/a>(video)<\/li>\n<li><a href=\"https:\/\/www.middleweb.com\/20198\/teach-media-literacy-super-bowl-ads\/\"><strong>Teach Media Literacy With Super Bowl Ads<\/strong><\/a><\/li>\n<li><b><a href=\"https:\/\/www.ama.org\/publications\/marketingnews\/pages\/history-of-super-bowl-commercial-costs.aspx\">History of Super Bowl Ad Costs <\/a>(infographic)<\/b><\/li>\n<li><strong><a href=\"https:\/\/www.frankwbaker.com\/mlc\/deconstructing-a-tv-commercial\/\">How to Deconstruct a TV Commercial<\/a> (lesson plan)<\/strong><\/li>\n<li><strong><a href=\"http:\/\/teachargument.com\/products\/teach-argument-with-budweisers-2017-super-bowl-ad\/\">Teach Argument With This Beer Commercial<\/a> (lesson plan)<\/strong><\/li>\n<li><a href=\"https:\/\/prezi.com\/ce9gahkhrins\/teaching-argument-through-advertising\/\"><strong>Teaching Ads As\u00a0Argument<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/prezi.com\/ce9gahkhrins\/teaching-argument-through-advertising\/\"><strong>Close Reading of Advertising Promotes Critical Thinking<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2016\/01\/28\/is-a-super-bowl-ad-really-worth-5-million\/#3d68e67241aa\"><strong>Is A Super Bowl Ad REALLY worth 5 Million Dollars?<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.gsb.stanford.edu\/insights\/do-super-bowl-ads-really-work\"><strong>Do Super Bowl Ads Really Work?<br \/>\n<\/strong><\/a><\/li>\n<\/ul>\n<p><b><span style=\"color: #ff0000;\">Want to use Super Bowl commercials in your classroom?<\/span><\/b><\/p>\n<p>Copyright: educators can legally record and use Super Bowl ads in instruction<\/p>\n<p><b style=\"color: #000000; font-family: Verdana; font-size: 11px; text-align: -webkit-center;\">\u00a0<\/b><\/p>\n<p><b><b>\u00a0<\/b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USING&nbsp;SUPER BOWL ADS&nbsp;IN THE&nbsp;CLASSROOM &copy;2006-2026 Frank W Baker, Media Educator&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-12214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-super-bowl"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=12214"}],"version-history":[{"count":85,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214\/revisions"}],"predecessor-version":[{"id":41706,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/12214\/revisions\/41706"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=12214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=12214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=12214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}