{"id":11946,"date":"2014-09-25T10:46:23","date_gmt":"2014-09-25T14:46:23","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=11946"},"modified":"2023-12-13T05:21:58","modified_gmt":"2023-12-13T10:21:58","slug":"murrow-hear-it-now","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/murrow-hear-it-now\/","title":{"rendered":"Edward R. Murrow \u2013 Hear It Now"},"content":{"rendered":"\n\n\n\n
\n

The Broadcasts of
\nEdward R. Murrow:
\nAn Appreciation of
\nThe Man & His Words<\/p>\n

A Resource for
\nSocial Studies
\nteachers & students<\/p>\n

\u00a9<\/a>2005
\nFrank Baker,
\nmedia educator<\/p>\n<\/td>\n

\"Edward<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
“HEAR IT NOW” (1950)1950 – 40 million American homes owned radio sets (94% of all households), up from the 30 million in 1942 (84%) and the 20 million in 1934 (65%). (Source<\/a>)<\/p>\n

\"\"<\/p>\n

Background: One of the best selling recordings (albums) in 1948 was
\n“I Can Hear It Now 1933-1945,” a collaboration between producer
\nFred Friendly<\/a> and Ed Murrow.<\/p>\n

The I Can Hear It Now records, which interwove historical events and
\nspeeches with Murrow narration, became such a commercial success
\nthat the partnership developed a radio series for CBS that also creatively
\nused taped actualities. The weekly Hear It Now was modeled on a
\nmagazine format, with a variety of “sounds” of current events, such
\nas artillery fire from Korea and an atom smasher at work, illuminated
\nby Murrow and other expert columnists. (Source<\/a>)<\/p>\n

During the postwar economic boom of the early 1950s, it appeared that television could take over as the main source for news and entertainment.
\nWhen Murrow began his Hear It Now radio program, a weekly news
\nprogram using “taped actualities,” the radio audience was still larger
\nthan that of television, according to the Nielsen ratings system. By 1955,
\nthe television audience outpaced radio by just over 50%. Although Murrow
\nwas a reluctant participant, casting a wary eye on the new medium, he
\nbegan a television version of his radio program entitled See It Now in
\nNovember 1951. As it was Murrow’s perception that television lacked
\nreal ideas, he teamed with news producer Fred Friendly and set about
\ncreating weekly news broadcasts of “personal interviews, overseas
\nreports, biographical features, human interest stories, [and] documentary features.” They were a perfect combination; Friendly supplied “class appeal” while Murrow was the perfect “cool host” for the new “cool medium,”
\nwhich was how media guru Marshall McLuhan would later describe
\ntelevision. (Source<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Broadcasts of Edward R. Murrow: An Appreciation of The…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[247],"tags":[],"class_list":{"0":"post-11946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-edward-r-murrow"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=11946"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11946\/revisions"}],"predecessor-version":[{"id":36545,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11946\/revisions\/36545"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=11946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=11946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}