{"id":11704,"date":"2014-07-28T17:02:53","date_gmt":"2014-07-28T21:02:53","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=11704"},"modified":"2023-12-07T10:02:34","modified_gmt":"2023-12-07T15:02:34","slug":"who-is-the-audience","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/who-is-the-audience\/","title":{"rendered":"Audience Activity: Who Is The Audience?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/ciccover.jpg\" alt=\"\" width=\"165\" height=\"200\" \/><br \/>\nThanks to &#8220;Access Learning&#8221; magazine, (June 2004) for recommending this activity.<\/p>\n<p>Every media message is designed specifically to appeal to a &#8220;target audience.&#8221;\u00a0Posted below are several advertisements taken from newspapers and magazines.<\/p>\n<p>For each ad, students could ask:<\/p>\n<ul>\n<li>who produced the ad?<\/li>\n<li>who is the ad targeted to?\u00a0 (male vs. female; young vs. old; rich vs, poor;\u00a0white vs. minority; urban vs. rural)<\/li>\n<li>what are the clues in each ad that reveal who the ad is trying to reach?<\/li>\n<li>what section of the newspaper (or magazine) might you find this ad?\u00a0(news; business; feature, sports, travel, other ); why?<\/li>\n<li>what techniques are used to attract attention? (bold fonts; testimonials; statistics, etc.)<\/li>\n<li>how is photography used? is it effective?<\/li>\n<\/ul>\n<p>Click on an ad, which will open a separate window, which can be printed.<\/p>\n<table border=\"1\" width=\"70%\">\n<tbody>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/cnnad.jpg\" target=\"_blank\" rel=\"noopener\">CNN Ad,<\/a>\u00a0from American Demographics magazine<br \/>\n<a href=\"http:\/\/www.frankwbaker.com\/cnnad1.jpg\" target=\"_blank\" rel=\"noopener\">CNN Ad<\/a>, from NY Times (5\/9\/05)<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/Ead.htm\">E!\u00a0<\/a>(from Television Week,4\/05)<\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/magfactad.jpg\">Magazines<\/a>, from Oprah (Feb 2009)<br \/>\n<a href=\"http:\/\/www.nytimes.com\/imagepages\/2008\/09\/08\/business\/08adco01.ready.html\">Magazines\u00a0<\/a>(NY Times)<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/nick.jpg\" target=\"_blank\" rel=\"noopener\">Nick At Nite<\/a>\u00a0(from Adage website)<\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/sands.gif\" target=\"_blank\" rel=\"noopener\">Sands Resorts<\/a>,\u00a0 The State<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/mentor.jpg\" target=\"_blank\" rel=\"noopener\">Mentor<\/a>, Ad Council<\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/lakemurray.gif\" target=\"_blank\" rel=\"noopener\">Lake Murray Magazine<\/a>,\u00a0 The State<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/alcoholads.htm\" target=\"_blank\" rel=\"noopener\">Alcohol Ads<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/golf.gif\" target=\"_blank\" rel=\"noopener\">Timberlake Golf Club<\/a>, The State<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/foodprintads.htm\" target=\"_blank\" rel=\"noopener\">Food Ads<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/oakleaf.gif\" target=\"_blank\" rel=\"noopener\">Oakleaf Village<\/a>, The State<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/celebrityads.htm\" target=\"_blank\" rel=\"noopener\">Celebrity Ads<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/freedom.jpg\" target=\"_blank\" rel=\"noopener\">Freedom,<\/a>\u00a0magazine ad from The Ad Council<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/dietads.htm\" target=\"_blank\" rel=\"noopener\">Diet Ads<\/a>\u00a0(weight loss)<\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/sosa.jpg\" target=\"_blank\" rel=\"noopener\">Get Caught Reading<\/a>, ad from People Magazine<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/smoking.htm\" target=\"_blank\" rel=\"noopener\">Tobacco Ads<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/lifecereal.jpg\" target=\"_blank\" rel=\"noopener\">Life Cereal<\/a>, from TV Guide magazine<\/td>\n<td width=\"47%\"><a href=\"http:\/\/www.frankwbaker.com\/nickad.jpg\" target=\"_blank\" rel=\"noopener\">Nick At Nite Ad,<\/a>\u00a0from NY Times<\/td>\n<\/tr>\n<tr>\n<td width=\"53%\"><a href=\"http:\/\/www.frankwbaker.com\/nie.gif\" target=\"_blank\" rel=\"noopener\">Newspapers In Education<\/a>,<br \/>\nThe State newspaper, Columbia SC<\/td>\n<td width=\"47%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"1\" width=\"29%\">\n<tbody>\n<tr>\n<td width=\"34%\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/coke.jpg\" alt=\"Coke Great Brands ad\" width=\"255\" height=\"170\" align=\"left\" border=\"0\" hspace=\"10\" vspace=\"3\" \/><br \/>\nImage from website: American Advertising Federation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/coke1.jpg\" alt=\"Coke\" width=\"233\" height=\"153\" border=\"0\" \/><\/td>\n<td><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/coke2.jpg\" alt=\"Coke\" width=\"230\" height=\"150\" border=\"0\" \/><\/td>\n<td><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/coke3.jpg\" alt=\"Coke\" width=\"236\" height=\"159\" border=\"0\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Images from website: American Advertising Federation<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to &ldquo;Access Learning&rdquo; magazine, (June 2004) for recommending this&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-popular"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=11704"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11704\/revisions"}],"predecessor-version":[{"id":36468,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11704\/revisions\/36468"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=11704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=11704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=11704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}