{"id":11636,"date":"2014-07-21T15:13:43","date_gmt":"2014-07-21T19:13:43","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=11636"},"modified":"2025-01-04T20:46:42","modified_gmt":"2025-01-05T01:46:42","slug":"media-politics","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/media-politics\/","title":{"rendered":"Media and Politics"},"content":{"rendered":"

This website has previously been recommended by EDUTOPIA; School Library Monthly; The Living Room Candidate, INFOHIO, “Blueprint for Democracy” and \u00a0“Cable in The Classroom” magazine.
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The Role of Media in Politics\/Elections:
\nHelping Students Understand Media’s Influence<\/h3>\n

Frank Baker, Media Educator \u00a9<\/a>2007-2025<\/em><\/p>\n<\/td>\n

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Introduction<\/p>\n

Increasingly today, getting elected means skillful use of the media by the candidates to get their message across. Politicians now employ experts in social media, marketing, advertising and TV to convey their messages to voters, sometimes spending millions of dollars in the process.<\/p>\n

It is critically important that students, our future voters and leaders, learn to understand the role and influence of media in the political process. (Do your students understand, for example, what constitutes Dark Money<\/a>, what Super PACS<\/a> are, or\u00a0 Campaign Finance Reform <\/a>efforts?)<\/p>\n

To that end, many state standards<\/a> for Social Studies and Citizenship include the need for students to understand how media\u00a0influences politics and decision making.<\/p>\n

This website is devoted primarily to the 30-second campaign “spot”\u00a0so\u00a0common in American elections. The site is designed to provide\u00a0teachers with the tools they need to introduce political campaign\u00a0advertising to their students. Another goal is to assist teachers who\u00a0want to help their students become\u00a0aware of the unique techniques\u00a0of persuasion used in these ads.\u00a0To start, click the Background\/Introduction\/Standards link in the left hand column.<\/p>\n

NEW: Broadcast Share of 2024 Election Ad Spend Reached $5.4B<\/a>
\nHow AI, QAnon and Falsehoods are shaping the Presidential campaign<\/a>
\nHow To Watch A Debate<\/a> (revised)
\nHow To Read A Political Ad<\/a> (revised)
\n11 Ways to Fight Election 2023 Disinformation<\/a>
\nPolitical Ad Spending for 2023 To Top $10 Billion<\/a><\/span><\/strong>
\nHow much does that ad cost on my local TV station?<\/a>
\nDOWNLOAD:\u00a0 Political Ad Analysis Worksheet<\/a>
\nDOWNLOAD:\u00a0 \u00a0Debate Watchers Analysis Worksheet<\/a>
\nFact Checkers Guide to Campaign Ads<\/a> (WaPo)
\nOn TV: American Swamp: Dark Money<\/a> (MSNBC)
\nHow to read political images of candidates<\/a>
\nStudy Shows Visual Framing By Media In Debates Affects Public Perception<\/a>
\nLesson Plan: What Makes A Good Campaign Ad?<\/a> (CSPAN)
\nWhere to Locate Past Presidential Commercials<\/a><\/span><\/strong><\/p>\n

Ideas\/Readings\/Activities for Teaching The Election
\n<\/strong>Analyzing 50 Years of American Political Advertising<\/a>
\nView Smart To Vote Smart:<\/a> Analyzing TVs Role in Events & Advertising
\nHow To Watch & Analyze The Fall Presidential Debates
\n<\/a>How A Political Ad Gets Made<\/a>
\nDecoding The Ads: Emotions That Drive Voter Decisions<\/a>
\n<\/a><\/strong>NEW: History of Political Advertising <\/a>(infographic)
\n<\/strong>Track TV Ads in The 2016 Presidential Campaign<\/a>
\n<\/strong>Everything\u00a0You Need to Know About Political Advertising<\/a>
\n<\/a>Revised: \u00a0Who’s Winning The Money Race\u00a0<\/a>\u00a0<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0
\n<\/a>Broadcasters Want Campaigns to Buy More Ads
\n<\/a>Are Instagram Attacks Ads The Future of Politics?<\/a><\/p>\n

Recommended Book for Middle & High Schools:
\nPolitical Campaigns & Political Advertising: A Media Literacy Guide<\/a>
\nBringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political spin. Amazon reviewer: “This is an excellent, easy-to-understand, well-illustrated book on political communications.”
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This comic from Non Sequitur is used here for educational purposes.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This website has previously been recommended by EDUTOPIA; School Library…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[190],"tags":[],"class_list":{"0":"post-11636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media-and-politics"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=11636"}],"version-history":[{"count":42,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11636\/revisions"}],"predecessor-version":[{"id":39450,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11636\/revisions\/39450"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=11636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=11636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=11636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}