{"id":11628,"date":"2014-07-21T14:49:03","date_gmt":"2014-07-21T14:49:03","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=11628"},"modified":"2023-12-07T10:07:58","modified_gmt":"2023-12-07T15:07:58","slug":"questions-to-ask-about-media-messages","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/questions-to-ask-about-media-messages\/","title":{"rendered":"Questions To Ask About Media Messages"},"content":{"rendered":"

“At the heart of media literacy is the principle of inquiry.”\u00a0<\/small>
\nElizabeth Thoman, Skills & Strategies for Media Literacy<\/small><\/p>\n

1. Who is the producer\/storyteller of the message?<\/p>\n

2. What is their purpose\/motive\/agenda?
\n<\/big>(to inform, to persuade, to educate, to call to action, to entertain, to shock)<\/p>\n

3. Who is the intended (primary) target audience?
\nHow do you know? Is there another (secondary) audience?<\/p>\n

4. What does the message say? How does it say it?<\/p>\n

5. How do you know what the message means?<\/p>\n

6. What format\/medium does the producer use?<\/p>\n

7. What are the advantages of the format\/medium?<\/p>\n

8. What methods\/techniques does the producer use to make the message attractive\/believable?<\/big><\/p>\n

9. What lifestyle is portrayed in the message? What clues tell you ?<\/p>\n

10. Who makes money or benefits from the message?<\/big>
\n( Follow the Money Trail activity here)<\/a><\/p>\n

11. Who\/what is left out of the message?<\/big><\/p>\n

12. Whose interests are served by telling\/showing the message in a particular way?<\/p>\n

13. Do you agree with the message?<\/p>\n

14. How might different people interpret the message differently?<\/p>\n

15. What do you know; what do you NOT know; What would you like to know?<\/p>\n

16. Where can you go to verify the information or get more reliable information?<\/big><\/p>\n

17. What can you do with the information you have obtained from the message?<\/big><\/p>\n

Source: some of the above is derived from a curriculum entitled KNOW TV and from previously published works.<\/p>\n

\n
\n
Conceptual Framework for Media Education<\/div>\n
By Chris Worsnop<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Media Image<\/td>\nQuestions to Ask<\/td>\n<\/tr>\n
Industry<\/td>\nWho\u2019s in charge?
\nWhat do they want of me, and why?
\nWhat else do they want?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Product<\/td>\nWhat kind of text is this?
\nAre conventions followed or broken?
\nHow is this message constructed?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Audience<\/td>\nWho is this intended for?
\nWhat assumptions does the text make about the audience?
\nWho am I supposed to be in relation to this text?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Values<\/td>\nHow real is this text?
\nHow\/where do I find the meaning?
\nWhat values are presented?
\nWhat is the commercial message?
\nWhat is the ideology of this text?
\nWhat social\/artistic\/political messages does the text contain?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Predisposition<\/td>\nDo I agree with (assent to) this text\u2019s message?
\nDo I disagree with (resist) this text\u2019s message?
\nDo I argue\/negotiate with the message of this text?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Perception<\/td>\nHow does the text fit my personal values\/beliefs\/ideology?
\nHow does the text relate to my personal needs\/hopes\/fears\/experiences?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Skills<\/td>\nWhat skills do I need to apply to this text?
\nHow do I deconstruct\/reconstruct this text?
\nWhat new skills does this text demand of me?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n
Receiver<\/td>\nWhat does all this mean in the end?
\nHOW DO I KNOW?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What really counts in the end is what we make of the text. All learning is an act of construction.<\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“At the heart of media literacy is the principle of…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[181],"tags":[],"class_list":{"0":"post-11628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media-production"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=11628"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11628\/revisions"}],"predecessor-version":[{"id":36761,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11628\/revisions\/36761"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=11628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=11628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=11628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}