{"id":11586,"date":"2014-07-19T19:41:38","date_gmt":"2014-07-19T19:41:38","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=11586"},"modified":"2023-12-15T04:23:53","modified_gmt":"2023-12-15T09:23:53","slug":"advertising","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"

NEW:<\/strong>\u00a0streaming videos<\/a>\u00a0about ads<\/p>\n

KEY QUOTES<\/strong><\/div>\n
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“If students can learn to analyze the commercials they see on TV, they will be better equipped to\u00a0evaluate the claims that advertisers make; they will be able to look beyond the sell and become less\u00a0likely victims of deception; and they will learn to separate the double-talk from the facts.”
\n(Don Kaplan, Television and the Classroom)<\/p>\n

“It’s hard to imagine where advertising doesn’t appear nowadays,” said Erik Gordon, a Johns Hopkins University marketing professor. “You can make an argument that the whole world has become an ad. Nothing is sacred anymore. It even appears in my dreams — my bad dreams.”
\n(Quote from\u00a0news story<\/a>\u00a0August 6, 2006, Baltimore Sun)<\/span><\/p>\n<\/div>\n

Introduction<\/strong>
\nWhat do you want your students to know about advertising? More than likely, you will find\u00a0it here. Most\u00a0state’s teaching standards<\/a>\u00a0now include advertising in English\/Language Arts,\u00a0Economics, and Health. Advertising now appears everywhere and companies will do anything\u00a0and everything to get their message in front of the eyeballs of their target audience.<\/p>\n