\u00a9 2006 Frank Baker<\/em><\/p>\n Download this page <\/a>as an Adobe (pdf) document. Studios spend millions of dollars getting the word out about their film on TV,\u00a0radio, newspapers, magazines and the Internet. Studios have people and\u00a0departments whose sole responsibility is to oversee marketing and promotion. Capturing their “eyeballs” is a way to reach the audience and get them\u00a0interested.<\/p>\n In 1962-1963, the year To Kill A Mockingbird was released, movie marketing looked surprising similar to marketing of today. There was no Internet, of course.\u00a0One thing going for it:\u00a0a highly successful and award-winning novel published in 1961 by Harper Lee.\u00a0It had won the Pulitzer Prize for literature. Bookmarks were distributed to schools who were reading the novel, and a film study guide was\u00a0produced and distributed by The National Council for Teachers of English.<\/p>\n As you and your students consider this Academy Award winning film,\u00a0think about how it was marketed THEN, and how it might be marketed differently today. Film Critic Reviews \u00a0\u00a0\u00a0<\/strong><\/p>\n Movie Trailers:\u00a0<\/strong>View original trailer<\/a>; Edited trailer<\/a><\/p>\n Original Newspaper Advertisements<\/a><\/strong><\/p>\n Posters<\/a><\/strong><\/p>\n Product tie-ins:<\/strong> (books<\/a>; soundtracks<\/a>; lobby cards<\/a>; video\/DVD<\/a>)<\/p>\n Publicity Stills<\/strong><\/a><\/p>\n Awards<\/a><\/strong><\/p>\n Resources:<\/strong><\/p>\n TO KILL A MOCKINGBIRD: SEEING THE FILM THROUGH THE LENS OF MEDIA…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[202],"tags":[],"class_list":{"0":"post-11569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-to-kill-a-mockingbird-popular"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=11569"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11569\/revisions"}],"predecessor-version":[{"id":36924,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/11569\/revisions\/36924"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=11569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=11569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=11569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nWhen you think about the marketing of a film, you might think about\u00a0an ad you saw on television, an interview with the director or star,\u00a0a review by some film critic, or the trailer you saw streamed on the\u00a0Internet. All of this is part of the campaign to promote, market and attract an audience to a film.<\/p>\n
\nEach film is trying to reach a “target audience,” those people identified as the ones most likely to pay to see the motion\u00a0picture. So, advertising and promotion\u00a0is designed to identify what media the “target audience” pays attention to.<\/p>\n
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\n<\/span><\/li>\n<\/ul>\n\n
\n(17 page guide produced by BFI)<\/li>\n