{"id":10531,"date":"2014-06-08T07:04:11","date_gmt":"2014-06-08T11:04:11","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/toys\/"},"modified":"2024-12-27T10:59:32","modified_gmt":"2024-12-27T15:59:32","slug":"toys","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/toys\/","title":{"rendered":"Toy Ads"},"content":{"rendered":"<h3>Buy Me That: The Powerful Influence of\u00a0TV Toy Commercials,\u00a0How TV Toy Commercials Influence Our Kids<\/h3>\n<p><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>2008 Frank Baker<\/p>\n<p><strong><span style=\"font-family: Verdana; font-size: small;\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/TVlogo.gif\" alt=\"\" width=\"75\" height=\"94\" \/>\u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/toys.h1.gif\" alt=\"\" width=\"170\" height=\"116\" border=\"0\" \/><\/span><\/strong><\/p>\n<p>Frank Baker <a href=\"http:\/\/youtu.be\/bilpXY0AvIA\">Interviewed<\/a> About Toy Ads For The Holidays<span style=\"font-size: small;\"><br \/>\n<\/span><br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/toys-lesson-plan\/\"><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.frankwbaker.com\/typhoon2.jpg\" alt=\"\" width=\"281\" height=\"209\" border=\"0\" \/><\/a><strong>LESSON PLAN ON TOY ADS<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\">Watch this classic segment from the series &#8220;Buy Me That&#8221; in which young people test a toy (Typhoon 2-left) seen in a popular commercial<\/p>\n<p style=\"text-align: left;\">Click on the image (left) to go to the lesson plan that incorporates this classic segment<\/p>\n<p>&nbsp;<\/p>\n<p>This site is designed to be both a lesson plan\/activity, and at the same time, a valuable resource for educators and parents who want their kids to become media literate when it comes to television and advertising.<\/p>\n<p>I first conducted this &#8220;activity&#8221; for teachers in Orlando, Florida while employed by the\u00a0Orange County Public School system, where as\u00a0a media educator I was\u00a0interested\u00a0 in providing teachers with professional development opportunities. Typically, I would conduct\u00a0this workshop in late October or early November, because this is the time of year when toy commercials become\u00a0 increasingly more prevalent. But this activity can be done anytime and with any toy commercial.<\/p>\n<p>Since this activity was first created, the explosion in children&#8217;s media has created numerous new television and cable networks on which toy commercials can be found (e.g. The Disney Channel, Cartoon Network, Nickelodeon, just to name a few). Fair use guidelines of the copyright law allow you to record commercials and use them in the classroom for instruction.<\/p>\n<p>Use the Table of Contents (left) to navigate through the resources here.<\/p>\n<p>Let me know what you think of this resource: My email is <a href=\"mailto:fbaker1346@aol.com\">fbaker1346@aol.com<br \/>\n<\/a>I&#8217;m also available to come to your school\/conference and conduct this workshop with your students.<\/p>\n<p>Teaching Standards Correlation:\u00a0 <a href=\"http:\/\/www.frankwbaker.com\/state_lit.htm\" target=\"_blank\" rel=\"noopener noreferrer\">National Standards\u00a0<\/a>\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/www.frankwbaker.com\/mcrel.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">McRel Standards<\/span><\/a><\/p>\n<p><strong>Recommended Readings:<\/strong><\/p>\n<ul>\n<li><strong>NEW:<\/strong>\u00a0 <a href=\"https:\/\/www.frankwbaker.com\/mlc\/seeing-through-toy-commercials-what-kids-parents-and-teachers-should-know\/?fbclid=IwAR2MKTMJ_C47CsEzEMZG968c4pvlvffunL8p22-aSFy5xcMz3KviEmzEk0U\">Seeing Through Toy Commercials <\/a>(Nov 2020)<\/li>\n<li><a href=\"http:\/\/america.aljazeera.com\/articles\/2014\/11\/30\/selling-gender-exploitingstereotypesforprofit.html%20\">Selling Gender<\/a>: Exploiting Gender Stereotypes for Profit<\/li>\n<li><a href=\"http:\/\/www.middleweb.com\/18953\/using-toy-ads-build-media-literacy-skills\/\">Use Toy Ads To Teach Media Literacy Skills<\/a><\/li>\n<li><a href=\"http:\/\/sanfrancisco.cbslocal.com\/2014\/11\/19\/consumer-watchdog-releases-list-of-10-most-unsafe-toys-in-time-for-holidays\/\">Consumer Watchdog Releases List of Unsafe Holiday Toys<\/a><\/li>\n<li><a href=\"http:\/\/www.cpsc.gov\/en\/Safety-Education\/Safety-Guides\/Toys\/\">Consumer Product Safety Commission Toy Website<\/a><\/li>\n<li><a href=\"http:\/\/www.toynews-online.biz\/news\/36779\/More-kids-watching-toy-TV-ads-YOY\">More Kids Watching Toy TV Ads<\/a><\/li>\n<li><a href=\"http:\/\/www.kaltura.org\/demos\/RemixGenderedAds\/\">Remix toy commercials<\/a><\/li>\n<li><a href=\"http:\/\/eye-fours.blogspot.com\/2012\/02\/toys-and-third-grade-consumer.html\">Toys &amp; The 3rd Grade Consumer<\/a><\/li>\n<li><a href=\"http:\/\/www.btha.co.uk\/dynamic\/documents\/ntcleaflets\/advertising_and_your_child.pdf\">Advertising &amp; Your Child<\/a><\/li>\n<li><a href=\"http:\/\/thesocietypages.org\/socimages\/2011\/04\/04\/gendered-language-in-tv-toy-commercials\/\">Gendered Language in Toy Commercials<\/a><\/li>\n<li><a href=\"http:\/\/thesocietypages.org\/socimages\/2010\/12\/23\/stereotypical-and-counter-stereotypical-advertising-for-kids-stuff\/\">Stereotypical and Counter-stereotypical ads for kids&#8217; stuff<\/a><\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-caru-cites-kick-n-go\/\">CARU cites Kick N Go<\/a><\/li>\n<li><a href=\"http:\/\/www.baynews9.com\/content\/36\/2008\/11\/29\/408870.html\">Parents urge toymakers to stop marketing to kids<\/a><\/li>\n<li><a href=\"http:\/\/www.broadcastingcable.com\/article\/CA6617195.html?industryid=47172\">CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime<\/a><\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-caru-checks-film-ad-placements\/\">CARU Checks Film Ad Placements<\/a><\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-fort-mill-students-receive-media-literacy-toy-ad-lessons\/\">Fort Mill students receive media literacy\/toy ad lessons<\/a><\/li>\n<li><a href=\"http:\/\/www.thestate.com\/living\/story\/229872.html\">Iconic toys from the \u201980s and earlier get 21st-century makeovers<\/a><\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-caru-cites-toy-ad-maker\/\">CARU Cites Toy Ad Maker<\/a> (click the story and watch the ad in question)<\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-little-hotties\/\">Little Hotties <\/a>(Competition for Barbie)<\/li>\n<li><a href=\"http:\/\/www.ciconline.org\/Resource\/i-want-that\">I Want That!<\/a> critical thinking\/viewing of holiday toy ads<\/li>\n<li>The Nag Season: <span id=\"role_document0\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-nag-season\/\">Ads seek kids&#8217; grip on family purses<\/a><\/span><\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-holiday-tactics\/\">Holiday Toy Ad Tactics<\/a><\/li>\n<li><a href=\"http:\/\/www.businessweek.com\/print\/smallbiz\/content\/aug2006\/sb20060823_964041.htm\">Toymaker Mega Pitches to Parents<\/a><\/li>\n<li><a href=\"http:\/\/www.truceteachers.org\/toyguides\/T_Guide_web_07.pdf\">2007-2008 Toy Action Guide<\/a>\u00a0<span title=\"http:\/\/www.truceteachers.org\/index.html\">(Teachers Resisting Unhealthy Children&#8217;s Entertainment<\/span> TRUCE)<\/li>\n<li><a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-horror-stories\/\">Toy ad horror stories<\/a><\/li>\n<\/ul>\n<table id=\"table1\" border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td>\n<p align=\"center\"><a href=\"https:\/\/youtu.be\/B06OfDEF77k?feature=shared\">Video<\/a> for Cinderella&#8217;s Magical Taking Vanity<br \/>\nDownload TV <a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-cinderella\/\">script<\/a> for Cinderella&#8217;s Magical Talking Vanity<br \/>\nNotes on <a href=\"https:\/\/www.frankwbaker.com\/mlc\/toy-ads-cinderella-notes\/\">this commercial<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buy Me That: The Powerful Influence of&nbsp;TV Toy Commercials,&nbsp;How TV&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[207],"tags":[],"class_list":{"0":"post-10531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-toys"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10531"}],"version-history":[{"count":5,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10531\/revisions"}],"predecessor-version":[{"id":39401,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10531\/revisions\/39401"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}