{"id":10530,"date":"2014-06-08T07:04:10","date_gmt":"2014-06-08T11:04:10","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/toyreadings\/"},"modified":"2023-12-07T10:08:53","modified_gmt":"2023-12-07T15:08:53","slug":"toys-readings","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/toys-readings\/","title":{"rendered":"Toy Ads: Background Readings"},"content":{"rendered":"<h3>BUY ME THAT: THE POWERFUL INFLUENCE OF\u00a0TV TOY COMMERCIALS,\u00a0HOW TV TOY COMMERCIALS INFLUENCE OUR KIDS<\/h3>\n<p><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>2008 Frank Baker<\/p>\n<p><strong><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/TVlogo.gif\" alt=\"\" width=\"75\" height=\"94\" \/>\u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/toys.h1.gif\" alt=\"\" width=\"170\" height=\"116\" border=\"0\" \/><\/strong><\/p>\n<p align=\"left\"><strong>Suggested background\/articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.huffpost.com\/entry\/teach-kids-ads-manipulating_l_601e2e96c5b689330e2f6890\">How to Teach Kids that Ads Are Manipulating Them<\/a><\/li>\n<li><a href=\"https:\/\/slate.com\/arts\/2018\/01\/toy-commercials-dont-work-anymore-youtube-reviewers-and-licensing-get-kids-attention-now.html\">How Do Toy Commercials Appeal To Kids In the Post Saturday Morning Cartoon Era?<\/a><\/li>\n<li><a href=\"http:\/\/www.telegraph.co.uk\/women\/family\/250-childrens-toy-adverts-on-british-tv-analysed---its-worse-tha\/\">250 Children&#8217;s TV Ads Analyzed<\/a><\/li>\n<li><a href=\"http:\/\/america.aljazeera.com\/articles\/2014\/11\/30\/selling-gender-exploitingstereotypesforprofit.html%20\">Selling Gender<\/a>: Exploiting Gender Stereotypes for Profit<\/li>\n<li><a href=\"http:\/\/psychcentral.com\/news\/2013\/12\/26\/cars-for-boys-dolls-for-girls-toy-ads-still-sexist\/63782.html\">Cars for Boys, Dolls for Girls: Toy Ads Still Sexist<\/a><\/li>\n<li><span id=\"role_document0\"><a title=\"http:\/\/adage.com\/article\/news\/toy-makers-gender-flap-fault\/238765\/\" href=\"http:\/\/adage.com\/article\/news\/toy-makers-gender-flap-fault\/238765\/\">Toy Makers Caught in New Gender Flap &#8212; But Are They at Fault?<\/a><\/span><span id=\"role_document0\"> <\/span><\/li>\n<li><a href=\"http:\/\/www.dnaindia.com\/mumbai\/report_no-kidding-kids-fall-for-witty-ads-with-catchy-jingles_1763891\">No kidding, kids fall for witty ads with catchy jingles<\/a><\/li>\n<li><a href=\"http:\/\/www.clickz.com\/clickz\/news\/2135336\/google-mix-traditional-digital-ads-drive-toy-shopping\">Mix of Traditional, Digital Ads Drive Toy Shopping<\/a><\/li>\n<li><span id=\"role_document\"><a href=\"http:\/\/www.achilleseffect.com\/2011\/03\/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes\/\">How Toy Ad Vocabulary Reinforces Gender Stereotypes <\/a><\/span><\/li>\n<li><a href=\"http:\/\/nutritionandmedia.org\/page15\/page69\/page69.html\">Teaching The Tricks To Our Kids<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/caru_cites_toy_maker.htm\">CARU cites toy ad maker<\/a><\/li>\n<li><a id=\"r-3_1113501697\" href=\"http:\/\/www.brandweek.com\/bw\/news\/spotlight\/article_display.jsp?vnu_content_id=1003544566\">Toy Fair 2007: Making It Pop<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/holiday_sales_techniques.htm\">Sales techniques to attract youngsters<\/a><\/li>\n<li>Tutored by Barbie and Bratz, <a href=\"http:\/\/www.frankwbaker.com\/girls_grow_up_fast.htm\">girls grow up fast<\/a><\/li>\n<li><a href=\"http:\/\/www.ciconline.org\/NR\/rdonlyres\/e6dtmleacz5ggge3kovbjigh4hqxlnox2wzdmgcpa2fuenho2tglsaqvq6p3cct5krcpmxdarepv6m\/CIC1206MediaSmart.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">I Want That!<\/a> critical thinking\/viewing of holiday toy ads<\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/holiday_ad_tactics.htm\">Holiday Toy Ad Tactics<\/a><\/li>\n<li><a href=\"http:\/\/www.businessweek.com\/print\/smallbiz\/content\/aug2006\/sb20060823_964041.htm\">Toymaker Mega Pitches to Parents<\/a><\/li>\n<li><a href=\"http:\/\/news.bbc.co.uk\/2\/shared\/spl\/hi\/picture_gallery\/05\/in_pictures_toy_story\/html\/1.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Toy story <\/a>(creation, production, distribution)<\/li>\n<li><a href=\"http:\/\/www.mercurynews.com\/mld\/mercurynews\/news\/local\/13408834.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Ed value of tech toys questioned<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toys_then_and_now.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Top 10 Toys<\/a>&#8211; Then &amp; Now<\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/tech_toy_sales.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Tech dominates list of predicted top selling toys\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/hispanic_toys.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Toy-makers Make Pitch to U.S. Hispanic Market<\/a><\/li>\n<li><a href=\"http:\/\/www2.clarku.edu\/research\/access\/english\/johnson\/johnsonD.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Discover: As Seen On TV<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toytrends.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Toy Trends<\/a>-2004<\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toy$tory.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Toy <\/a><a href=\"http:\/\/www.frankwbaker.com\/toy$tory.htm\" target=\"_blank\" rel=\"noopener noreferrer\">$tory <\/a><\/li>\n<li><a href=\"http:\/\/www.empowermentzone.com\/toy_ads.txt\" target=\"_blank\" rel=\"noopener noreferrer\">Toy Ads on TV<\/a> (regulation rules)<\/li>\n<li><a href=\"http:\/\/www.resurrender.com\/toypaper.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Depiction of Gender Roles in Toy Ads<\/a><\/li>\n<li><a href=\"http:\/\/www.iht.com\/articles\/532556.html\" target=\"_blank\" rel=\"noopener noreferrer\">Online toys, the new sales ploy <\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toyendorser.htm\" target=\"_blank\" rel=\"noopener noreferrer\">So-called `Toy Guy&#8217; advocate paid for TV pitches\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toystory.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Rewriting the Toy Story<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/girlsandtoys.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Girls in &#8216;tween&#8217; years are challenge to toy industry<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/showsequalmoney.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Cable Characters Help Empty Parent&#8217;s Wallets\u00a0 <\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toyworkshoparticle.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Media educator gives students a dose of reality on toy advertising\u00a0 <\/a><\/li>\n<li><a href=\"http:\/\/u.sbsun.com\/Stories\/0,1413,216%257E24311%257E948947,00.html\" target=\"_blank\" rel=\"noopener noreferrer\">Kids In Their Prime Time<\/a><\/li>\n<li><a href=\"http:\/\/www.commondreams.org\/news2001\/0614-11.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Kids Who Watch Less TV Demand Fewer Toys<\/a><\/li>\n<li><a href=\"http:\/\/loper.org\/~george\/trends\/2002\/Feb\/73.html\" target=\"_blank\" rel=\"noopener noreferrer\">Barbie, Bratz and Age Compression<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/tunein.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Tune In To Ads With Children<\/a><\/li>\n<li><a href=\"http:\/\/www.toy-tia.org\/industry\/publications\/fbcurrent\/advertising.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Advertising to Children<\/a><\/li>\n<li><a href=\"http:\/\/www.commercialexploitation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stop Commercial Exploitation of Children<\/a><\/li>\n<li><a href=\"http:\/\/artsedge.kennedy-center.org\/teaching_materials\/curricula\/curriculum_units.cfm?curriculum_unit_id=7\" target=\"_blank\" rel=\"noopener noreferrer\">Three Lesson Media Unit- Toys, Advertising<\/a><\/li>\n<li><a href=\"http:\/\/www.ciadvertising.org\/student_account\/fall_01\/adv392\/estseng\/ContentAnalysis\/ContentAnalysis.html\" target=\"_blank\" rel=\"noopener noreferrer\">Content Analysis of Children&#8217;s TV Advertising Today<\/a><\/li>\n<li><a href=\"http:\/\/depts.washington.edu\/ecttp\/medialiteracy\/johnson\/cmrcls.html\" target=\"_blank\" rel=\"noopener noreferrer\">TV &amp; Commercials<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/gender_toys.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Media Aware-Gender<\/a><\/li>\n<li><a href=\"http:\/\/www.cfep.uci.edu\/ProDevel\/uci-sati\/faculty\/kathleen_antrim_full.html\" target=\"_blank\" rel=\"noopener noreferrer\">Gender Differences in Children&#8217;s Toys<\/a><\/li>\n<li><a href=\"http:\/\/www.csmonitor.com\/durable\/2000\/09\/18\/p1s1.htm\" target=\"_blank\" rel=\"noopener noreferrer\">How Ads Get Kids To Say, I Want It!<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/toys_impressionable_youth.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Toy Advertising &amp; The Impressionable Mind of Youth\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.frankwbaker.com\/media_savvy_kids.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Media savvy kids are goal of video program<\/a><\/li>\n<li>Related: <a href=\"http:\/\/www.frankwbaker.com\/toy_ad_tricks.pdf\">Food Ad Tricks<\/a> (Zillions) NOTE: large file- will take time to download<\/li>\n<li><a href=\"http:\/\/it.stlawu.edu\/~advertiz\/children\/intro.html\" target=\"_blank\" rel=\"noopener noreferrer\">A Sociological Analysis of Children&#8217;s Television Advertising<\/a><br \/>\nSaturday morning fever: the hard sell takeover of kids TV<br \/>\n(Mother Jones Sept 1986)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BUY ME THAT: THE POWERFUL INFLUENCE OF&nbsp;TV TOY COMMERCIALS,&nbsp;HOW TV&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[207],"tags":[],"class_list":{"0":"post-10530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-toys"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10530"}],"version-history":[{"count":5,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10530\/revisions"}],"predecessor-version":[{"id":35858,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10530\/revisions\/35858"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}