{"id":10529,"date":"2014-06-08T07:04:08","date_gmt":"2014-06-08T11:04:08","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/toyprocedures\/"},"modified":"2023-12-07T10:08:54","modified_gmt":"2023-12-07T15:08:54","slug":"toys-procedures","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/toys-procedures\/","title":{"rendered":"Toys: Activity Procedures"},"content":{"rendered":"<p align=\"left\"><strong>Activity Procedures:<\/strong><\/p>\n<ul>\n<li>On the board or chart paper, I will write: &#8220;what is a \u2018commercial\u2019 and what is it designed to do.&#8221;\u00a0Usually, I will show participants what a real SCRIPT looks like by dividing an\u00a08 X 11 sheet of\u00a0 paper into two columns, one which says VIDEO and another\u00a0which says AUDIO. While this might sound simple, my purpose is to explore these\u00a0two production elements. I will ask participants to brainstorm what we mean by VIDEO.\u00a0Typical answers might include: the picture on the screen, what we see. Then, I will\u00a0do the same for AUDIO; answers include what we hear.\u00a0Examples include: narration, music, sound effects.<\/li>\n<li>I want participants to know more about TV production. What I know about making\u00a0television goes deeper than what they might know. For example, I might talk about\u00a0ANGLES, PERSPECTIVE, FRAMING. With a video camera connected to a television,\u00a0I can easily demonstrate how a small toy could be photographed to appear larger.\u00a0I will ask if anybody knows what the phrase SPECIAL EFFECTS means. We will\u00a0discuss this in relation to what they might already know and be familiar with\u00a0(ie Star Trek; Star Wars;<br \/>\nThe X Files, etc).<\/p>\n<p>There is an episode of the <a href=\"http:\/\/gpn.unl.edu\/rainbow\/video_product_template.asp?catalog_name=GPN&amp;product_id=126.046\" target=\"_blank\" rel=\"noopener\">Reading Rainbow<\/a> series (hosted by Levar Burton) which features a\u00a0segment from &#8220;Star Trek&#8221; on how the special effect for the transporter is accomplished.<\/p>\n<p>When we discuss audio, I might talk about how it too can be manipulated to create\u00a0sounds which are intended to be attract interest. For a glossary of techniques used in TV\/video production, go <a href=\"http:\/\/www.tcf.ua.edu\/TVCrit\/glossary.htm\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<li>I will also talk about attributes of commercials aimed at girls and those aimed at boys.\u00a0What do we know? What can we guess? Several articles (see <a href=\"http:\/\/www.frankwbaker.com\/toyobjectives.htm\" target=\"_blank\" rel=\"noopener\">HANDOUTS<\/a>\/<a href=\"http:\/\/www.frankwbaker.com\/toyreadings.htm\" target=\"_blank\" rel=\"noopener\">ARTICLES<\/a>)\u00a0provide some insight. We will review those specific attributes and write them on the chart.\u00a0We might even talk about a toy commercial that we all can relate to: GI JOE; BARBIE, as examples.\n<p>So, do producers of commercials have a FORMULA to follow when making their spots?<\/li>\n<li>Let\u2019s Go to the Videotape: Utilizing the HBO\/CU videos &#8220;Buy Me That&#8221; and&#8221;Buy Me That Too!&#8221;\u00a0I will play a few segments designed to get us to think about PRODUCTION and FORMULA.\u00a0Using an overhead transparency, I will also ask my audience to look at the SCRIPT\u00a0(see <a href=\"http:\/\/www.frankwbaker.com\/toyobjectives.htm\" target=\"_blank\" rel=\"noopener\">HANDOUTS<\/a>\u00a0) of the commercial we watch. We will note\u00a0special words in the script and what they might mean. Be sure to see the list of CODE\u00a0words at the bottom of each script.\u00a0 We might also brainstorm on where might we see<br \/>\nthese commercials: in other words, which TV shows aimed at kids might we find this specific toy.<\/p>\n<p><a href=\"http:\/\/www.frankwbaker.com\/toy_ad_tricks.pdf\">Five Toy Ad Tricks To Watch Out For<\/a>&#8211; Consumer Report&#8217;s Zillions Web Site<\/p>\n<p><a href=\"http:\/\/www.media-awareness.ca\/english\/resources\/educational\/handouts\/advertising_marketing\/common_ad_strats.cfm\" target=\"_blank\" rel=\"noopener\">Common Advertising Strategies-<\/a> from Media Awareness Network<\/p>\n<p><a href=\"http:\/\/www.medialiteracy.net\/pdfs\/specifictools.pdf\" target=\"_blank\" rel=\"noopener\">Specific Media Tools for Analysis<\/a> (pdf) : N Mexico ML Project<\/p>\n<p><a href=\"http:\/\/www.medialiteracy.net\/pdfs\/hooks.pdf\" target=\"_blank\" rel=\"noopener\">Advertising Analysis<\/a> -another good handout (4 pages)<\/li>\n<li>Additionally, we will identify which government agency, in the U.S., oversees\u00a0television advertising aimed at youngsters, (the <a href=\"http:\/\/www.ftc.gov\/\" target=\"_blank\" rel=\"noopener\">Federal Trade Commission<\/a>) and what\u00a0advice they have for parents. We will discuss what options young people have if they receive a toy that does\u00a0not meet their expectations.\n<p><a href=\"http:\/\/www.frankwbaker.com\/toyaddress.htm\" target=\"_blank\" rel=\"noopener\">Addresses<\/a> of toy manufacturers, TV networks<\/p>\n<p><a href=\"http:\/\/www.toymania.com\/links\/tmanufact.shtml\" target=\"_blank\" rel=\"noopener\">Link<\/a> to most major toy manufacturers<\/p>\n<p><strong>Other Ideas (suggested by teachers)<\/strong><br \/>\n&#8211; Have students write reviews of toys and publish them in a school newsletter or website<br \/>\n&#8211; Brainstorm with students who they might write to, in order to complain about a toy that failed to live up to its commercial promises<br \/>\n(e.g. letter to the editor; toy manufacturer; cable or TV network)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Activity Procedures: On the board or chart paper, I will&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[207],"tags":[],"class_list":{"0":"post-10529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-toys"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10529"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10529\/revisions"}],"predecessor-version":[{"id":36953,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10529\/revisions\/36953"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}