<\/p>\n CORRELATION TO TEACHING STANDARDS<\/p>\n <\/b>The newly released Partnership for 21st Century Skills<\/a> Information and Communication Technology (ICT) Literacy Map for English<\/a> (Oct. 2004) By grade 4 students will be able to:<\/b> Select several of the ads and survey classmates about what ads are favorites. McREL National Standards<\/a>\u00a0 <\/b>which include Advertising You can certainly ask students: -can they remember any particular toy ad they’ve seen recently?<\/p>\n -can they remember which network or cable\/satellite channel it aired on?<\/p>\n -can they remember what, specifically in the ad, made the toy look so attractive or appealing?<\/p>\n This activity is designed to help them understand the concept of target audience, and how advertisers use certain production techniques to make a toy look irresistible.<\/p>\n One of my first objectives is to introduce the major concepts of media literacy<\/a>.<\/p>\n Several concepts apply\u00a0directly to this activity including: <\/strong>The following handouts will be helpful to you and your students as you progress through the procedures:<\/p>\n Handout #1<\/a> \u00a0 Questions to ask about toys & advertising Handout #3\u00a0<\/a>\u00a0 Script for Turbo Tricksters toy seen in\u00a0 “Buy Me That”![\"\"](\"http:\/\/www.frankwbaker.com\/TVlogo.gif\")
\u00a0 \u00a0 \u00a0\u00a0![\"\"](\"http:\/\/www.frankwbaker.com\/toys.h1.gif\")
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\nincludes the following sample Student Outcome:<\/p>\n
\n– make a record of commercials aired during Saturday morning cartoon programming. Categorize and tally such details as:
\n<\/span>– the kinds of products advertised,
\n– the method(s) the ad uses to attract younger viewers,
\n– the gender the ad seems to address,
\n– and estimated ages of children appearing in the ads<\/p>\n
\nAnalyze the survey for patterns of popular appeal. What are “patterns of popular appeal?”<\/p>\n
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\n<\/b><\/span>OBJECTIVES & HANDOUTS <\/b>
\n<\/b>All teachers should ask themselves: what do I want students to know about advertising in general, and then specifically advertising on television, and
\nthe advertising of toys on television.<\/p>\n
\n– where might they find commercials for toys?
\n( Cartoon Network, Nickelodeon, the Disney Channel, Saturday morning network TV)<\/p>\n
\nall media are constructed;
\nmedia use unique and\u00a0creative languages;
\nmedia are primarily businesses designed to make a profit.<\/p>\n
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\nHandout #2 <\/a>\u00a0 Script for Typhoon 2 toy seen in “Buy Me That Too”\u00a0\u00a0\u00a0 <\/p>\n
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\nHandout #4<\/a>\u00a0\u00a0 Attributes of commercials aimed at girls and boys<\/p>\n