{"id":10526,"date":"2014-06-08T07:04:05","date_gmt":"2014-06-08T11:04:05","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/toybooks\/"},"modified":"2023-12-07T10:08:54","modified_gmt":"2023-12-07T15:08:54","slug":"toys-books","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/toys-books\/","title":{"rendered":"Toy Ads: Recommended Books"},"content":{"rendered":"<h3>BUY ME THAT: THE POWERFUL INFLUENCE OF\u00a0TV TOY COMMERCIALS,\u00a0HOW TV TOY COMMERCIALS INFLUENCE OUR KIDS<\/h3>\n<p><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener\">\u00a9<\/a>2008 Frank Baker<\/p>\n<p><strong><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/TVlogo.gif\" alt=\"\" width=\"75\" height=\"94\" \/>\u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/toys.h1.gif\" alt=\"\" width=\"170\" height=\"116\" border=\"0\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<table border=\"1\" width=\"72%\">\n<tbody>\n<tr>\n<td width=\"50%\" height=\"188\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/img.coxnewsweb.com\/B\/02\/54\/40\/image_840542.jpg\" alt=\"\" width=\"136\" height=\"204\" border=\"0\" \/><br \/>\nBorn to Buy: The Commercialized Child and the New Consumer Culture<br \/>\nby Juliet B. Schor<br \/>\nScribner,<br \/>\nISBN: 068487055X<br \/>\nRead <a href=\"http:\/\/www.frankwbaker.com\/borntobuy.htm\" target=\"_blank\" rel=\"noopener\">Salon Interview\/review<br \/>\n<\/a>Wash post <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/articles\/A13374-2004Sep11.html\" target=\"_blank\" rel=\"noopener\">article<\/a><\/p>\n<\/td>\n<td width=\"50%\" height=\"188\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/brandchild.jpg\" alt=\"\" width=\"146\" height=\"220\" border=\"0\" \/><br \/>\nBRANDchild: Insights into the\u00a0Minds of Today&#8217;s Global Kids:<br \/>\nUnderstanding Their Relationship\u00a0with Brands<br \/>\nby Martin Lindstrom,<br \/>\nPatricia B. Seybold<br \/>\nKogan Page Ltd;<br \/>\nISBN: 0749438673<br \/>\n<a href=\"http:\/\/www.brandchild.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"172\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/toyboo1.jpg\" alt=\"\" width=\"113\" height=\"162\" border=\"0\" \/><br \/>\nChildren As Consumers Insights and Implications\u00a0 James U. McNeal<\/p>\n<\/td>\n<td width=\"50%\" height=\"172\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/1565847830.01._SCLZZZZZZZ_.jpg\" alt=\"\" width=\"114\" height=\"166\" border=\"0\" \/><br \/>\n<a href=\"http:\/\/www.thenewpress.com\/newbooks\/consumekid.htm\" target=\"_blank\" rel=\"noopener\">Consuming Kids<\/a>: The Hostile Takeover of Childhood\u00a0 Susan E. Linn<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"22\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/1565542568.01._SCLZZZZZZZ_.jpg\" alt=\"\" width=\"95\" height=\"143\" border=\"0\" \/><br \/>\nCreating Ever-Cool\u00a0 A Marketer&#8217;s Guide to A Kid&#8217;s Heart\u00a0\u00a0 Gene Del Vecchio<\/p>\n<\/td>\n<td width=\"50%\" height=\"22\">\n<p align=\"center\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/images\/0070871337\/ref=dp_primary-product-display_0\/104-4325085-2933536?%5Fencoding=UTF8&amp;n=283155\" target=\"AmazonHelp\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/0070871337.01._SCMZZZZZZZ_.jpg\" alt=\"Kidfluence: Why Kids Today Mean Business\" width=\"92\" height=\"140\" border=\"0\" \/><br \/>\n<\/a><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/0070871337\/qid=1043879532\/sr=1-1\/ref=sr_1_1\/103-4702463-3899817?v=glance&amp;s=books\" target=\"_blank\" rel=\"noopener\">Kidfluence: Why Today&#8217;s Kids Mean Business<\/a> Ann Sutherland, Beth Thompson\u00a0 book &amp; author&#8217;s <a href=\"http:\/\/www.kidfluence.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"143\">\n<p align=\"center\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/images\/0967143918\/ref=dp_primary-product-display_0\/104-4325085-2933536?%5Fencoding=UTF8&amp;n=283155\" target=\"AmazonHelp\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/0967143918.01._SCMZZZZZZZ_.gif\" alt=\"The Kids Market: Myths and Realities\" width=\"93\" height=\"140\" border=\"0\" \/><br \/>\n<\/a><a href=\"http:\/\/www.paramountbooks.com\/BookDetail.cfm?BookID=7\" target=\"_blank\" rel=\"noopener\">The Kids Market: Myths &amp; Realities<\/a>,<br \/>\nJames. U McNeal<\/p>\n<\/td>\n<td width=\"50%\" height=\"143\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/lookinside2-images.amazon.com\/Qffs+v35lepgVp0rbBMaoNd\/zOi2YabJ9AN\/3YCv1nz2JQQTgAL6ka0seCVPbTVd\" alt=\"\" width=\"102\" height=\"162\" border=\"1\" \/><br \/>\nKids Media Culture,<br \/>\nMarsha Kinder (editor)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"162\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/toyboo2.jpg\" alt=\"\" width=\"120\" height=\"171\" border=\"0\" \/><br \/>\nKinder-Culture, The Corporate Construction of Childhood,<br \/>\nShirley Steinberg,<br \/>\nJoe Kincheloe<\/p>\n<\/td>\n<td width=\"50%\" height=\"162\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/lookinside2-images.amazon.com\/Qffs+v35lepnfLN0TmNiBDVXgNmWE8MK5hfes6P3nokv+2MhtdD4g4vsCrNtkmy+\" alt=\"\" width=\"125\" height=\"184\" name=\"si_pageDisplay\" border=\"1\" \/><br \/>\n<a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0669276278\/104-4400043-8903922\" target=\"_blank\" rel=\"noopener\">Kids As Consumers, A Handbook of Marketing To Children,<\/a><br \/>\nJames U. McNeal<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"166\">\n<p align=\"center\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/images\/081352198X\/ref=dp_primary-product-display_0\/104-4325085-2933536?%5Fencoding=UTF8&amp;n=283155\" target=\"AmazonHelp\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/081352198X.01._SCMZZZZZZZ_.jpg\" alt=\"Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)\" width=\"93\" height=\"140\" border=\"0\" \/><br \/>\n<\/a>Sold Separately\u00a0 Parents &amp; Children in Consumer Culture, Ellen Seiter\u00a0\u00a0\u00a0<a href=\"http:\/\/muse.jhu.edu\/demo\/uni\/19.2br_seiter.html\" target=\"_blank\" rel=\"noopener\">REVIEW<\/a><\/p>\n<\/td>\n<td width=\"50%\" height=\"166\">\n<p align=\"center\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/images\/0787974366\/ref=dp_primary-product-display_0\/103-2350065-9713441?%5Fencoding=UTF8&amp;n=283155\" target=\"AmazonHelp\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/0787974366.01._SCMZZZZZZZ_.jpg\" alt=\"Toy Tips : A Parent's Essential Guide to Smart Toy Choices\" width=\"90\" height=\"140\" border=\"0\" \/><br \/>\n<\/a>Top Tips: A Parent&#8217;s Essential Guide to Smart Toy Choices Jossey-Bass;<br \/>\nISBN: 0787974366<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"166\">\n<p align=\"center\"><a href=\"http:\/\/www.amazon.com\/gp\/product\/images\/158062104X\/ref=dp_primary-product-display_0\/104-4325085-2933536?%5Fencoding=UTF8&amp;n=283155\" target=\"AmazonHelp\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/158062104X.01._SCMZZZZZZZ_.gif\" alt=\"Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them\" width=\"90\" height=\"140\" border=\"0\" \/><br \/>\n<\/a><a href=\"http:\/\/www.frankwbaker.com\/toywars.htm\" target=\"_blank\" rel=\"noopener\">Toy Wars<\/a><\/p>\n<\/td>\n<td width=\"50%\" height=\"166\">\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/lookinside2-images.amazon.com\/Qffs+v35lepjcp+lWlaRSCdsFJhAQCa7rZT58ASS2Q4YMz8HswNg7KgRNkjtcFGe\" alt=\"\" width=\"120\" height=\"179\" name=\"si_pageDisplay\" border=\"1\" \/><br \/>\n<a href=\"http:\/\/www.greatideagear.com\/what.kids.buy.html\" target=\"_blank\" rel=\"noopener\">What Kids Buy and Why<\/a>, Dan. S. Acuff with Robert H. Reiher<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"50%\" height=\"166\">\n<div>\n<div>\n<p align=\"center\"><span id=\"role_document0\"><img decoding=\"async\" src=\"http:\/\/images-eu.amazon.com\/images\/P\/8763001004.02.LZZZZZZZ.jpg\" alt=\"\" width=\"138\" height=\"197\" \/><br \/>\n<\/span><span id=\"role_document1\">Children: Consumption, Advertising and Media\u00a0<\/span><span id=\"role_document2\"> <a title=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Flemming Hansen\/103-7858450-1814217\" href=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Flemming%20Hansen\/103-7858450-1814217\">Flemming Hansen<\/a> (Editor), <a title=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Jeanette Rasmussen\/103-7858450-1814217\" href=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Jeanette%20Rasmussen\/103-7858450-1814217\">Jeanette Rasmussen<\/a> (Editor), <a title=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Anne Martensen\/103-7858450-1814217\" href=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Anne%20Martensen\/103-7858450-1814217\">Anne Martensen<\/a>(Editor), <a title=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Birgitte Tufte\/103-7858450-1814217\" href=\"http:\/\/www.amazon.com\/exec\/obidos\/search-handle-url\/index=books&amp;field-author=Birgitte%20Tufte\/103-7858450-1814217\">Birgitte Tufte<\/a>\u00a0Copenhagen Business School Press<br \/>\n(October 29, 2002)<\/span><\/p>\n<p align=\"center\">ISBN: 8763001004<\/p>\n<p align=\"center\">Read <a href=\"http:\/\/www.kommunikationsforum.dk\/log\/childrenforord.pdf\" target=\"_blank\" rel=\"noopener\">Chapters 1 &amp; 2<\/a><\/p>\n<\/div>\n<\/div>\n<\/td>\n<td width=\"50%\" height=\"166\">\n<p align=\"center\"><img decoding=\"async\" id=\"prodImage\" src=\"http:\/\/images.amazon.com\/images\/P\/0312169965.01._AA400_SCLZZZZZZZ_.jpg\" alt=\"\" width=\"191\" height=\"190\" \/><br \/>\nSaturday Morning Fever : Growing up with\u00a0Cartoon Culture<br \/>\nTimothy Burke, Kevin Burke<br \/>\nSt. Martin&#8217;s Griffin<br \/>\nISBN:\u00a0 0312169965<br \/>\n<a href=\"http:\/\/www.amazon.com\/gp\/reader\/0312169965\/ref=sib_dp_bod_ex\/104-3607573-4540756?%5Fencoding=UTF8&amp;p=S00G#reader-link\" target=\"_blank\" rel=\"noopener\">excerpt<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>BUY ME THAT: THE POWERFUL INFLUENCE OF&nbsp;TV TOY COMMERCIALS,&nbsp;HOW TV&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[207],"tags":[],"class_list":{"0":"post-10526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-toys"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10526"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10526\/revisions"}],"predecessor-version":[{"id":36949,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10526\/revisions\/36949"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}