{"id":10421,"date":"2014-06-08T07:02:20","date_gmt":"2014-06-08T11:02:20","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/super_bowl_media_literacy_questions\/"},"modified":"2025-09-29T07:46:39","modified_gmt":"2025-09-29T11:46:39","slug":"super-bowl-media-literacy-questions","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-media-literacy-questions\/","title":{"rendered":"Super Bowl Ads: Media Literacy Questions"},"content":{"rendered":"

USING\u00a0SUPER BOWL ADS\u00a0IN THE\u00a0CLASSROOM<\/h3>\n

\u00a9<\/a>2006- 2025 Frank Baker, Media Educator<\/em><\/p>\n\n\n\n
\"\"<\/td>\n\"\"
\nUS TV Network<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Here are some questions you might have your students ponder before the game:<\/strong><\/p>\n

    \n
  1. What are\u00a0the purposes of advertising, other than to sell?<\/li>\n
  2. What do you know about the Super Bowl game?\u00a0 Where did you learn it?<\/li>\n
  3. Why does the game get tremendous media attention every year?<\/li>\n
  4. What compels some\u00a0advertisers to want to put their ads on this once-a-year sporting event?<\/li>\n
  5. Why does ad time cost $7 million for just one 30-second ad?<\/li>\n
  6. Who decides what order the ads air during the game?<\/li>\n
  7. How do advertisers create buzz about their ads, even before the game is broadcast?<\/li>\n
  8. How do ads\/brands use “social media” before the game is played?<\/li>\n
  9. Create a chart listing the known advertisers and their parent companies.<\/li>\n
  10. Which ad(s) are you looking forward to viewing and why?<\/li>\n
  11. How do advertisers make money from their Super Bowl spots?<\/li>\n
  12. Might you find ads inside\/outside\/above the stadium? If so, where?
    \nBe on the lookout for not-so-obvious ads during the broadcast. (Students might want to create a list)<\/li>\n
  13. Who benefits from Super Bowl\u00a0advertising?<\/li>\n<\/ol>\n

    Here are some questions to consider after the game:<\/strong><\/p>\n

      \n
    1. How many ads were for:\u00a0 alcohol? \u00a0soft drinks? snacks? animals? cars?\u00a0 movies? Why is this so?<\/li>\n
    2. Which ads were political? How did you know?<\/li>\n
    3. What ad(s) did you find most entertaining, and why?\u00a0(students should be specific and give details here)<\/li>\n
    4. What ad(s) did you find the most dull, and why?<\/li>\n
    5. Which ad(s) did you think were most effective, and why?<\/li>\n
    6. Which ad(s) were you most willing to share\u00a0on social media, or via tweet, or email?<\/li>\n
    7. Which ad(s) featured well-known personalities? Why?<\/li>\n
    8. Total up the number of people (gender, children, ethnicity, etc.) seen in the ads and consider those not seen. What conclusions did you make?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      USING SUPER BOWL ADS IN THE CLASSROOM ©2006- 2025 Frank Baker, Media Educator…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-10421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-super-bowl"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10421"}],"version-history":[{"count":7,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10421\/revisions"}],"predecessor-version":[{"id":40653,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10421\/revisions\/40653"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}