{"id":10420,"date":"2014-06-08T07:02:19","date_gmt":"2014-06-08T11:02:19","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/super_bowl_just_the_basics\/"},"modified":"2026-02-20T12:06:03","modified_gmt":"2026-02-20T17:06:03","slug":"super-bowl-ads-just-the-basics","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-ads-just-the-basics\/","title":{"rendered":"Super Bowl Ads: Just The Basics"},"content":{"rendered":"<h3>USING\u00a0SUPER BOWL ADS\u00a0IN THE\u00a0CLASSROOM<\/h3>\n<p><em><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener noreferrer\">\u00a9<\/a>2006\u00a0Frank Baker, Media Educator<\/em><\/p>\n<p>\u200b\u200b<\/p>\n<table style=\"height: 40px; width: 327px;\">\n<tbody>\n<tr>\n<td style=\"width: 171.497px; text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-40646\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/superbowl-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/superbowl-300x169.jpg 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/superbowl.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<td style=\"width: 144.503px; text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-40647\" src=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/nbc-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/nbc-300x169.png 300w, https:\/\/www.frankwbaker.com\/mlc\/wp-content\/uploads\/nbc.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p align=\"left\"><span style=\"color: #ff0000;\"><strong><br \/>\nThe Super Bowl Basics<\/strong><\/span><\/p>\n<table style=\"width: 89.923%;\" width=\"753\">\n<tbody>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\"><strong>\u00a0<\/strong><\/td>\n<td style=\"width: 8.83152%;\"><strong>2026<\/strong><\/td>\n<td style=\"width: 13.9946%;\" width=\"95\"><strong>2025<\/strong><\/td>\n<td style=\"width: 19.7011%;\" width=\"162\"><strong>2024<\/strong><\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><strong>2023<\/strong><\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><strong>2022<\/strong><\/td>\n<td style=\"width: 15.3533%;\" width=\"125\"><strong>2021<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">Who<br \/>\nplayed ?<\/td>\n<td style=\"width: 8.83152%;\"><a href=\"https:\/\/www.patriots.com\/\">New England Patriots<\/a><br \/>\nvs<br \/>\n<a href=\"https:\/\/www.seahawks.com\/\">Seattle Seahawks<\/a><\/td>\n<td style=\"width: 13.9946%;\" width=\"95\"><a href=\"http:\/\/chiefs.com\/\">Kansas City<\/a><br \/>\n<a href=\"http:\/\/www.chiefs.com\/\">Chiefs<\/a><br \/>\nvs<br \/>\n<a href=\"http:\/\/www.philadelphiaeagles.com\/\">Philadelphia Eagles<\/a><\/td>\n<td style=\"width: 19.7011%;\" width=\"162\"><a href=\"http:\/\/chiefs.com\/\">Kansas City<\/a><br \/>\n<a href=\"http:\/\/www.chiefs.com\/\">Chiefs<\/a><br \/>\nvs<br \/>\n<a href=\"https:\/\/www.49ers.com\/\">San Francisco<\/a><br \/>\n<a href=\"https:\/\/www.49ers.com\/\">49ers<\/a><\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><a href=\"http:\/\/www.philadelphiaeagles.com\/\">Philadelphia Eagles<\/a><br \/>\nvs<br \/>\n<a href=\"http:\/\/chiefs.com\/\">Kansas City<\/a><br \/>\n<a href=\"http:\/\/www.chiefs.com\/\">Chiefs<\/a><\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><a href=\"https:\/\/www.bengals.com\/\">Cincinnati<\/a><br \/>\n<a href=\"https:\/\/www.bengals.com\/\">Bengals<\/a><br \/>\nvs.<br \/>\n<a href=\"https:\/\/www.nfl.com\/teams\/los-angeles-rams\/\">Los Angeles<\/a><br \/>\n<a href=\"https:\/\/www.nfl.com\/teams\/los-angeles-rams\/\">Rams<\/a><\/td>\n<td style=\"width: 15.3533%;\" width=\"125\"><a href=\"https:\/\/www.buccaneers.com\/\">Tampa Bay Bucs<\/a><br \/>\nvs<br \/>\n<a href=\"http:\/\/chiefs.com\/\">Kansas City<\/a><br \/>\n<a href=\"http:\/\/www.chiefs.com\/\">Chiefs<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">Where was the game<br \/>\nplayed?<\/td>\n<td style=\"width: 8.83152%;\"><a href=\"https:\/\/www.levisstadium.com\/\">Levi Stadium<\/a>,<br \/>\nSanta Clara CA<\/td>\n<td style=\"width: 13.9946%;\" width=\"95\">\u00a0<a href=\"https:\/\/www.caesarssuperdome.com\/events\/detail\/super-bowl-lix#:~:text=New%20Orleans%20hosts%20its%20record,%2C%202025%2C%20at%20Caesars%20Superdome.&amp;text=Please%20note%2C%20for%20Super%20Bowl,a%20ticket%20for%20the%20Game.\">Caesars Superdome<\/a>,<br \/>\nNew Orleans LA<\/td>\n<td style=\"width: 19.7011%;\" width=\"162\"><a href=\"http:\/\/www.allegiantstadium.com\/\">Allegiant Stadium<\/a><br \/>\nLas Vegas NV<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><a href=\"https:\/\/www.statefarmstadium.com\/\">State Farm Stadium<\/a><br \/>\nGlendale AZ<\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><a href=\"https:\/\/www.sofistadium.com\/\">SoFi Stadium<\/a><br \/>\nInglewood, CA<\/td>\n<td style=\"width: 15.3533%;\" width=\"125\"><a href=\"https:\/\/raymondjamesstadium.com\/\">Raymond James Stadium<\/a><br \/>\nTampa, FL<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">When?<\/td>\n<td style=\"width: 8.83152%;\">Sunday<br \/>\nFebruary 8, 2026<\/td>\n<td style=\"width: 13.9946%;\" width=\"95\">Sunday<br \/>\nFebruary 9<br \/>\n2025<\/td>\n<td style=\"width: 19.7011%;\" width=\"162\">Sunday<br \/>\nFebruary 11<br \/>\n2024<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\">Sunday<br \/>\nFeb 12<br \/>\n2023<\/td>\n<td style=\"width: 12.7717%;\" width=\"88\">Sunday<br \/>\nFeb 13<br \/>\n2022<\/td>\n<td style=\"width: 15.3533%;\" width=\"125\">Sunday<br \/>\nFeb 7<br \/>\n2021<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">Kickoff time<\/td>\n<td style=\"width: 8.83152%;\">Approx<br \/>\n6:30pm ET<\/td>\n<td style=\"width: 13.9946%;\" width=\"95\">\u00a0Approx<br \/>\n6:30pm ET<\/td>\n<td style=\"width: 19.7011%;\" width=\"162\">approx<br \/>\n6:30pm ET<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\">approx 6:30pm ET<\/td>\n<td style=\"width: 12.7717%;\" width=\"88\">approx 6:40pm ET<\/td>\n<td style=\"width: 15.3533%;\" width=\"125\">approx 6:30pm ET<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">US TV Network<\/td>\n<td style=\"width: 8.83152%;\">NBC\/<br \/>\nPeacock<\/td>\n<td style=\"width: 13.9946%;\" width=\"95\">FOX,<br \/>\nFOX Deportes, <span tabindex=\"0\" role=\"tooltip\"><span class=\"c5aZPb\" tabindex=\"0\" role=\"button\" data-enable-toggle-animation=\"true\" data-extra-container-classes=\"ZLo7Eb\" data-hover-hide-delay=\"1000\" data-hover-open-delay=\"500\" data-send-open-event=\"true\" data-theme=\"0\" data-width=\"250\" data-ved=\"2ahUKEwiw8c2w9IaKAxUxTTABHfuJPLgQmpgGegQIIhAD\"><span class=\"JPfdse\" data-bubble-link=\"\" data-segment-text=\"Telemundo\">Telemundo,<br \/>\n<\/span><\/span><\/span>Tubi<\/td>\n<td style=\"width: 19.7011%;\" width=\"162\"><a href=\"https:\/\/www.cbssports.com\/nfl\/news\/super-bowl-2024-how-to-watch-super-bowl-lviii-in-hdr-and-4k-on-cbs\/\">CBS<\/a><br \/>\nNickelodeon<br \/>\nParamount+<br \/>\nUnivision<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><a href=\"http:\/\/www.foxsports.com\/nfl\/super-bowl\">FOX<\/a><\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><a href=\"http:\/\/www.nbcsports.com\/super-bowl\">NBC<\/a><\/td>\n<td style=\"width: 15.3533%;\" width=\"125\"><a href=\"http:\/\/www.cbssports.com\/nfl\/superbowl\">CBS<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">Cost of\u00a0one 30-second ad?<\/td>\n<td style=\"width: 8.83152%;\">$8-$10 million<\/td>\n<td style=\"width: 13.9946%;\" width=\"95\">$7-$8 million<\/td>\n<td style=\"width: 19.7011%;\" width=\"162\">~$7 million<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\">~$7 million<\/td>\n<td style=\"width: 12.7717%;\" width=\"88\">~$6.0-7.0 million<\/td>\n<td style=\"width: 15.3533%;\" width=\"125\">$5.6 million<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">Who bought ad time<br \/>\nin\u00a0the<br \/>\ngame?<\/td>\n<td style=\"width: 8.83152%; text-align: center;\">\u00a0<a href=\"https:\/\/www.frankwbaker.com\/mlc\/whos-advertising-what-in-super-bowl-60\/\">Growing list here<\/a><\/td>\n<td style=\"width: 13.9946%;\" width=\"95\"><a href=\"https:\/\/www.adweek.com\/brand-marketing\/super-bowl-59-ad-tracker-watch-all-commercials-2025\/\">List of ad<\/a><br \/>\n<a href=\"https:\/\/www.adweek.com\/brand-marketing\/super-bowl-59-ad-tracker-watch-all-commercials-2025\/\">buyers<\/a><\/td>\n<td style=\"width: 19.7011%;\" width=\"162\"><a href=\"https:\/\/www.thedrum.com\/news\/2024\/01\/17\/the-drum-s-super-bowl-lviii-ad-scoreboard-nerds-nyx-drumstick-tease-big-game-ad\">See list of ad<br \/>\nbuyers<\/a><\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><a href=\"https:\/\/www.frankwbaker.com\/mlc\/whos-the-target-audience-2022\/\">See our<\/a><br \/>\n<a href=\"https:\/\/www.frankwbaker.com\/mlc\/whos-the-target-audience-2022\/\">list of ad buyers<\/a><\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><a href=\"https:\/\/www.superbowl-ads.com\/2022-super-bowl-ads-whos-buying-what\/\">Who\u2019s Buying?<\/a><\/td>\n<td style=\"width: 15.3533%;\" width=\"125\"><a href=\"https:\/\/adage.com\/article\/special-report-super-bowl\/super-bowl-commercials-2021-and-whos-buying-them\/2293516\">Who\u2019s Buying Ads?<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 12.6359%;\" width=\"90\">What was the total size of<br \/>\nthe US TV audience?<\/td>\n<td style=\"text-align: center; width: 8.83152%;\">125.6 million<\/td>\n<td style=\"text-align: center; width: 13.9946%;\" width=\"95\">126 million<br \/>\n(a record)<\/td>\n<td style=\"text-align: center; width: 19.7011%;\" width=\"162\">123.4<br \/>\nmillion<\/td>\n<td style=\"width: 14.2663%;\" width=\"98\"><a href=\"https:\/\/tvline.com\/2023\/02\/13\/super-bowl-57-ratings-chiefs-eagles-viewership\/\">113 million\u00a0<\/a><\/td>\n<td style=\"width: 12.7717%;\" width=\"88\"><a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/tv-ratings-super-bowl-lvi-feb-13-2022-1235093067\/\">112.3 million<\/a><\/td>\n<td style=\"width: 15.3533%;\" width=\"125\">96.4 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"a36bb854c610d44-autofill-overlay-host\" class=\"a36bb854c610d44-autofill-overlay-host\" style=\"position: absolute; z-index: 10; top: 0px; left: 0px; width: 0;\">\n<div style=\"display: hidden;\"><\/div>\n<\/div>\n<div id=\"a36bb854c610d44-autofill-overlay-host\" class=\"a36bb854c610d44-autofill-overlay-host\" style=\"position: absolute; z-index: 10; top: 0px; left: 0px; width: 0;\">\n<div style=\"display: hidden;\"><\/div>\n<\/div>\n<div id=\"a36bb854c610d44-autofill-overlay-host\" class=\"a36bb854c610d44-autofill-overlay-host\" style=\"position: absolute; z-index: 10; top: 0px; left: 0px; width: 0;\">\n<div style=\"display: hidden;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>USING&nbsp;SUPER BOWL ADS&nbsp;IN THE&nbsp;CLASSROOM &copy;2006&nbsp;Frank Baker, Media Educator &#8203;&#8203; The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[205],"tags":[],"class_list":{"0":"post-10420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-super-bowl"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10420"}],"version-history":[{"count":51,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10420\/revisions"}],"predecessor-version":[{"id":41851,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10420\/revisions\/41851"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}