{"id":10416,"date":"2014-06-08T07:02:11","date_gmt":"2014-06-08T11:02:11","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/super_bowl_ads_infographics\/"},"modified":"2025-11-11T09:44:25","modified_gmt":"2025-11-11T14:44:25","slug":"super-bowl-ads-infographics","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-ads-infographics\/","title":{"rendered":"Super Bowl Ads: Infographics"},"content":{"rendered":"

USING\u00a0SUPER BOWL ADS\u00a0IN THE\u00a0CLASSROOM<\/h3>\n

\u00a9<\/a>2006\u00a0Frank Baker, Media Educator<\/em><\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"\"\"
\nSource<\/a><\/p>\n

\"\"<\/p>\n


\n\"\"<\/a><\/b><\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/www.statista.com\/chart\/12697\/super-bowl-facts\/<\/p>\n

\"Image<\/p>\n

 <\/p>\n

\"super<\/a><\/b>Source<\/a><\/p>\n

\"brands\"<\/a>\u00a0 \u00a0Source
\n<\/a>
\n\"\"
\nSource<\/a>\u00a0<\/span>Super Bowl Ad Insanity Explained In Six Charts<\/a><\/span><\/span><\/span><\/span><\/span><\/span>
\n\"\"
\nThe rising costs of Super Bowl ads<\/em> in one chart<\/span><\/a>
\n\"\"
\n\"chartoftheday_3187_Super_Bowl_TV_audience_n\"<\/a>
\n\"\"<\/span><\/b><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Top 10 Super Bowl Social Video Facts Every Brand Should Know<\/a>
\n\"\"\"\"<\/p>\n

\"\"
\n<\/span><\/b>\"top-five-superbowl-advertiser-categories-nielsen.jpg<\/b><\/p>\n

\"\"<\/p>\n

\"\"
\nSource: USA Today<\/p>\n

\"\"<\/p>\n

\"\"
\n<\/span>\u00a0\u00a0<\/b><\/span><\/span><\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"
\nNOTE: Additional year’s data has been added to this chart by Frank Baker<\/p>\n
<\/div>\n<\/td>\n<\/tr>\n
Year<\/th>\nPrice *1<\/th>\nPrice Adjusted for Inflation *2<\/th>\nNetwork<\/th>\nRating *3<\/th>\nAvg. Number Home<\/th>\nAvg. Number Viewers<\/th>\n<\/tr>\n
1967<\/td>\n$40,000<\/td>\n$245,350<\/td>\nCBS,NBC *4<\/td>\n41.1<\/td>\n22,570,000<\/td>\n51,180,000<\/td>\n<\/tr>\n
1968<\/td>\n54,000<\/td>\n319,098<\/td>\nCBS<\/td>\n36.8<\/td>\n20,610,000<\/td>\n39,120,000<\/td>\n<\/tr>\n
1969<\/td>\n67,500<\/td>\n381,555<\/td>\nNBC<\/td>\n36.0<\/td>\n20,520,000<\/td>\n41,660,000<\/td>\n<\/tr>\n
1970<\/td>\n78,200<\/td>\n416,379<\/td>\nCBS<\/td>\n39.4<\/td>\n23,050,000<\/td>\n44,270,000<\/td>\n<\/tr>\n
1971<\/td>\n72,000<\/td>\n364,607<\/td>\nNBC<\/td>\n39.9<\/td>\n23,980,000<\/td>\n46,040,000<\/td>\n<\/tr>\n
1972<\/td>\n86,000<\/td>\n421,233<\/td>\nCBS<\/td>\n44.2<\/td>\n27,450,000<\/td>\n56,640,000<\/td>\n<\/tr>\n
1973<\/td>\n103,500<\/td>\n488,568<\/td>\nNBCk<\/td>\n42.7<\/td>\n27,670,000<\/td>\n53,320,000<\/td>\n<\/tr>\n
1974<\/td>\n107,000<\/td>\n460,397<\/td>\nCBS<\/td>\n41.6<\/td>\n27,540,000<\/td>\n51,700,000<\/td>\n<\/tr>\n
1975<\/td>\n110,000<\/td>\n424,436<\/td>\nNBC<\/td>\n42.4<\/td>\n29,040,000<\/td>\n56,050,000<\/td>\n<\/tr>\n
1976<\/td>\n125,000<\/td>\n452,873<\/td>\nCBS<\/td>\n42.3<\/td>\n29,440,000<\/td>\n57,710,000<\/td>\n<\/tr>\n
1977<\/td>\n162,000<\/td>\n555,980<\/td>\nNBC<\/td>\n44.4<\/td>\n31,610,000<\/td>\n62,050,000<\/td>\n<\/tr>\n
1978<\/td>\n185,000<\/td>\n595,423<\/td>\nCBS<\/td>\n47.2<\/td>\n34,410,000<\/td>\n78,940,000<\/td>\n<\/tr>\n
1979<\/td>\n222,000<\/td>\n652,105<\/td>\nNBC<\/td>\n47.1<\/td>\n35,090,000<\/td>\n74,740,000<\/td>\n<\/tr>\n
1980<\/td>\n275,000<\/td>\n708,296<\/td>\nCBS<\/td>\n46.3<\/td>\n35,330,000<\/td>\n76,240,000<\/td>\n<\/tr>\n
1981<\/td>\n324,300<\/td>\n748,356<\/td>\nNBC<\/td>\n44.4<\/td>\n34,540,000<\/td>\n68,290,000<\/td>\n<\/tr>\n
1982<\/td>\n345,000<\/td>\n737,120<\/td>\nCBS<\/td>\n49.1<\/td>\n40,020,000<\/td>\n85,240,000<\/td>\n<\/tr>\n
1983<\/td>\n1400,000<\/td>\n824,936<\/td>\nNBC<\/td>\n48.6<\/td>\n40,480,000<\/td>\n81,770,000<\/td>\n<\/tr>\n
1984<\/td>\n450,000<\/td>\n888,987<\/td>\nCBS<\/td>\n46.4<\/td>\n38,880,000<\/td>\n77,620,000<\/td>\n<\/tr>\n
1985<\/td>\n500,000<\/td>\n954,137<\/td>\nABC<\/td>\n46.4<\/td>\n39,390,000<\/td>\n85,530,000<\/td>\n<\/tr>\n
1986<\/td>\n550,000<\/td>\n1,014,070<\/td>\nNBC<\/td>\n48.3<\/td>\n41,490,000<\/td>\n92,570,000<\/td>\n<\/tr>\n
1987<\/td>\n575,000<\/td>\n1,041,607<\/td>\nCBS<\/td>\n45.8<\/td>\n40,030,000<\/td>\n87,190,000<\/td>\n<\/tr>\n
1988<\/td>\n600,000<\/td>\n1,045,145<\/td>\nABC<\/td>\n41.9<\/td>\n37,120,000<\/td>\n80,140,000<\/td>\n<\/tr>\n
1989<\/td>\n675,000<\/td>\n1,122,497<\/td>\nNBC<\/td>\n43.5<\/td>\n39,320,000<\/td>\n81,590,000<\/td>\n<\/tr>\n
1990<\/td>\n700,000<\/td>\n1,106,186<\/td>\nCBS<\/td>\n39.0<\/td>\n35,920,000<\/td>\n73,852,000<\/td>\n<\/tr>\n
1991<\/td>\n800,000<\/td>\n1,198,515<\/td>\nABC<\/td>\n41.9<\/td>\n39,010,000<\/td>\n79,510,000<\/td>\n<\/tr>\n
1992<\/td>\n800,000<\/td>\n1,166,896<\/td>\nCBS<\/td>\n40.3<\/td>\n37,120,000<\/td>\n79,590,000<\/td>\n<\/tr>\n
1993<\/td>\n850,000<\/td>\n1,200,770<\/td>\nNBC<\/td>\n45.1<\/td>\n41,990,000<\/td>\n90,990,000<\/td>\n<\/tr>\n
1994<\/td>\n900,000<\/td>\n1,240,150<\/td>\nNBC<\/td>\n45.5<\/td>\n42,860,000<\/td>\n90,000,000<\/td>\n<\/tr>\n
1995<\/td>\n1,000,000<\/td>\n1,339,973<\/td>\nABC<\/td>\n41.3<\/td>\n39,400,000<\/td>\n83,420,000<\/td>\n<\/tr>\n
1996<\/td>\n1,100,000<\/td>\n1,435,370<\/td>\nNBC<\/td>\n46.0<\/td>\n44,145,000<\/td>\n94,080,000<\/td>\n<\/tr>\n
1997<\/td>\n1,200,000<\/td>\n1,519,674<\/td>\nFOX<\/td>\n43.3<\/td>\n42,000,000<\/td>\n87,870,000<\/td>\n<\/tr>\n
1998<\/td>\n1,300,000<\/td>\n1,621,886<\/td>\nNBC<\/td>\n44.5<\/td>\n43,630,000<\/td>\n90,000,000<\/td>\n<\/tr>\n
1999<\/td>\n1,600,000<\/td>\n1,963,990<\/td>\nFOX<\/td>\n40.2<\/td>\n39,992,000<\/td>\n83,720,000<\/td>\n<\/tr>\n
2000<\/td>\n2,100,000<\/td>\n2,503,131<\/td>\nABC<\/td>\n43.3<\/td>\n43,618,000<\/td>\n88,465,000<\/td>\n<\/tr>\n
2001<\/td>\n2,050,000<\/td>\n2,357,880<\/td>\nCBS<\/td>\n40.4<\/td>\n41,270,000<\/td>\n84,335,000<\/td>\n<\/tr>\n
2002<\/td>\n1,900,000<\/td>\n2,160,721<\/td>\nFOX<\/td>\n40.4<\/td>\n42,664,000<\/td>\n86,801,000<\/td>\n<\/tr>\n
2003<\/td>\n2,100,000<\/td>\n2,323,355<\/td>\nABC<\/td>\n40.7<\/td>\n43,433,000<\/td>\n88,637,000<\/td>\n<\/tr>\n
2004<\/td>\n2,250,000<\/td>\n2,445,073<\/td>\nCBS<\/td>\n41.4<\/td>\n44,908,000<\/td>\n89.795,000<\/td>\n<\/tr>\n
2005<\/td>\n2,400,000<\/td>\n2,532,392<\/td>\nFOX<\/td>\n41.1<\/td>\n45,081,000<\/td>\n86,072,000<\/td>\n<\/tr>\n
2006<\/td>\n2,500,000<\/td>\n2,541,562<\/td>\nABC<\/td>\n41.6<\/td>\n45,867,000<\/td>\n90,745,000<\/td>\n<\/tr>\n
2007<\/td>\n2,600,000<\/td>\n2,600,000<\/td>\nCBS<\/td>\n42.1<\/td>\n47,505,000<\/td>\n93,200,000<\/td>\n<\/tr>\n
2008<\/td>\n2,700,000<\/td>\n2,700,000<\/td>\nFOX<\/td>\n44.7<\/td>\n48,665,000<\/td>\n97,500,000<\/td>\n<\/tr>\n
2009<\/td>\nestimated
\n3,000,000<\/td>\n		<\/td>\nNBC<\/td>\n42.1<\/td>\n48,139,000<\/td>\n98,732,000<\/td>\n<\/tr>\n
2010<\/td>\n$2.5~$2.9M<\/td>\n<\/td>\nCBS<\/td>\n46.4<\/td>\n<\/td>\n106,500,000<\/td>\n<\/tr>\n
2011<\/td>\napprox $3M<\/td>\n<\/td>\nFOX<\/td>\n46.0<\/td>\n<\/td>\n***111,000,000<\/td>\n<\/tr>\n
2012<\/td>\n$3.5M<\/td>\n<\/td>\nNBC<\/td>\n47.0<\/td>\n<\/td>\n**111,340,000<\/td>\n<\/tr>\n
2013<\/td>\n~$4.0M<\/td>\n<\/td>\nCBS<\/td>\n46.3<\/td>\n<\/td>\n108,700,000<\/td>\n<\/tr>\n
2014<\/span><\/td>\n$4.0M<\/span><\/td>\n<\/td>\nFOX<\/span><\/td>\n46.7<\/td>\n<\/td>\n*112,200,000<\/span><\/td>\n<\/tr>\n
1. Consensus reported price for :30 commercial.
\n2. Adjusted for inflation in 2007 dollars.
\n3. Percentage of TV households watching average minute of Super Bowl telecast.
\n4. First Super Bowl aired on both CBS and NBC; CBS charged $85,000 and NBC charged $75,000 for one minute.
\nSource: “Advertising Age” (prices), Nielsen Media Research (ratings)
\n** Second most viewed TV program in television history
\n***Third most watched TV program in television history
\n* Most watched TV program in TV History<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

Source: TV By The Numbers<\/a><\/b><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"\"\"<\/span><\/span><\/b><\/p>\n

from\u00a0http:\/\/adage.com\/SuperBowlBuyers\/superbowlhistory07.html<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

USING SUPER BOWL ADS IN THE CLASSROOM ©2006 Frank Baker, Media Educator Source  …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[205],"tags":[],"class_list":["post-10416","post","type-post","status-publish","format-standard","category-super-bowl"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=10416"}],"version-history":[{"count":16,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10416\/revisions"}],"predecessor-version":[{"id":40923,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/10416\/revisions\/40923"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=10416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=10416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=10416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}