Math in the Media: One Week’s Ratings

Math In The Media

The following activities are reprinted from “Media Math-Basic
Techniques of Media Evaluation” Second Edition, author: Robert W. HallDetermine the rating, given the audience and population.
Round to the nearest tenth.

Demographic	Audience	Population	Rating
A. Women 18+	12,427,000	87,480,000	_________
B. Men 18-34	3,885,000	33,200,000	_______
C. Children 2-11	5,216,000	32,600,000	_______
D. Households	16,006,000	83,800,000	_______

Find the missing value (rating, share, or HUT) assuming
there is no multi-set viewing or unreported viewing.
Round to the nearest whole number.

Rating	Share	HUT
A. 16	32	_____
B.___	20	60
C.   9	___	30
D. 18	33	_____
E. ___	40	75
F.   5	___	19