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“Frank Baker has created a dynamic tool for teachers across the curriculum.” The Connected Classroom (January 2013)

the most helpful text on teaching media literacy to children from 5 years old to 95″ Betsy Russell, school librarian,  Columbia SC

“We’re surrounded by media, but far too many of us tune it out as white noise. ‘Media Literacy in the K-12 Classroom’ is an education and technology guide from Frank W. Baker encouraging teachers to help students take in the media around them thoughtfully instead of turning their minds off. Covering many mediums from television to music to the internet among others, it covers suggestions on how to increase media literacy no matter the student’s place in the educational curriculum. ‘Media Literacy in the K-12 Classroom’ is a solid addition to any educational collection and teacher who wants their students to understand the media barrage in their lives.” Midwest Book Review (March 2012)

“..illustrates how teachers of any subject can bring media literacy into their classrooms and teach students how to become knowledgeable media consumers and producers.” Education Week (March 2012)

“… very efficiently laid out and well written, and the resources Baker packed in are extremely helpful and teacher-friendly. The activities are doable…” Middleweb reviewer (October 2012)

“the resources and the short theoretical explanation are an enormous service for updating lesson plans. Our field needs more works likeMedia Literacy in the K-12 Classroom..”   review, Journal of Media Literacy Education 5:2 (2013) 395-396 (July 2013)

“This book belongs in every classroom. It is rich in background and supportive in methodology. The cross-curricular approach outlined enables teachers to guide students toward becoming knowledgeable media consumers and producers of the future.” (Source, December 2012)

“In this guide for teachers of English, language arts, and social studies, Baker, a consultant in media literacy education, offers plain-language, theoretical background and practical classroom ideas to help students look critically at media messages. The author emphasizes that media literacy is not a separate course, but rather a lens through which we understand our media-saturated world. Early chapters define media literacy, relate it to curriculum standards and disciplines, and offer a pedagogical framework for teaching media literacy. Individual chapters on visual literacy, advertising, moving images, and bias and stereotypes offer classroom activities and projects related to areas such as news literacy, graphic novels, bogus websites, and toy commercials. Each chapter includes classroom worksheets and websites for further resources. B&W photos, screenshots and advertisements area also included. The author is creator of the Media Literacy Clearinghouse website.” (Reference & Research Book News, April 2012)


 Table of Contents

  • Foreword
  • Introduction
  • What is Media Literacy?
  • Visual Literacy
  • Advertising
  • Moving Images
  • Recording Clips
  • Representation, Stereotypes & Bias
  • Lesson Plans
  • Glossary
  • Index
ISBN: 978-1-56484-307-4
Price:  $35.95        68 illustrations
January 2012
Link to the publisher’s site
Read more excerpts on Amazon

Read more about author Frank W. Baker here  /  Go to his Media Literacy Clearinghouse web site
Contact Frank and bring him to your school/district/conference


Reviewed endorsements:

“The book’s clear and concise explanations of what’s going on, how it’s affecting children and what educators can do about it provides a powerful  antidote to the scandalous, gaping hole in current educational practice. Every teacher needs Media Literacy to truly prepare children to function effectively in today’s world.”   Dr. Diane Levin, Professor of Education, Wheelock College

“Thanks to Frank Baker’s book and his important website, teachers, parents, and community leaders now have a way to help kids learn to swim with the media. Among the strengths of this book is its breadth of practical advice and its straightforward tone.” Mike Gange, veteran media studies teacher, New Brunswick, Canada

“An excellent introduction to media literacy…Regardless of the discipline you teach, your students will be the beneficiaries of Baker’s media literacy approach.” Lee Rother, PhD, media literacy educator, author and consultant

  • An overview of today’s media landscape, the need for media literacy education, and strategies for implementation
  • Ideas, examples, and classroom activities for incorporating media literacy across the curriculum
  • A wealth of resources on media literacy at the end of each chapter


Educators (K-12), tech coordinators, library media specialists, parents, teacher educators

Bonus material:

Two support documents of resources written for the SC State Dept of Education


Get In Touch With Frank

Invite Frank W. Baker - one of the nation’s leading Media Literacy Experts - to your School, District or Conference