Top Celebrity Endorsers in Earnings
(Source CBS News/accessed Sept. 2006)

1. Catherine Zeta-Jones + T-Mobile = $20 M

She has an Oscar, a famous hubby (Michael Douglas) and is the queen of celebrity endorsements. Adweek magazine says Welsh actress Catherine Zeta-Jones makes more money on commercials and ads than any other celebrity. Zeta-Jones is into her second two-year, $10 million contract with T-Mobile, appearing in print and TV ads.

2. Angelina Jolie + St. John = $12M

Adweek reports actress and activist Angelina Jolie's print ads for St. John clothing give her at least $12 million, plus an undisclosed percentage of the company's sales, over three years.

3. Nicole Kidman + Chanel No. 5 = $12M

Adweek magazine puts Nicole Kidman third on its list of top celebrity ad earners. Kidman is believed to be earning about $4 million a year for a three-year global TV and print campaign for Chanel No. 5 perfume, with an option to renew through the end of 2007.

4. Nicole Kidman + Chanel No. 5 = $12M

Adweek magazine puts Nicole Kidman third on its list of top celebrity ad earners. Kidman is believed to be earning about $4 million a year for a three-year global TV and print campaign for Chanel No. 5 perfume, with an option to renew through the end of 2007.

5. Gwynweth Paltrow + Estee Lauder=$3M+ Annually

Oscar-winner Gwyneth Paltrow's multi-year agreement to appear in a global campaign for Estee Lauder fragrances and makeup collections is worth more than $3 million a year, according to Adweek magazine. Paltrow appears in TV and print ads.

6. Charlize Theron+Dior+Raymond Weil=$8.5M

According to Adweek magazine, South African actress Charlize Theron earns about $2 million a year under a three-year contract with Dior's J'Adore fragrance. The Oscar-winning actress also also has an endorsement deal with Swiss watchmaker Raymond Weil that's reportedly worth $2.5 million.

7. Julia Roberts & Gianfranco Ferre=$5M

Julia Roberts' one-year deal with Italian fashion designer Gianfranco Ferre excludes the U.S. and Canada. The print-only campaign is limited to fashion magazines and storefront ads, according to Adweek. So far, the magazine says, Roberts has posed for eight ads that have involved only one day of shooting.

8. Brad Pitt+Heineken=$4.5M

Brad Pitt earned $4 million to $4.5 million for one beer commercial that aired once during the 2005 Super Bowl. The spot is airing for two years outside the United States.

9./10. Scarlett Johannsen/Penelope Cruz+L'Oreal=$4M

Representing L'Oreal, actresses Scarlett Johanssen, left, and Penelope Cruz each are earning about $2 million a year in what are believed to be two-year U.S. and global deals involving TV, print, Internet and point-of-sale materials, according to Adweek. Cruz can be seen in ads for new Natural Match haircolor, while Johansson is featured in ads for the HIP cosmetics collection and Sublime Bronze tanning moisturizer.