TV Commercial Vocabulary

Angle—the place, position, or direction from which an object is presented to view

Audio—everything that is heard (narration, music, sound effects)

Commercial—a paid advertisement on television

Constructed—parts are put together to create a whole, in this case, a commercial

Editing—the process of taking scenes, shot out of order, and putting them together in order 

Framing—how a photographer/videographer sees a shot using the camera’s viewfinder

Formula—a series of steps followed in sequence

Narration—in commercials, the voice that is dominant which voices-over the action

Perspective—a particular view from a particular position

Script—a written description of what is to be heard, seen, and/or shown

Special Effects—one of a number of visual techniques, usually created or produced in editing

Spot—another name for a commercial

Target Audience—those to whom a commercial is designed to appeal to specifically

Video—everything that is seen (what the camera records, any visuals added in editing)