TABLE OF CONTENTS

STANDARDS
OBJECTIVES &
HANDOUTS

TOY AD
ANALYSIS
WORKSHEET

HANDOUT
 
 
PROCEDURES


BACKGROUND
READINGS


RECOMMENDED
BOOKS

 
 

RECOMMENDED
VIDEOS
 

LESSON PLAN
FOR SC EDUCATORS
   
 
 
CARU

News Releases


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 

"Buy Me That: The Powerful Influence of 
TV Toy Commercials,
How TV Toy Commercials Influence Our Kids"

Written by Frank Baker  2008
Invite Frank to your classroom to conduct this activity with your students..details here.

New: Frank Baker Interviewed About Toy Ads For The Holidays
 

LESSON PLAN ON TOY ADS
Watch this classic segment from
the series "Buy Me That" in
which young people test a toy
(Typhoon 2--left)
seen in a popular commercial

Click on the image (left) to go to the lesson plan that incorporates this classic segment

This site is designed to be both a lesson plan/activity, and at the same time, a valuable resource for educators and parents who want their kids to become media literate when it comes to television and advertising.

I first conducted this "activity" for teachers in Orlando, Florida while employed by the Orange County Public School system, where I was a media educator and someone interested  in providing teachers with professional development opportunities. Typically, I would conduct this workshop in late October or early November, because this is the time of year when toy commercials become  increasingly more prevalent. But this activity can be done anytime and with any toy commercial.

Since this activity was first created, the explosion in children's media has created numerous new television and cable networks on which toy commercials can be found (e.g. The Disney Channel, Cartoon Network, Nickelodeon, just to name a few). Fair use guidelines of the copyright law allow you to record commercials and use them in the classroom for instruction.

Use the Table of Contents (left) to navigate through the resources here.

Let me know what you think of this resource: My email is fbaker1346@aol.com
I'm also available to come to your school/conference and conduct this workshop with your students.

Teaching Standards Correlation:  National Standards      McRel Standards



Recommended readings:
 

NEW:   More Kids Watching Toy TV Ads

Remix toy commercials

Toys & The 3rd Grade Consumer

Advertising & Your Child

Gendered Language in Toy Commercials

Stereotypical and Counter-stereotypical ads for kids' stuff

CARU cites Kick N Go

Parents urge toymakers to stop marketing to kids

CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime

CARU Checks Film Ad Placements

Fort Mill students receive media literacy/toy ad lessons

Iconic toys from the 80s and earlier get 21st-century makeovers


CARU Cites Toy Ad Maker (click the story and watch the ad in question)

Little Hotties (Competition for Barbie)

I Want That! critical thinking/viewing of holiday toy ads

The Nag Season:
Ads seek kids' grip on family purses

Holiday Toy Ad Tactics

Toymaker Mega Pitches to Parents


2007-2008 Toy Action Guide
(Teachers Resisting Unhealthy Children's Entertainment
TRUCE)

Toy ad horror stories

                                             


 

download TV script for Cinderella's Magical Talking Vanity
notes on this commercial



Site updated on: 01/08/2013

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