Written by Frank Baker  ©2004

Recommended texts:  more Advertising Books

Born to Buy: The Commercialized Child and the New Consumer Culture by Juliet B. Schor Scribner, ISBN: 068487055X Read Salon Interview/review Wash post article	BRANDchild: Insights into the  Minds of Today's Global Kids:  Understanding Their Relationship  with Brands by Martin Lindstrom,  Patricia B. Seybold Kogan Page Ltd;   ISBN: 0749438673 Website
Children As Consumers Insights and Implications  James U. McNeal	Consuming Kids: The Hostile Takeover of Childhood  Susan E. Linn
Creating Ever-Cool  A Marketer's Guide to A Kid's Heart   Gene Del Vecchio	Kidfluence: Why Today's Kids Mean Business Ann Sutherland, Beth Thompson  book & author's website
The Kids Market: Myths & Realities,    James. U McNeal	Kids Media Culture,  Marsha Kinder (editor)
Kinder-Culture, The Corporate Construction of Childhood,  Shirley Steinberg,  Joe Kincheloe	Kids As Consumers, A Handbook of Marketing To Children,  James U. McNeal
Sold Separately  Parents & Children in Consumer Culture, Ellen Seiter    REVIEW	Top Tips: A Parent's Essential Guide to Smart Toy Choices Jossey-Bass;  ISBN: 0787974366
Toy Wars	What Kids Buy and Why, Dan. S. Acuff with Robert H. Reiher
Children: Consumption, Advertising and Media  Flemming Hansen (Editor), Jeanette Rasmussen (Editor), Anne Martensen (Editor), Birgitte Tufte Copenhagen Business School Press  (October 29, 2002) ISBN: 8763001004 Read Chapters 1 & 2	Saturday Morning Fever : Growing up with  Cartoon Culture Timothy Burke, Kevin Burke St. Martin's Griffin ISBN:  0312169965 excerpt

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