TV
Toy- Ad Analysis Worksheet
created
by Frank Baker ©2005
Teachers: use this worksheet as a handout for students who will be studying
television toy advertising. As students watch commercials, they should fill in
the blanks
below. For more info go to http://www.frankwbaker.com/toys.htm
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Visuals
(lights,
color, |
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*Common techniques of persuasion:
Source: http://www.agclassroom.org/teacher/pdf/key_ingredients.pdf
| Cool kids: everybody wants
to be these kids Family fun: the ad shows a product as something that instantly helps families have fun together Excitement: the product is the key to amazing fun and adventure. Star Power: a huge celebrity uses this product Bigger is better: this ad makes the product look bigger than it actually is Repetition: manufacturers hope that if you see or hear the product name a lot, you will want it |
Feel Good: this ad tells a story
that makes you feel good. Sounds good: Manufacturers use music and other sound effects to grab your attention and make the product appealing. What’s missing?: The ad doesn’t give you the full story about the product. Cartoon characters: They help you remember the product (example: Tony the Tiger) Weasely words: using words or phrases that are misleading |