Product Placement in Television & Film

Written by Frank Baker  ©2004

Tobacco Product Placement

   In 1995, approximately $5 billion was spent by tobacco companies to promote and advertise their products (American Lung Association). According to the ALA, "This represents an increase in spending of almost 14 times since 1970, when advertising on radio and television was banned" (American Lung Association).
(Source)

Actor James Dean influenced millions of young movie goers in 1956 when he starred in the film "Giant." (smoking as cool, sophisticated, rebellious)

NEW (July 2006)
Screen Out! A Parent's Guide to Smoking, Movies and Children's Health


"Film is the single biggest recruiter of new young smokers."
(Dr. Stanton Glantz, quoted here)

Click the graphic below to read more


GLARING PRODUCT PLACEMENT FALLS TO NEW LOW IN NEW MOVIE "BOBBY"


 

Suggested resources:

Smoke Free Movies
Personalities Who Advertised Tobacco
Something Stinks in Hollywood! (curriculum)
Blowing Away Big Tobacco's Big Lies (curriculum)
Scene Smoking (curriculum)
Tobacco & Hollywood: Headed Toward A Breakup?
How the tobacco industry built its relationships with Hollywood
How Movies Sell Smoking
Smoking Up In PG-13 Movies
Smoking In Films: A Review

Site updated on: 03/19/2007