SCRIPTWRITING- PSAs

Public Service Announcements (PSA)

Students can also be introduced to the Public Service Announcement.
These 30 second ads use various techniques to communicate messages succinctly. 

What is a Public Service Announcement?
(good starting point)

Lesson Plan: Deconstructing PSAs
Lesson Plan: Producing Public Service Announcements for Video
Lesson Plan: MyTube: Changing the World With Video Public Service Announcements
Lesson Plan: Campaigning for Fair Use: Public Service Announcements on Copyright Awareness

The Ad Council: A History
Ad Council icons and slogans are woven into the very fabric of American culture --
Smokey Bear's "Only You Can Prevent Forest Fires", The Crash Test Dummies:
"You Could Learn A lot from a Dummy", McGruff the Crime Dog's: "Take A Bite Out of Crime",
and of course, "A Mind is a Terrible Thing To Waste", and "Friends Don't Let Friends Drive Drunk" -
just to name a few. Click the links below to watch some recent Ad Council PSAs:
 

Media literacy: ad your point-an iMovie project to create a public service message

Animaction (animated student produced PSAs)

Montana Meth Project: view TV ads