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Analyzing
Alcohol Advertisements & Marketing
A resource for
educators
©2004,
Frank Baker,
media educator
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Recommended Videos/DVDs
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AVAILABLE NOW
Spin
the Bottle: Sex, Lies & Alcohol
Study guide
"Media critics Jackson Katz and Jean Kilbourne have done it again.
. . A dramatic and sobering assessment of alcohol use, abuse, and the
targeted marketing of young people; this video should be required
viewing--from high school to college and beyond."
Frank Baker |
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Advertising
Alcohol Calling the Shots
This half hour educational video,
the updated version of the popular "Calling the Shots" examines the images
used by advertisers to sell alcohol. It is based on the lectures, slide
presentations and research by Jean Kilbourne, nationally known media
analyst and media literacy educator, who has spent many years studying
the advertising and alcohol industries. |
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In The Mix (a PBS Series featuring teenagers)
"Alcohol,
What you Don't Know"
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Marketing
Booze to Blacks
This
book and companion video examine the scope of alcohol-related problems
in the African-American community. They expose the messages in alcohol
ads and raise questions about the alcohol industry's support of civic
groups. Book (1987) 54 pp. $4.95, Video (CSPI
and the Institute on Black Chemical Abuse) (1992) 17 minutes $29.95
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48 lesson plans on nutrition, physical
activity, alcohol & other drugs, tobacco, relationships &
sexuality, and violence prevention.
Over 150 media examples, numerous web links and printable
background sheets and worksheets.
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This page updated:
07/19/2006
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