Prime Time Programs & 30 Second Ad Costs
Historical Look 2000-2013

(source for information: Advertising Age)

TV Show Rank 2013 2012 2010-2011 2009-2010
Net/Ad Cost
2008-2009
Net/Ad Cost
2007-2008
Net/Ad Cost
1 Sunday Night Football
NBC
$593,694
Sunday Night Football
NBC
545,142
American
Idol (Tues)
Fox
$467,617
Sunday Night Football
NBC
339,700
Sunday Night Football
NBC
434,792
Grey's Anatomy
ABC
419,000
2 American Idol
 Fox
355,943
American
Idol (Wed) Fox
340,825
Sunday Night Football
NBC
415,000
Grey's Anatomy
ABC
240,462
Grey's Anatomy
ABC
326,685
Sunday Night Football
NBC
358.000
3 The Big Bang Theory
CBS
$316,912
Modern Family
ABC
330,908
American
Idol (Wed)
Fox
$400,546
Desperate Housewives
ABC
228,851
Desperate Housewives
ABC
318,552
The Simpsons
FOX
319,000
4 The Voice
NBC
$294,038
New Girl
Fox
320,940
Glee
Fox
272,694
Two & A Half Men
CBS
226,635
Two & A Half Men
CBS
276,443
Heroes
NBC
296,000
5 American Idol Results
Fox
289,942
American Idol (Thurs)
FOX
296,092
Family Guy
Fox
259,289
Family Guy
FOX
214,750
CSI
CBS
262,600
Desperate Housewives
ABC
270,000
6 Modern Family
ABC
281,951
The Simpsons
Fox
286.131
The Simpsons
Fox
253,170
The Simpsons
FOX
201,920
House
FOX
260,179
CSI
CBS
248,000
7 The Voice Results
NBC
278,987
Family Guy
Fox
276.690
House
Fox
$226,180
CSI
CBS
198,647
The Simpsons
FOX
250,000
Two & A Half Men
CBS
231,000
8 New Girl
Fox
236,857
The Big Bang Theory
CBS
275.573
Grey's Anatomy
ABC
222,113
Big Bang Theory
CBS
191,900
Family Guy
FOX
231,306
Survivor
CBS
209,000
9 The Simpsons
Fox
$231,532
2 Broke Girls
CBS
269,235
The Office
NBC
213,617
The Office
NBC
191,236
Survivor
CBS
212,800
Private Practice
ABC
209,000
10 The Following
Fox
$211,832
Two Half Men
CBS
247,261
 
Desperate Housewives
ABC
$210,064
Two Half Men
CBS
206,722
  The Office
NBC
213,164
 



 

TV Show Rank 2006-2007
Net/Ad Cost
2005-2006
Net/Ad Cost
2004-2005
Net/Ad Cost
2003-2004
Net/Ad Cost
2002-2003
Net/Ad Cost
2000-2001
Net/Ad Cost
1 American Idol (Wed)
FOX
620,000
American Idol (Wed)
FOX
705,000
American Idol (Wed)
FOX
658,000
Friends
NBC
473,500
Friends
NBC
455,700
ER
NBC
620,000
2 American Idol (Tues)
FOX
594,000
American Idol (Tues)
FOX
660,000
American Idol (Tues)
FOX
620,000
Will & Grace
NBC
414,500
ER
NBC
438,514
Friends
NBC
540,000
3 Desperate Housewives
ABC
394,000
Desperate Housewives
ABC
560,000
ER
NBC
479,250
ER
NBC
404,814
Survivor
CBS
418,750
Will & Grace
NBC
480,000
4 24
FOX
364,000
CSI
CBS
465,000
Survivor
CBS
412,833
Survivor
CBS
390,367
Will & Grace
NBC
376,617
Just Shoot Me
NBC
465,000
5 CSI
CBS
347,000
Grey's Anatomy
ABC
440,000
Apprentice
NBC
409,877
Scrubs
NBC
360,400
Everybody Loves
Raymond
CBS
301,640
Everybody Loves
Raymond (CBS)
Drew Carey Show (ABC)
460,000
6 Grey's Anatomy
ABC
344,000
ER
NBC
400,000
Joey
NBC
392,500
Coupling
NBC
316,400
Monday Night
Football
ABC
298,000
Ally McBeal
ABC
440,000
7 Sunday Night Football
NBC
342,000
Extreme Makeover
ABC
355,000
CSI
CBS
374,231
CSI
CBS
319,324
Scrubs
NBC
294,667
Frasier
NBC
325,000
8 Lost
ABC
328,000
Survivor (CBS)
Apprentice (NBC)
350,000
Will & Grace
NBC
359,546
Simpsons
FOX
296,440
West Wing
NBC
282,248
Dawson's Creek
WB
290,000
9 Survivor
CBS
296,000
Apprentice Martha Stewart
NBC
310,000
Simpsons
FOX
336,935
24
FOX
292,200
CSI
CBS
280,043
Simpsons
FOX
225,000
10 Extreme Makeover
ABC
The Simpsons
FOX
293,000
Two & A Half Men
CBS
293,000
Contender
NBC
330,000
Monday
Night
Football
ABC
272,867
Good Morning Miami
NBC
279,813