Prime Time Programs & 30 Second Ad Costs
Historical Look 2000-2008

(source for information: Advertising Age)

TV Show Rank 2008-2009
Net/Ad Cost
2007-2008
Net/Ad Cost
2006-2007
Net/Ad Cost
2005-2006
Net/Ad Cost
2004-2005
Net/Ad Cost
2003-2004
Net/Ad Cost
2002-2003
Net/Ad Cost
2000-2001
Net/Ad Cost
1 Sunday Night Football
NBC
434,792
Grey's Anatomy
ABC
419,000
American Idol (Wed)
FOX
620,000
American Idol (Wed)
FOX
705,000
American Idol (Wed)
FOX
658,000
Friends
NBC
473,500
Friends
NBC
455,700
ER
NBC
620,000
2 Grey's Anatomy
ABC
326,685
Sunday Night Football
NBC
358.000
American Idol (Tues)
FOX
594,000
American Idol (Tues)
FOX
660,000
American Idol (Tues)
FOX
620,000
Will & Grace
NBC
414,500
ER
NBC
438,514
Friends
NBC
540,000
3 Desperate Housewives
ABC
318,552
The Simpsons
FOX
319,000
Desperate Housewives
ABC
394,000
Desperate Housewives
ABC
560,000
ER
NBC
479,250
ER
NBC
404,814
Survivor
CBS
418,750
Will & Grace
NBC
480,000
4 Two & A Half Men
CBS
276,443
Heroes
NBC
296,000
24
FOX
364,000
CSI
CBS
465,000
Survivor
CBS
412,833
Survivor
CBS
390,367
Will & Grace
NBC
376,617
Just Shoot Me
NBC
465,000
5 CSI
CBS
262,600
Desperate Housewives
ABC
270,000
CSI
CBS
347,000
Grey's Anatomy
ABC
440,000
Apprentice
NBC
409,877
Scrubs
NBC
360,400
Everybody Loves
Raymond
CBS
301,640
Everybody Loves
Raymond (CBS)
Drew Carey Show (ABC)
460,000
6 House
FOX
260,179
CSI
CBS
248,000
Grey's Anatomy
ABC
344,000
ER
NBC
400,000
Joey
NBC
392,500
Coupling
NBC
316,400
Monday Night
Football
ABC
298,000
Ally McBeal
ABC
440,000
7 The Simpsons
FOX
250,000
Two & A Half Men
CBS
231,000
Sunday Night Football
NBC
342,000
Extreme Makeover
ABC
355,000
CSI
CBS
374,231
CSI
CBS
319,324
Scrubs
NBC
294,667
Frasier
NBC
325,000
8 Family Guy
FOX
231,306
Survivor
CBS
209,000
Lost
ABC
328,000
Survivor (CBS)
Apprentice (NBC)
350,000
Will & Grace
NBC
359,546
Simpsons
FOX
296,440
West Wing
NBC
282,248
Dawson's Creek
WB
290,000
9 Survivor
CBS
212,800
Private Practice
ABC
209,000
Survivor
CBS
296,000
Apprentice Martha Stewart
NBC
310,000
Simpsons
FOX
336,935
24
FOX
292,200
CSI
CBS
280,043
Simpsons
FOX
225,000
10 The Office
NBC
213,164
  Extreme Makeover
ABC
The Simpsons
FOX
293,000
Two & A Half Men
CBS
293,000
Contender
NBC
330,000
Monday
Night
Football
ABC
272,867
Good Morning Miami
NBC
279,813