Prime Time Programs & 30 Second Ad Costs
Historical Look 2000-2011
(source for information: Advertising Age)
| TV Show Rank | 2012 | 2010-2011 |
2009-2010 Net/Ad Cost |
2008-2009 Net/Ad Cost |
2007-2008 Net/Ad Cost |
2006-2007 Net/Ad Cost |
2005-2006 Net/Ad Cost |
2004-2005 Net/Ad Cost |
2003-2004 Net/Ad Cost |
2002-2003 Net/Ad Cost |
2000-2001 Net/Ad Cost |
| 1 | Sunday
Night Football NBC 545,142 |
American Idol (Tues) Fox $467,617 |
Sunday
Night Football NBC 339,700 |
Sunday
Night Football NBC 434,792 |
Grey's
Anatomy ABC 419,000 |
American
Idol (Wed) FOX 620,000 |
American
Idol (Wed) FOX 705,000 |
American
Idol (Wed) FOX 658,000 |
Friends NBC 473,500 |
Friends NBC 455,700 |
ER NBC 620,000 |
| 2 | American Idol (Wed) Fox 340,825 |
Sunday
Night Football NBC 415,000 |
Grey's
Anatomy ABC 240,462 |
Grey's
Anatomy ABC 326,685 |
Sunday
Night Football NBC 358.000 |
American
Idol (Tues) FOX 594,000 |
American
Idol (Tues) FOX 660,000 |
American
Idol (Tues) FOX 620,000 |
Will &
Grace NBC 414,500 |
ER NBC 438,514 |
Friends NBC 540,000 |
| 3 | Modern
Family ABC 330,908 |
American Idol (Wed) Fox $400,546 |
Desperate
Housewives ABC 228,851 |
Desperate
Housewives ABC 318,552 |
The
Simpsons FOX 319,000 |
Desperate
Housewives ABC 394,000 |
Desperate
Housewives ABC 560,000 |
ER NBC 479,250 |
ER NBC 404,814 |
Survivor CBS 418,750 |
Will & Grace NBC 480,000 |
| 4 | New Girl Fox 320,940 |
Glee Fox 272,694 |
Two & A
Half Men CBS 226,635 |
Two & A
Half Men CBS 276,443 |
Heroes NBC 296,000 |
24 FOX 364,000 |
CSI CBS 465,000 |
Survivor CBS 412,833 |
Survivor CBS 390,367 |
Will &
Grace NBC 376,617 |
Just Shoot Me NBC 465,000 |
| 5 | American
Idol (Thurs) FOX 296,092 |
Family Guy Fox 259,289 |
Family Guy FOX 214,750 |
CSI CBS 262,600 |
Desperate
Housewives ABC 270,000 |
CSI CBS 347,000 |
Grey's
Anatomy ABC 440,000 |
Apprentice NBC 409,877 |
Scrubs NBC 360,400 |
Everybody
Loves Raymond CBS 301,640 |
Everybody Loves Raymond (CBS) Drew Carey Show (ABC) 460,000 |
| 6 | The
Simpsons Fox 286.131 |
The
Simpsons Fox 253,170 |
The
Simpsons FOX 201,920 |
House FOX 260,179 |
CSI CBS 248,000 |
Grey's
Anatomy ABC 344,000 |
ER NBC 400,000 |
Joey NBC 392,500 |
Coupling NBC 316,400 |
Monday
Night Football ABC 298,000 |
Ally McBeal ABC 440,000 |
| 7 | Family Guy Fox 276.690 |
House Fox $226,180 |
CSI CBS 198,647 |
The
Simpsons FOX 250,000 |
Two & A
Half Men CBS 231,000 |
Sunday
Night Football NBC 342,000 |
Extreme
Makeover ABC 355,000 |
CSI CBS 374,231 |
CSI CBS 319,324 |
Scrubs NBC 294,667 |
Frasier NBC 325,000 |
| 8 | The Big
Bang Theory CBS 275.573 |
Grey's
Anatomy ABC 222,113 |
Big Bang
Theory CBS 191,900 |
Family Guy FOX 231,306 |
Survivor CBS 209,000 |
Lost ABC 328,000 |
Survivor
(CBS) Apprentice (NBC) 350,000 |
Will &
Grace NBC 359,546 |
Simpsons FOX 296,440 |
West Wing NBC 282,248 |
Dawson's Creek WB 290,000 |
| 9 | 2 Broke
Girls CBS 269,235 |
The Office NBC 213,617 |
The Office NBC 191,236 |
Survivor CBS 212,800 |
Private
Practice ABC 209,000 |
Survivor CBS 296,000 |
Apprentice
Martha Stewart NBC 310,000 |
Simpsons FOX 336,935 |
24 FOX 292,200 |
CSI CBS 280,043 |
Simpsons FOX 225,000 |
| 10 | Two Half Men CBS 247,261 |
Desperate
Housewives ABC $210,064 Two Half Men CBS 206,722 |
The Office NBC 213,164 |
Extreme
Makeover ABC The Simpsons FOX 293,000 |
Two & A
Half Men CBS 293,000 |
Contender NBC 330,000 |
Monday Night Football ABC 272,867 |
Good
Morning Miami NBC 279,813 |