Prime Time Programs & 30 Second Ad Costs
Historical Look 2000-2011

(source for information: Advertising Age)

TV Show Rank 2012 2010-2011 2009-2010
Net/Ad Cost
2008-2009
Net/Ad Cost
2007-2008
Net/Ad Cost
2006-2007
Net/Ad Cost
2005-2006
Net/Ad Cost
2004-2005
Net/Ad Cost
2003-2004
Net/Ad Cost
2002-2003
Net/Ad Cost
2000-2001
Net/Ad Cost
1 Sunday Night Football
NBC
545,142
American
Idol (Tues)
Fox
$467,617
Sunday Night Football
NBC
339,700
Sunday Night Football
NBC
434,792
Grey's Anatomy
ABC
419,000
American Idol (Wed)
FOX
620,000
American Idol (Wed)
FOX
705,000
American Idol (Wed)
FOX
658,000
Friends
NBC
473,500
Friends
NBC
455,700
ER
NBC
620,000
2 American
Idol (Wed) Fox
340,825
Sunday Night Football
NBC
415,000
Grey's Anatomy
ABC
240,462
Grey's Anatomy
ABC
326,685
Sunday Night Football
NBC
358.000
American Idol (Tues)
FOX
594,000
American Idol (Tues)
FOX
660,000
American Idol (Tues)
FOX
620,000
Will & Grace
NBC
414,500
ER
NBC
438,514
Friends
NBC
540,000
3 Modern Family
ABC
330,908
American
Idol (Wed)
Fox
$400,546
Desperate Housewives
ABC
228,851
Desperate Housewives
ABC
318,552
The Simpsons
FOX
319,000
Desperate Housewives
ABC
394,000
Desperate Housewives
ABC
560,000
ER
NBC
479,250
ER
NBC
404,814
Survivor
CBS
418,750
Will & Grace
NBC
480,000
4 New Girl
Fox
320,940
Glee
Fox
272,694
Two & A Half Men
CBS
226,635
Two & A Half Men
CBS
276,443
Heroes
NBC
296,000
24
FOX
364,000
CSI
CBS
465,000
Survivor
CBS
412,833
Survivor
CBS
390,367
Will & Grace
NBC
376,617
Just Shoot Me
NBC
465,000
5 American Idol (Thurs)
FOX
296,092
Family Guy
Fox
259,289
Family Guy
FOX
214,750
CSI
CBS
262,600
Desperate Housewives
ABC
270,000
CSI
CBS
347,000
Grey's Anatomy
ABC
440,000
Apprentice
NBC
409,877
Scrubs
NBC
360,400
Everybody Loves
Raymond
CBS
301,640
Everybody Loves
Raymond (CBS)
Drew Carey Show (ABC)
460,000
6 The Simpsons
Fox
286.131
The Simpsons
Fox
253,170
The Simpsons
FOX
201,920
House
FOX
260,179
CSI
CBS
248,000
Grey's Anatomy
ABC
344,000
ER
NBC
400,000
Joey
NBC
392,500
Coupling
NBC
316,400
Monday Night
Football
ABC
298,000
Ally McBeal
ABC
440,000
7 Family Guy
Fox
276.690
House
Fox
$226,180
CSI
CBS
198,647
The Simpsons
FOX
250,000
Two & A Half Men
CBS
231,000
Sunday Night Football
NBC
342,000
Extreme Makeover
ABC
355,000
CSI
CBS
374,231
CSI
CBS
319,324
Scrubs
NBC
294,667
Frasier
NBC
325,000
8 The Big Bang Theory
CBS
275.573
Grey's Anatomy
ABC
222,113
Big Bang Theory
CBS
191,900
Family Guy
FOX
231,306
Survivor
CBS
209,000
Lost
ABC
328,000
Survivor (CBS)
Apprentice (NBC)
350,000
Will & Grace
NBC
359,546
Simpsons
FOX
296,440
West Wing
NBC
282,248
Dawson's Creek
WB
290,000
9 2 Broke Girls
CBS
269,235
The Office
NBC
213,617
The Office
NBC
191,236
Survivor
CBS
212,800
Private Practice
ABC
209,000
Survivor
CBS
296,000
Apprentice Martha Stewart
NBC
310,000
Simpsons
FOX
336,935
24
FOX
292,200
CSI
CBS
280,043
Simpsons
FOX
225,000
10 Two Half Men
CBS
247,261
 
Desperate Housewives
ABC
$210,064
Two Half Men
CBS
206,722
  The Office
NBC
213,164
  Extreme Makeover
ABC
The Simpsons
FOX
293,000
Two & A Half Men
CBS
293,000
Contender
NBC
330,000
Monday
Night
Football
ABC
272,867
Good Morning Miami
NBC
279,813