Where parties look for an audience/ Appealing to a demographic (graphic)
2010 election breaks TV ad records
Dems outspent GOP in TV ads in House races
 Political Ads: They Don't Go Away
Panel says issue ads OK during elections

Stations aired more political ads than coverage

Separate political campaign ads from the lies 
 Political Advertising Activity for Mid-Term Elections
Year of the dirtiest sort of political ads

 Election Advertising Boost
Political Net Ads- Low In '06
Scientists Track Effects of Negative Ads

 Intense Elections Give TV Ads Big Boost
Nasty ads close out a mud-caked campaign

 Nasty Campaign Ad Spending Beats Nice 10:1
Millions spent on negative campaign ads
 Negative Ads Attack Voters -- With the Facts
Attack ads sometimes backfire
 Candidates, parties target Web audience
Tis the Season: This Year's Political Ads
 Campaign Ads Dominate political arena 
Election Ads Join the Broadband Revolution
 Cable Cleans Up On Campaign Ads
Fear: popular theme in political ads
 AOL Debuts “The Stump“ for Blog Driven Election Coverage
 As Election Nears, Groups Plan Negative Ads
 Expensive TV ads cost candidates
'Snappy' ads helping politicians build their brands
Negative Ads Dominate Party Spending for US Midterm Election
 Political ads take center stage in debate between parties
Outside Groups Spending Millions on Ads
 The Web Is Becoming The Home For Political News
  Spending on TV ads likely to set record (Rhode Island)
 Campaign 2006 Online/ The Web Video Factor (WSJ, 9/21/06)
 Attack Ads Are Good For You (Reason, Sept. 2006)

 Study: Interest in political news steady
 Campaign Ads Pour Into TV Stations
In Campaign Ads for Democrats, Bush Is the Star
Video Web Sites Become Instrumental In Politics
Political Ad Spending Could Hit $1.6 Billion This Year

  Playing field leveling in media coverage of political candidates
More Political Dollars in Broadcasters' Pockets?

 Buying Time 2006: TV Advertising in State Supreme Court Elections
 FEC Won't Ease Limits on Interest Groups
 Immigration Ads a Problem for Campaigns
 As TV Campaign Spending Soars, Cable Outlets Attract More Dollars

DVRs help viewers skip campaign ads
Political ad spending on record pace
YouTube Election
Politicians Seek Youth Via My Space  
Candidates Turning To Podcasting To Get Message Out
More Candidates in January Could Mean More Ad Spending in 2008

 Despite hot races, TV is mostly free of political ads
Bloggers battle old-school media for political clout

An About Face on 527 Groups
Negative Ads Play Crucial Role in Campaigns
Political: $440 Million and Counting
Study: media use more male experts
Blogs changing political discourse, shaping media coverage

Candidates: Message goes online
Online Political Ad Dollars Will Continue to 'Explode'

"An Eye On The White House And An Eye On You: Forget television ads. In 2008, candidates will watch your Web searches and cozy up to your friends. (What's Next/Campaigns)." 
In politics, blogs and text messages are the new American way

Should campaign-finance laws apply to blogs?

Ruling allows challenges to limits on political ads
Weigh Limits Put on Campaign Ads
Political Ads Often Aim to Confuse
Animation Tries to Enliven Political Ads
Political TV ads crowd California, NY markets
Local TV election coverage challenged
FEC must rewrite campaign finance rules 
Iowa TV viewers to see ads touting Rice in ’08
 Image trumps issues in elections (
 Coming soon to your TV:
year round Political ads
Bloggers may face campaign standards
FEC Weighs Limited Internet Activity Rules
Study: $100M Spent on TV Ads in Ohio Race 
Parties spent more on 2004 campaign ads

Articles Reviewing Election Night TV Coverage 
 Advertisers Learn From Candidates
 Do Attack Ads Work? You Bet -- and That's Not All Bad
 Attack of the Attack ads 
Today's Political Ads Use Yesterday's Tactics
 Hardball Ads Effective and win elections
 Half Million Ads Aired (So Far) in Pres. Race  
 Ad Buys: Winners & Losers
The History of Political TV Ads  
From Daisy to Willie, political ads in U.S.
 Creating Reagan's Image
 Campaign ads can mislead voters 
TV: Primary Information Source for Most 2004 Voters 

 Why Ads Work