Political Campaigns and Political Advertising: A Media Literacy Guide
Coming September 2008
Greenwood Press  192 pages
Reading Level: High School+
DDC  320 (Political Science)
ISBN-10: 0313347557
ISBN-13: 978-0313347559

Description
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of "spin" that is the hallmark of the modern political campaign. It dissects the persuasive strategies in the political messages we encounter in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio), the Internet, blogs, wikis, social networking, user-generated Web sites, and other electronic formats familiar to young voters.

 

       
            Frank's first book

Description of series:  Give young readers the tools they need to evaluate the barrage of media messages that reach
them every day. Value assumptions, product placements, and cues to act are embedded in each media message. This
fun series embraces media as entertaining and useful but also empowers readers as they learn a systematic way to
question pop culture and to recognize how influential media messages are.