2008 Olympics & The Media
Click below for New York
Times Olympic Coverage
Opening date: 8
August 2008. Closing
date: 24 August
2008
Time difference between Beijing and Washington DC (+12 hours)
Introduction: What do most of our students know about China--the location of
this year's Olympic games?
What will the media they watch tell them or show them?
The Olympic games provide educators many opportunities to explore how and what
the media tell us.
(Already the media has been preparing us: see some of the periodical coverage
below.)
For 16 days, the media will be full of new stories about athletes, competition and
China.
This is another opportunity to explore media and media literacy.
I hope you find the resources on this page helpful.
Frank Baker, media educator
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Lesson Plans:
Olympics Host China Comes Under Fire for Human Rights Concerns (PBS
Newshour)
Unite the
Olympics with Learning (ASCD recommendations)
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Advertising AgeRecent News Stories About Olympics,
Media, Advertising
2 out of 3 people worldwide tuned in for
Olympics
Olympic Broadcast Wins Young Men
Why You Won't See Michael Phelps on the
Wheaties Box
Coke, Adidas Got Top Of Mind At Games
Orchestra admits 'miming' at Sydney Olympics in 2000
Phelps dives into TV gigs for
MTV, SNL
Olympic Coverage or Cover-up
Fast-Food Fiasco
Beijing Olympics most watched event in US TV
history
Sports Marketing’s Rise in China Brings Out the Stars
The Media's Olympics
(Project for Excellence In Journalism Study)
Olympic audiences find focus
NBC Tracks Olympic Viewers Wherever They're
Watching
On TV, Timing Is Everything at the Olympics/
Web Audience for Games Soars for NBC and Yahoo /
America’s Commercials at the Olympics (NYT)
Brand Olympics
Looks count for endorsements
IOC Admits Internet Censorship Deal with China
No Medal For Online Olympic Ad
Spending
Media Bias: Olympics Edition
NBC News responds To criticism of
Olympics coverage.
Few surprises in PEJ's report on Olympics
coverage
Study Slams IOC Sponsorship Policies
Olympics Are Ratings Bonanza for Chinese TV
China's Gold Medal Spin
China limits use of Olympians' names online
US Senator Says China Monitors Hotel Web Access
ESPN Eyes Rights to Games in 2014 and 2016
Olympics Draw High Percentage of Women Viewers, and Ads
Intended for Them
More than 80% Asian consumers view Beijing
Games on mobiles
The Most, and Least, Effective Olympic Ads
Can Phelps make it big outside of the pool?
Olympic ads are gold to business
Study Slams IOC Sponsorship
Policies
Now, Phelps Chases Gold on Land /
For Olympic Marketers, Emotions Pay
/
Ignore That Logo Under the Tape! (WSJ)
Liu Xiang Olympic pullout a blow to
advertisers
A Surprise Winner at the Olympic Games in Beijing: NBC
The Olympics can be bad publicity
NBC Universal Still Selling Ad Time for Olympics (Adage)
Western reporters in Beijing lash out at Chinese officials
(WSJ)
NBC sees new media habits form with Olympic
games
Chinese channel reaps €268m on Olympic ads
Editorial: A Cutting-Edge Olympics /
New York-Based Crews Just Call It as They See It
(NYT)
IOC: China should not prevent media from reporting
Nike Breaks Olympics-Themed Ads This Week
More Americans 'accessing Olympics sites during working hours'
Speedo Rides Wave of Olympic Success/Olympics
Give NBC Universal First Crack at Cross-Media Metric
(Adage)
Olympic sponsors miss online opportunities
Who's not into the Olympic Games: Teenagers
NBC screens out anything unpleasant about
Beijing, Olympics
Fiery footprints were phony
Olympic Sponsors Upset Over Visibility;
NBC's Race for Ratings Gold Continues(WSJ)
For Retired Olympians, Marketing Is the Game
(NYT)
Can an Olympic Sponsorship Really Help Your Image?
(Adage)
China's Hospitality Extends to Accommodating U.S. TV Habits
(Adage)
Media, Fans Going Online for 2008 Olympic Games
(PBS Newshour)
Review: Online Olympics is ambitious, but not
TV
NBC Universal off to fast start with Olympic ratings
NBC's Olympic Ratings Get Boost
(WSJ)
Tiny Detergent Maker Scores Big as U.S. Sponsor
(WSJ)
Olympics Marketing Battle Cry: Viral, Social, Digital
Chevrolet Launches New Advertising During Olympics
Some Web sites remain blocked at Beijing
Olympics
Opening night big TV draw for NBC
NBC Hits $1B in Olympic Ad Sales (Broadcasting/Cable)
Many Ask If Olympic Sponsorship Is Worth Cost
(NPR)
Chevrolet Goes for Gold with Beijing Olympics
Ads
Google to serve up ads for NBC's online
Olympics coverage
Five Rings, Five Questions (Advertising
Age)
Sponsors step up Olympic pace
Marketers May Not Earn Gold During Olympics
China's brave bloggers
Olympic-News Wall Proves Tall but Leaky (WSJ)
YouTube to Show Olympics in Africa, Asia,
Middle East
Olympic Proportions: NBC's Plans for a Beijing Bonanza
(Broadcasting/Cable)
The Most Politicized Games Since Berlin
100 Olympic Athletes To Watch
(Time Magazine)
Olympic committee: No deal on Internet access
Commentary: NBC wrestles with web-based Olympics coverage
FEATURE-Games ad campaigns: Biggest, Costliest, Coolest
China keen to claim its place in the sun
CBC expects Beijing audiences to surpass Athens
(Canada)
Advertisers shy away from Beijing Olympics
(India)
Beijing Partially Relents on Internet Blocking During Olympics
Will the China Olympics Be a PR Debacle?
Are Olympics Sponsorships Worth It?
Olympic Deal Sealed: Obama Makes $5
Million Buy (Advertising Age)
