The beach billboard displays a secret tobacco document:
"Partial List of compounds in cigarette smoke, also identified as carcinogens" followed by the list; with word CONFIDENTIAL stamped at the bottom of the document
Sign: "That there is a real confidential tobacco document. Only it's not exactly confidential anymore. It shows they knew what was in cigarette smoke and that these chemicals are cancer-causing. So stay away from 9,10-Deimethylbenzo(a)anthracene if you're making bean dip. To see more documents, visit thetruth.com  THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T"      truth




 

The boardwalk billboard appears to be another internal memo from the tobacco industry:  date: Wednesday June 24, 1987 10:00pm Brainstorming session:  Solutions to Problem (list of 30)
three are highlighted  11. create a bigger monster (AIDS)
12. Make it hurt (political risk) to take us on.
29. Lie low
Sign: "This is an actual internal document from a major tobacco company trying to find "solutions" to the public's growing concerns over the dangers of secondhand smoke. After reading #11 and #12, we think they should maybe run with #29. To check out other tobacco company documents, visit thetruth.com   THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T"      truth




 

Front side of ad:  this ad is meant to involve the reader, who must scratch off the orange area to reveal the message.....which reads:
"I have never even heard anybody talking about proposing marketing...to the youth market." 1998 sworn testimony by the head of a major tobacco company
Four years later, a court fined the same company $20 million because it "exposed youth to its tobacco advertising at levels very similar to...adult...smokers."
Back side of ad
THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T"  
thetruth.com