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| The beach billboard displays a
secret tobacco document: "Partial List of compounds in cigarette smoke, also identified as carcinogens" followed by the list; with word CONFIDENTIAL stamped at the bottom of the document |
Sign: "That there is a real confidential tobacco document. Only it's not exactly confidential anymore. It shows they knew what was in cigarette smoke and that these chemicals are cancer-causing. So stay away from 9,10-Deimethylbenzo(a)anthracene if you're making bean dip. To see more documents, visit thetruth.com THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T" truth |
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| The boardwalk billboard appears
to be another internal memo from the tobacco industry: date: Wednesday June
24, 1987 10:00pm Brainstorming session: Solutions to Problem (list of 30)
three are highlighted 11. create a bigger monster (AIDS) 12. Make it hurt (political risk) to take us on. 29. Lie low |
Sign: "This is an actual internal document from a major tobacco company trying to find "solutions" to the public's growing concerns over the dangers of secondhand smoke. After reading #11 and #12, we think they should maybe run with #29. To check out other tobacco company documents, visit thetruth.com THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T" truth |
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| Front side of ad: this ad is
meant to involve the reader, who must scratch off the orange area to reveal
the message.....which reads: "I have never even heard anybody talking about proposing marketing...to the youth market." 1998 sworn testimony by the head of a major tobacco company Four years later, a court fined the same company $20 million because it "exposed youth to its tobacco advertising at levels very similar to...adult...smokers." |
Back side of ad THIS IS WHAT WE KNOW: IMAGINE WHAT WE DON'T" thetruth.com |