Table of Contents
News/Journalism
©2006 Frank Baker, media
educator
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Edward R Murrow |
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(Carnegie Report: Abandoning The News) "Profit driven news organizations are under great pressure to boost ratings by sensationalizing the news: focusing attention on lurid, highly emotional stories, often featuring a bizarre cast of characters and a gripping plot but devoid of significance to most people's lives.....[Major] news outlets have become more and more dependent on these kind of tabloid soap operas to keep profits high." (FAIR Website, quoted in At Issue: Media Bias) "The business of the news media
is to draw attention. Period." News organizations sell this
attention to advertisers" through "sensation (in news) and
flattery of the audience" in order to keep the attention from
drifting away. "The business of getting attention is where the
revenue comes from," (Todd Gitlin, media scholar/critic May 8,
2005 news report on speech to University of S. Florida, Tampa)
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